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Yahoo Introduces Genome, A Robust Big Data Solution

"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York. Genome is a new custom audience buying solution that leverages big data and insights to h  [...]
Posted: Tuesday, May 15th 2012

Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]
Posted: Wednesday, March 7th 2012

Experiments in Virtual Currencies

Microsoft's proprietary virtual currency system, Microsoft Points, will be phased out by the end 2012, Inside Mobile Apps reports, citing a source. Instead, transactions will be based on the region set on the purchasing account. In addition real money will be used to purchase all Windows Phone content. Microsoft declined to comment to Inside Mobile Apps abou  [...]
Posted: Tuesday, January 24th 2012

Responsive Design Gains Traction with Mobile Developers

A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt. Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer. For developers, there is the new editor API, new jQuery version, better ways to h  [...]
Posted: Tuesday, December 27th 2011

Microsoft Folds on QR Code Tech

One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems.  One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes. Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive,   [...]
Posted: Wednesday, December 14th 2011

New York's Commuters Can Shop Toys R Us Via QR Code

New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily   [...]
Posted: Tuesday, December 6th 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Even Vending Machines Intrigued by Google Wallet, But Other Contenders Still Circle

Coca-Cola is piloting a program entailing 200 vending machines with Google Wallet in which consumers use their mobile device to buy a drink, Wendy Clark, senior vice president of integrated marketing communications and capabilities at the company, told the audience at ad:tech. "The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she said,   [...]
Posted: Friday, November 11th 2011

Questions to Ask Your Tag Vendor Before You Move Forward

Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark. TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno  [...]
Posted: Wednesday, November 9th 2011

QR Code-based Advertising May Be Getting Too Complex

QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such  [...]
Posted: Friday, October 7th 2011

Follow the Money: ThinkNear | Nanigans | BigCommerce

Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions. Targeting Daily Deal Offers By Time, Inventory, Weather ThinkNear turns mobile ads into hyper-targeted daily deal offers for local   [...]
Posted: Tuesday, August 9th 2011

Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts

Ad Technology: Google-backed Luminate turns pictures into interactive money-makers. Mobile Computing: First Windows 'Mango' phone unveiled. Apple's new rules   [...]
Posted: Wednesday, July 27th 2011

Dispatch from the Tablet Wars: Waiting for Amazon

Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr  [...]
Posted: Tuesday, July 26th 2011

Voice Search Makes Strides in the U.S. and in Some Surprising Global Markets

Nuance has released a new voice search app called Dragon Go, for the iPhone and iPod Touch, now available on the Apple App Store. Its reach - the app can search some 180 mobile sites - illustrates one facet of the advances this technology is making, for U.S. users. Other examples can be   [...]
Posted: Thursday, July 14th 2011

New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]
Posted: Wednesday, July 13th 2011

3D Web Graphics May Be Coming to iOS 5 iAD

Microsoft Security Response Center (MSRC) Engineering may have concluded that WebGL, the a cross-platform API for browser-based 3D graphics, is not safe to use. But the technology, whose development was spearheaded by Mozilla, Google, Opera, AMD, and Nvidia, and endorsed by the Khronos Group (via  [...]
Posted: Friday, June 17th 2011

Will Data Fuel the Next Generation of Recommendation Engines?

Two new start ups are developing recommendation engines that focus on relevant data - a gushing hose of it - instead of relying solely on algorithms. If they unfold as their advocates believe, they could step up functionality in this particular tech genre. One is Matcha.TV, highlighted by Lost Remote, now in private beta.  "The key for soci  [...]
Posted: Thursday, June 9th 2011

Windows 8 from the Marketer's Perspective

The user interface will be based on touchscreen technology. Furthermore that same technology will be used across a wide range of computing devices from PCs to laptop to tablets. Whether that will work well for each format is an open question. Maintaining one OS for all of those devices runs counter to Apple's philosophy, ReadWriteWeb   [...]
Posted: Thursday, June 2nd 2011

Groupon, Universal Pictures, and Visa Inaugural Advertisers on Skype

Skype is launching its first ad platform, with Groupon, Universal Pictures and Visa Inaugural among the first companies to try out the format. The advertising will appear in the Home tab in Skype, starting this week, the company says. Ads will appear in the US, UK and Germany initially and then roll out on a wider basis. Consumers will only see ads occasionally, with the initial plan being to show an ad from on  [...]
Posted: Monday, March 7th 2011

Mozilla Enters Web App Fray

First Google’s Chrome, then Apple with its Mac App Store, now Mozilla. Web apps have become an item of interest to developers especially after the success of the Mac App Store. Mozilla just announced the first milestone release of its Web Application project. The release contains stable APIs, developer u  [...]
Posted: Friday, March 4th 2011