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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]
Posted: Wednesday, March 7th 2012

Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu

Ad Tools: Google adds real-time traffic graphs to transparency report. Free phone support for AdWords advertisers rolls out.  [...]
Posted: Wednesday, April 6th 2011

Top News: FCC, net neutrality and wireless | Twitter moves into social search | Kindle sales surge | 2011 marketing resolutions, predictions

Legal/Regulatory: The FCC didn't impose stricter net neutrality regulations on wireless because Android is open. Social Media: Enterprise social media on record revenue pace.   [...]
Posted: Wednesday, December 22nd 2010

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It

The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times). It is a tricky, multi-layere  [...]
Posted: Tuesday, August 24th 2010

Industry Buzz & News: 5/06/10

Legal/Regulatory: New U.S. push to regulate internet access. Campaigns & Creative: Yahoo's new ad isn't bad but it's still a waste of $80 million. Staples keeps customer  [...]
Posted: Thursday, May 6th 2010

iPad Users Like the ABC app - Even If They Can't Stream it to Their TV

ABC says iPad users have played more than 1.5 million episodes of ABC television shows since the iPad went on sale in early April, while more than 400,000 copies of the free ABC player have been downloaded. Traditional :30 Spots The advertising seen in ABC's shows for the iPad are currently the same kind seen on TV, but by the fall, ABC expects to offer advertisers interactive ads, of the sort featured on its web player,   [...]
Posted: Wednesday, May 5th 2010

Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

ABC Ruling Gives iPad Important Publishing Cred

Despite technical issues marketers have with the iPad - namely its lack of Flash  - the device is clearly going to be an important platform for advertisers, publishers and consumers. Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices,   [...]
Posted: Monday, March 22nd 2010

Industry Buzz & News: 3/19/10

Creatives & Campaigns: PlayStation Move ad mocks Wii and Natal. Nestle to Facebook fans: consider yourself embraced. Scott's Miracle-Gro amps up local marketing. Search:   [...]
Posted: Friday, March 19th 2010

Industry Buzz & News: 03/09/10

Search: Google stats get animated with Public Data Explorer. Google, Dish testing new TV search service. Ad Technologies: Bidding platform DataXu raises $11M in secon  [...]
Posted: Tuesday, March 9th 2010

CBS to Experiment with 99 Cent Prices for Some Shows on iTunes

CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some. Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS,   [...]
Posted: Friday, February 26th 2010

Dockers Links TV Tag, Content Site in Super Bowl Ad

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could. Men Without Pants Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer  [...]
Posted: Friday, January 29th 2010