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Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding

Ad Technology: Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May Best Practices: Response: Will We Really Grow Display By Incentivizing Low Bidd  [...]
Posted: Thursday, May 17th 2012

Yahoo: Four Techniques For adCenter Optimization

Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,” say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform  [...]
Posted: Wednesday, May 9th 2012

Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance

Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs. Improved Custom Targeting Input: Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users  [...]
Posted: Friday, May 4th 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

A Marketer's Guide to Managing Add-ons for Chrome, Firefox

As anyone who operates a webpage can tell you, too many tabs (and there is indeed a tab entitled that) can hinder productivity more than help it. Still, though, as the tools and service offerings aimed at online marketing proliferate, tabs are a useful shortcut. Following are a list of such tabs for the two popular browsers, Chrome and Firefox. All focu  [...]
Posted: Thursday, September 8th 2011

A Marketer's Guide to QR Code Technology

QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID. However, as  of Q2 2011, QR scanning traffic was rising a  [...]
Posted: Monday, August 8th 2011

Best Firefox Add-Ons and Shortcuts for Marketing Productivity

Firefox Add-Ons for Online Marketing The Firefox browser stands out from its competitors thanks to its community of third-party web developers, which contribute thousands of free and useful add-ons. More recently Google Chrome has caught up with the addition of many useful extensions. Among the many Firefox add-ons created ov  [...]
Posted: Thursday, September 30th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Industry Buzz & Snippets: 11/05/09

Online Media: Murdoch: Plan to charge for online content delayed. News Corp reports steep drop at digital unit. Search: Google Analytics for mobile apps rolls out.  [...]
Posted: Thursday, November 5th 2009

Google Introduces Sidewiki For Annotating Webpages

Google announces the creation of a sidebar which allows anyone to comment on a webpage and share that info with others. How Sidewiki works is that users read a page, then add their own notes or comments in the sidebar. Those annotations are then available for anyone to see after them when they search for that particular  [...]
Posted: Thursday, September 24th 2009

How-To: Track Rep and Keywords from a Unified Feed

In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands. To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple  [...]
Posted: Wednesday, July 15th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

How To: Track Transactions To Initial Referrer

Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer. This how-to by ROI Revolution offers a way to change your Google Analytics Trac  [...]
Posted: Wednesday, June 3rd 2009

How To: A Beginner's Guide to Building Web Widgets

Marketers are expected to spend about $40 million on web widgets this year. This guide will teach you how to build and embed simple web widgets at no cost (besides an investment of time). It's free, easy and takes about five minutes to roll out your first creation. One of the best things about widgets is that you can enable sharing. Sharing widgets means more mashing of you  [...]
Posted: Wednesday, June 25th 2008

How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on your target market and Facebook user  [...]
Posted: Wednesday, May 14th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

How-To: 10 Enterprise Blogging Trends for 2008

How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals. How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company. Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. The tips follow thus: ROI based on Search Engine Optimizati  [...]
Posted: Wednesday, February 20th 2008