Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 167 | 179 |
| » ad pricing | 14 | 332 |
| » ad selling | 65 | 281 |
| » ad targeting | 99 | 247 |
| » ad technologies & vendors | 132 | 214 |
| » advertainment | 52 | 294 |
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| » Asia/Pacific | 7 | 339 |
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| » best practices | 30 | 316 |
| » biz buzz | 101 | 245 |
| » branding | 51 | 295 |
| » broadband | 44 | 302 |
| » campaigns & creatives of note | 31 | 315 |
| » case studies | 4 | 342 |
| » co-op marketing & partnerships | 65 | 281 |
| » computers & tech | 50 | 296 |
| » consumer packaged goods | 7 | 339 |
| » CRM | 4 | 342 |
| » cross media | 32 | 314 |
| » deep coverage | 1 | 345 |
| » demographics | 30 | 316 |
| » direct marketing | 38 | 308 |
| » domain names | 15 | 331 |
| » don't believe the hype | 3 | 343 |
| » e-commerce | 63 | 283 |
| » email marketing | 12 | 334 |
| » entertainment | 99 | 247 |
| » Europe | 7 | 339 |
| » events | 7 | 339 |
| » finance | 5 | 341 |
| » global | 4 | 342 |
| » healthcare | 2 | 344 |
| » How-to | 2 | 344 |
| » I-PR & business communications | 9 | 337 |
| » instant messaging marketing | 13 | 333 |
| » intrusive formats | 11 | 335 |
| » Latin America | 2 | 344 |
| » legal, government & regulation | 18 | 328 |
| » loyalty & retention | 16 | 330 |
| » major account moves | 3 | 343 |
| » major brands | 44 | 302 |
| » major players news | 134 | 212 |
| » Marketing | 1 | 345 |
| » measurement & analytics | 35 | 311 |
| » media convergence | 52 | 294 |
| » minorities | 2 | 344 |
| » mobile marketing | 47 | 299 |
| » multi-channel marketing | 16 | 330 |
| » new and improved | 80 | 266 |
| » nonsense & parodies | 2 | 344 |
| » online ad market | 64 | 282 |
| » pearls of wisdom | 10 | 336 |
| » people | 13 | 333 |
| » personalization | 34 | 312 |
| » political parties & organizations | 1 | 345 |
| » privacy | 15 | 331 |
| » promotions | 14 | 332 |
| » publishing | 77 | 269 |
| » real estate | 2 | 344 |
| » research & stats | 32 | 314 |
| » rich media | 49 | 297 |
| » search engine marketing | 44 | 302 |
| » sex sells | 2 | 344 |
| » signs of doom | 6 | 340 |
| » signs of recovery | 1 | 345 |
| » signs of what's to come | 127 | 219 |
| » small business | 16 | 330 |
| » spam & anti-spam | 3 | 343 |
| » Spanish-speaking | 2 | 344 |
| » syndication & RSS | 29 | 317 |
| » technical innovation | 41 | 305 |
| » telecom | 10 | 336 |
| » text ads | 20 | 326 |
| » top stories | 36 | 310 |
| » travel | 5 | 341 |
| » user experience | 132 | 214 |
| » viral marketing & social media | 48 | 298 |
| » weblog marketing | 31 | 315 |
| » women | 7 | 339 |
| » worst practices | 21 | 325 |
| » Youth | 25 | 321 |
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Digital Agencies That Aren't So Digital
Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services.
One hundred websites were analyzed and within that group 5 [...]
Posted: Wednesday, April 14th 2010
Apple Seeks to Leapfrong Geo-Locational Players with Own App
There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other [...]
Posted: Tuesday, March 23rd 2010
Adspace's New Metrics Offer DOOH Reach, Frequency
Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr [...]
Posted: Tuesday, March 16th 2010
Valpak Launches Mobile Coupon Apps
Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com, [...]
Posted: Tuesday, March 16th 2010
San Francisco's BART Adds Augmented Reality
San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message.
Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr [...]
Posted: Friday, March 12th 2010
Digital Coupon Growth Outpaces Inserts
During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com.
Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the [...]
Posted: Monday, February 15th 2010
Valpak Preps New Augmented Reality Envelope
Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code.
The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX.
The company has been avidly following developments with this technology in the marketing space - including the rece [...]
Posted: Thursday, January 28th 2010
Facebookers Donate to Haiti
More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.
Money Leads the Way
Donations of money were by far the most popular type of aid [...]
Posted: Tuesday, January 26th 2010
5 Ways Local Media Will Be Different in 2010
A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space.
Five Predictions
“For some time now, BIA/Kelsey analysts have been predicting that 20 [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
Google Patent Suggests Ad Placements in Maps
Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application.
In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - a [...]
Posted: Wednesday, January 13th 2010
Travel Apps Zoom Ahead on iPhone, Android Platforms
Handmark and The Noel Group have rolled out one of the more expensive service-based offerings in Apple's App Store: a $10 per month travel and event personal assistance app.
Users get unlimited 24/7 acce [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009