Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 306 | 544 |
| » ad pricing | 39 | 811 |
| » ad selling | 156 | 694 |
| » ad targeting | 240 | 610 |
| » ad technologies & vendors | 299 | 551 |
| » advertainment | 46 | 804 |
| » Advertising | 1 | 849 |
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| » Beyond Marketing | 4 | 846 |
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| » branding | 76 | 774 |
| » broadband | 91 | 759 |
| » campaigns & creatives of note | 74 | 776 |
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| » co-op marketing & partnerships | 84 | 766 |
| » computers & tech | 171 | 679 |
| » consumer packaged goods | 27 | 823 |
| » CRM | 10 | 840 |
| » cross media | 92 | 758 |
| » deep coverage | 1 | 849 |
| » demographics | 38 | 812 |
| » direct marketing | 53 | 797 |
| » domain names | 19 | 831 |
| » don't believe the hype | 17 | 833 |
| » e-commerce | 137 | 713 |
| » email marketing | 45 | 805 |
| » entertainment | 129 | 721 |
| » Europe | 38 | 812 |
| » events | 11 | 839 |
| » finance | 17 | 833 |
| » global | 16 | 834 |
| » healthcare | 9 | 841 |
| » How-to | 3 | 847 |
| » I-PR & business communications | 15 | 835 |
| » instant messaging marketing | 17 | 833 |
| » interviews | 2 | 848 |
| » intrusive formats | 18 | 832 |
| » Latin America | 4 | 846 |
| » legal, government & regulation | 88 | 762 |
| » loyalty & retention | 31 | 819 |
| » major account moves | 7 | 843 |
| » major brands | 149 | 701 |
| » major players news | 428 | 422 |
| » measurement & analytics | 90 | 760 |
| » media convergence | 134 | 716 |
| » minorities | 2 | 848 |
| » mobile marketing | 135 | 715 |
| » multi-channel marketing | 41 | 809 |
| » new and improved | 241 | 609 |
| » nonsense & parodies | 1 | 849 |
| » online ad market | 177 | 673 |
| » pearls of wisdom | 42 | 808 |
| » people | 35 | 815 |
| » personalization | 50 | 800 |
| » political parties & organizations | 17 | 833 |
| » privacy | 41 | 809 |
| » promotions | 11 | 839 |
| » publishing | 178 | 672 |
| » real estate | 7 | 843 |
| » research & stats | 126 | 724 |
| » rich media | 104 | 746 |
| » search engine marketing | 169 | 681 |
| » Segmentation & Markets | 2 | 848 |
| » seniors | 3 | 847 |
| » sex sells | 1 | 849 |
| » signs of doom | 21 | 829 |
| » signs of recovery | 11 | 839 |
| » small business | 22 | 828 |
| » spam & anti-spam | 15 | 835 |
| » Spanish-speaking | 4 | 846 |
| » syndication & RSS | 41 | 809 |
| » technical innovation | 238 | 612 |
| » telecom | 52 | 798 |
| » text ads | 72 | 778 |
| » top stories | 125 | 725 |
| » travel | 4 | 846 |
| » user experience | 321 | 529 |
| » viral marketing & social media | 98 | 752 |
| » weblog marketing | 48 | 802 |
| » women | 5 | 845 |
| » worst practices | 21 | 829 |
| » Youth | 23 | 827 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Microsoft Answers Advertisers' Questions About Windows 8
Microsoft has been conducting a press-and-demo tour promoting Windows 8 for agencies and key advertisers over the last few weeks, and it claims positive feedback. A few advertiser questions keep arising, and Microsoft's Rory Otterburn summarized them on Microsoft's blog.
Q: What type of ads and formats will Micr [...]
Posted: Tuesday, May 22nd 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Responsive Design Gains Traction with Mobile Developers
A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt.
Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer.
For developers, there is the new editor API, new jQuery version, better ways to h [...]
Posted: Tuesday, December 27th 2011
New York's Commuters Can Shop Toys R Us Via QR Code
New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily [...]
Posted: Tuesday, December 6th 2011
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Follow the Money: ThinkNear | Nanigans | BigCommerce
Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.
Targeting Daily Deal Offers By Time, Inventory, Weather
ThinkNear turns mobile ads into hyper-targeted daily deal offers for local [...]
Posted: Tuesday, August 9th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Dispatch from the Tablet Wars: Waiting for Amazon
Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr [...]
Posted: Tuesday, July 26th 2011
New Developments May Give Online Advertising for the Disabled a Boost
Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing.
Some Background
The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si [...]
Posted: Wednesday, July 13th 2011
Windows 8 from the Marketer's Perspective
The user interface will be based on touchscreen technology. Furthermore that same technology will be used across a wide range of computing devices from PCs to laptop to tablets.
Whether that will work well for each format is an open question. Maintaining one OS for all of those devices runs counter to Apple's philosophy, ReadWriteWeb [...]
Posted: Thursday, June 2nd 2011
Girl Scouts Turn to Mobile Payments for Cookie Season | Apple Wins Patent for e-Wallet
The Girl Scouts of Northeast Ohio are using GoPayment, a mobile payment app, to process credit card transactions for this year's cookie season. It is the latest example of how mobile payment technology is evolving to address the needs of the smallest - or in this case, youngest - entrepreneurs. [...]
Posted: Friday, February 25th 2011
Hotmail Adopts New Engagement Metrics
Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions. According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user behavior in decision-making about inbox placement. This analysis, he writes in a blog post, overrides the global spam filter's decision. In short, the same e-mail might end up in the jun [...]
Posted: Wednesday, September 1st 2010
What's Next for Social Buying?
It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from [...]
Posted: Tuesday, August 31st 2010
Targeting Doctors with the iStethoscope
An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform. The free app is ad-supported. There is also a professional version that is ad-free, called iStethoscope Pro.
De [...]
Posted: Tuesday, August 31st 2010
Consumer Reports Warns Against Smartphone Payments
The flurry of smartphone payment offerings under development have caught the attention of Consumers Union, the non-profit publisher of Consumer Reports. Its verdict, as of now: while the mobile payment technologies may be convenient and fun, they are not necessarily safe. At the very least, says Michelle Jun, staff attorney for Consumers Union, the mobile payment systems [...]
Posted: Wednesday, August 25th 2010