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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]

Industry Buzz & News: 5/04/10

Search: Google invests in firm that tries to predict the future. Ad Technologies: Consolidation predicted for ad technology sector in 2010. Social Media: Twitter set to   [...]

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]

3D's everwhere: in a newspaper, games, on the desktop

3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to   [...]

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iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]

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4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]

Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]

Industry Buzz & Snippets: 01/28/10

Mobile Computing: Mobile ads get a makeover. What the iPad means for online advertising. iPad blurs line between devices. Apple's Tabl  [...]

Industry Buzz & Snippets: 01/25/10

Industry: AOL acquires video creation company StudioNow. Anchor Intelligence finds click fraud in Vietnam. Campaigns: Inside Intel's effective web marketing business. S  [...]

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]

Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]