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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
ROI, New Options for Video Email Marketing
A business case - complete with tangible ROI - for video email marketing is taking shape, accompanied by new offerings in the marketplace. However, because this rich multimedia twist on traditional email is relatively new, there are several caveats when developing a pricing strategy, according to a new report (pdf) by the Interactive Advertising Bureau (IAB).
The ability to embed vid [...]
Posted: Friday, November 13th 2009
Coupious Couples With Local Merchants for On-Demand Coupons
Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana.
After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology.
Once they find a [...]
Posted: Friday, May 22nd 2009
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief [...]
Posted: Friday, August 22nd 2008
Microsoft Ups Business Search Efforts
Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting.
Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort.
He [...]
Posted: Thursday, August 21st 2008
ListManager 10 Takes Aim for Better Email Deliverability
Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability."
A recent Harris Interactive survey found that while 58 percent of consumers consider email a good means of maintaining contact with companies, only 77 percent of invited email [...]
Posted: Tuesday, August 12th 2008
Pick a Lawyer, Any Lawyer, at WhoCanISue.com
Hoping to become the "LendingTree of legal services," attorney and web entrepreneur Curtis Wolfe touts his new project, WhoCanISue.com, as the "it site" for people seeking lawyers -- and vice versa.
The site, which features an illustration of a briefcase-clutching man slipping on a banana peel, is geared to people that suspect they have grounds for a lawsuit. Each potential client takes a dynamic questionnaire whose purpose is to gauge whet [...]
Posted: Tuesday, August 12th 2008
The Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively - [...]
Posted: Tuesday, August 12th 2008
Mobile Map Use Grows 82% in US, 49% in Europe
The use of mobile maps is growing quickly in the US and Western Europe. Nearly 8 percent of US mobile subscribers and 3 percent of those in Europe accessed maps from a mobile phone in the three months that ended May 2008, according to comScore's M:Metrics service, writes MarketingCharts. [...]
Posted: Monday, July 28th 2008
Virtual Salesgirls Convince Waffling Consumers to Make a Deal
For e-tailers that suffer from shopping cart abandonment -- or consumers that spend too much time contemplating a purchase -- a virtual salesgirl with a perky name and a handy discount might just close the sale.
That's the hope of intellichat, which vends 24-hour virtual salesgirls with names like Rina or Summer, reputed to increase sales "by as much as 30 percent" instantly.
"[Your] virtual sales agent [is] custom tailored to your site, working 24 [...]
Posted: Friday, June 27th 2008
Text-Based Discounts May Spark Impulse Buys for Fashion Mag Advertisers
Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.
ShopText enables readers to text product keywords to a number in exchange for coupons or samples.
Hearst has been using the system in select titles since 2006. ShopText keywords were particularly powerful among CosmoGIRL readers.
The technology is a baby step closer to text-based mobile shopping.
Amazon debuted a [...]
Posted: Wednesday, April 30th 2008
To Adopt Mobile P2P Payments, Consumers Want Speed and Security
Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts [...]
Posted: Friday, March 28th 2008
Consumer Attitudes toward Mobile Multimedia Shift; So Too Operator Roles
Mobile subscribers' perception of their mobile operators has shifted: 66 percent view them as data connectivity providers, but 20 percent view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey, [...]
Posted: Wednesday, March 19th 2008
A Record 2MM Auto Insurance Policies Purchased Online in '07
US auto insurance consumers submitted requests for 32 million online quotes and purchased a record 2 million policies online in 2007, according to a comScore study of online activity for the auto insurance market, reports MarketingCharts.
The number of quotes requested online increased 15 perc [...]
Posted: Thursday, March 13th 2008
How-To: 10 Low-Cost Business Marketing Tips
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale."
Her 10 low-cost marketing tips follow:
1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari [...]
Posted: Wednesday, March 12th 2008
Manufacturers Partner with Kroger for Mobile Coupons
Five of the largest consumer-packaged goods companies are partnering with supermarket chain Kroger to test coupon delivery on mobile devices, reports Advertising Age.
Kroger teamed with Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark to try recapturing consumers that no longer clip coupons out of newspapers.
Users must download an application called Cellfire to their devices. The app reflects deals on of [...]
Posted: Monday, March 10th 2008
Disparity Between What Health Care Consumers Want (Stuff Online) - and Actually Get
Consumers want access to technology and services that they do not get from healthcare providers - like online access to medical information and the price of physician/hospital services, finds a Deloitte Center for Health Solutions survey, [...]
Posted: Monday, March 3rd 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008