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B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Walgreens Steps Up Focus on Check-ins

Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices. Walgreens tapped location-based service LocalResponse for the project,   [...]
Posted: Tuesday, February 14th 2012

Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony

Mobile Computing: Apple is rushing to finalize apps for onstage iPad 3 demos and commercials. iPad retains value longer than Kindle, research finds. Do Not Track: Do Not Track Plus   [...]
Posted: Friday, February 10th 2012

A Happy Thanksgiving? There's An App for That

Thanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet. Food Thanks A group of farmers and ranchers is cultivating a social media campaign to initiate meaningful conversations about food with Americans on Twitter, Facebook, blogs and beyond, organized by t  [...]
Posted: Wednesday, November 23rd 2011

Google's Wallet, Offers Integrate Into a Powerful Combination

Google has rolled out two offers that are tightly connected and that are poised to have a significant impact on the mobile and daily deal space. One is the announcement of Google's field test of Google Wallet, a near-field communication-enabled smartphone that consumers can use to tap and pay for goods. It is offering this along with Citi, MasterCard, First Data and Sprint. The   [...]
Posted: Thursday, May 26th 2011

Rachael Ray Adds to iPhone Foodie Apps

Rachael Ray, the best-selling cookbook author and TV personality, is expanding her brand in the digital arena with a new iPhone app and Twitter account. The app, called Tasty Bytes, is similar to the growing number of foodie and celebrity chef apps in that it has a range of tools designed helps users get a meal from the gr  [...]
Posted: Monday, August 16th 2010

FDA Nixes Pharma Use of Facebook Ad Widget

The U.S. Food and Drug Administration says that a Facebook Share button that Novartis Pharmaceuticals used to promote a cancer-fighting drug violated its requirements to disclose side effects or risks about such medications. The agency sent a letter to the company telling it that its promotion of Tasigna was "incomplete and misleading" - probably the first time FDA has issued a warning about using Facebook, according to Jeffrey Chester , a privacy advocate and executive director of the Center  [...]
Posted: Monday, August 9th 2010

Best Buy's New App Counts Shoppers With No Check In

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards shoppers when they enter the store - without them having to check in. Best Buy plans to introduce it in sever  [...]
Posted: Friday, August 6th 2010

Can Groupon Change Consumers' Minds about Ad Targeting?

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has started doing exactly that, which instinct will win out? Oh, the wildly popular social buying site is not calling its new service behavioral targeting. Rather, Groupon refers to it as deal personalization - a feature that allows the site to send consumers deal  [...]
Posted: Friday, July 30th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Time Out New York Cover Marks First Use of Mobile AR

Time Out New York is using mobile augmented reality in its August issue - the first magazine to do so on its cover, it says. Readers can point their smartphones at the cover to render a video of PS 22, the award-winning fifth-grade chorus from Staten Island. (via VizWorld). Augmented reality is becoming a technique that, if not yet commonplace, is increasingly being used by magazines to draw at  [...]
Posted: Monday, July 26th 2010

48 Hours in the Headlines and Marketers Already Wonder if Social Magazines are Here to Stay

Flipboard, an iPad app that turns Twitter and Facebook feeds into magazine-like displays on their devices - as well as provides additional elements to create their own magazines - has been overwhelmed in the last 48 hours by people seeking to download the much-hyped app.  However there are reasons to believe that Flipboard is on its way to becoming a s  [...]
Posted: Thursday, July 22nd 2010

How Fair Are Recommendation Engines Really?

Kimberly Henry, a cosmetic surgeon in Greenbrae, Calif. has filed a lawsuit to stop critics from posting bad reviews about her work on such sites as Yelp and DoctorScorecard.com, according to the Marin Independent Journal. She is seeking injunctions against at least 12 online reviewers, who have posted scathing accounts of her work. Henry jo  [...]
Posted: Friday, July 16th 2010