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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Toolkit News: Google Boost | Funding for new digital ad ventures | Marketing for non-profits | Social media election tracking tool
Local Search
Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account. The beta is available to select local businesses in San Francisco, Houston and Chicago. Boost ads can appear in the "Sponsored Links" section of Google.com and Google Maps search result pages. So, Go [...]
Posted: Tuesday, October 26th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
Industry Buzz & Snippets: 02/05/10
Campaigns:
Adidas rewards consumers for sharing in online push.
Analytics:
Real time analytics makes for happy customers.
Ad Technology:
Study calls for more user choice [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 02/03/10
Campaigns:
Dunkin' Donuts finds success with fan photos.
American Greetings launches Twitter contest for Valentine's Day.
Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads.
Ad Technologies:
Google [...]
Posted: Wednesday, February 3rd 2010
Obama Admin Delivers Video Streaming App
The Obama Administration has developed an app for the iPhone and iTouch that provides constituents with such features as news, web chats with Administration officials and live footage from the President's public events at the White House.
It joins a small but growing numbe [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Help For Loud TV Commercials?
They're more annoying than anything, and some feel it's a waste of the government's time, but the issue of loud TV commercials is once again coming under scrutiny in Washington.
Introduced by California Democratic Rep. Anna Eshoo, the [...]
Posted: Friday, October 9th 2009
Congress Steps onto the YouTube Soapbox
Until recently, "franking" rules dating back to the days of snail mail and newsletters limited the use of online tools by members of Congress.
But in September, thanks in part to a DC grassroots campaign called Let Our Congress Tweet, those rules were relaxed, enabling lawmakers t [...]
Posted: Tuesday, January 13th 2009
Obama's Fireside Chats Hit YouTube
With what The Guardian called "an ultra-modern echo of Franklin D. Roosevelt's regular folksy radio broadcasts," President Elect Barack Obama has launched a weekly address to the nation -- via YouTube.
Like Roosevelt's "fireside chats," Obama uses a contrived intimate setting to discuss issues plaguing the country -- the economy, energy, healthcare, education -- and outlines plans to resolve them:
[...]
Posted: Monday, November 17th 2008
Online Data Projected Obama Winner Well Before Final Count
By now, the final count between Barack Obama and John McCain is well known. Yesterday, however, it remained a tricky game of guesswork among the news media and political pundits.
On the web, tech giants and betting exchanges strained lucid answers out of their own user data.
Facebook's Lexicon tool - which analyzes the frequency and associations of words in Facebook wa [...]
Posted: Wednesday, November 5th 2008
Social Media's Election Frenzy: Resources, Memes and Stats
Online video-sharing and social networking are playing a growing role in the American electoral climate.
Sites across the web are using entertainment, data and engagement techniques to encourage users to cast their votes. Some of the work is satirical, like the Nobama-sponsored Obama cartoon featured at the left of this article, or the user-generated McCain ad to the right of it.
Overall, what's out there is a snapshot of how the zeitgeist interprets -- and reinterprets -- [...]
Posted: Friday, October 3rd 2008
Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment
Facebook's new version of Lexicon sports features that let its user base play with aggregated data from.
Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity.
In a nod to [...]
Posted: Monday, September 22nd 2008
Youth Voters, Obama Supporters Lead Online Political Charge
Nearly half of all Americans (46 percent) have used the internet, email, or cell-phone text messaging to get news about the Presidential campaign, share views or mobilize others, according to a survey by the Pew Internet & American Life Project, reports MarketingCharts.
[...]
Posted: Friday, August 1st 2008
Industry Buzz & Snippets: 6/17/08
Ad Networks and Analytics:
50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.
[...]
Posted: Tuesday, June 17th 2008
Spot Runner Bakes Up Ad Templates for Politicians
Spot Runner has launched a site designed for political candidates, reports Broadcasting & Cable.
The political ad site is stocked with spots on education and taxes, all of which await tweaking from a creative but time [...]
Posted: Thursday, March 27th 2008
IBM Puts CIA on Fast Track to Virtual Worlds
IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism.
Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service.
IB [...]
Posted: Tuesday, March 25th 2008
First Nielsen/NetRatings Data on New Zealand Online Display Advertising Issued
The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532 advertisers, reports MarketingCharts.
Online ad impressions for the month reached 1.58 billion, equating to nearly a quarter of total Austra [...]
Posted: Tuesday, August 28th 2007
WikiScanner Unleashes Much Ado About Propaganda on Wikipedia
Government agencies have been pinned as the origins of more than 11,000 changes to articles over Wikipedia.com, according to The Globe and Mail.
The information appeared after yesterday's news on the Wiki [...]
Posted: Thursday, August 16th 2007
Scanner Tool Unearths Corporate Roots Behind Wikipedia Edits
The anonymity the internet provides is a two-way street: though it allows complete freedom, it contributes to the wild west that is the web, more often than not.
Wikipedia Scanner hopes to alter that trend, at least a little.
Wikipedia Scanner traces IP addresses, revealing occasionally disturbing, though unsurprising, evidence on what kind of people are making changes on company wiki pages: oftentimes, the companie [...]
Posted: Wednesday, August 15th 2007