Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 130 | 267 |
| » ad pricing | 14 | 383 |
| » ad selling | 41 | 356 |
| » ad targeting | 95 | 302 |
| » ad technologies & vendors | 120 | 277 |
| » advertainment | 12 | 385 |
| » affiliate marketing | 5 | 392 |
| » agencies & ad departments | 34 | 363 |
| » alternative marketing | 32 | 365 |
| » Asia/Pacific | 12 | 385 |
| » automotive | 8 | 389 |
| » b2b | 21 | 376 |
| » best practices | 32 | 365 |
| » Beyond Marketing | 2 | 395 |
| » biz buzz | 47 | 350 |
| » branding | 28 | 369 |
| » broadband | 23 | 374 |
| » campaigns & creatives of note | 37 | 360 |
| » case studies | 4 | 393 |
| » co-op marketing & partnerships | 11 | 386 |
| » computers & tech | 39 | 358 |
| » consumer packaged goods | 14 | 383 |
| » CRM | 8 | 389 |
| » cross media | 32 | 365 |
| » demographics | 30 | 367 |
| » direct marketing | 48 | 349 |
| » domain names | 6 | 391 |
| » don't believe the hype | 11 | 386 |
| » e-commerce | 95 | 302 |
| » email marketing | 34 | 363 |
| » entertainment | 29 | 368 |
| » Europe | 23 | 374 |
| » events | 1 | 396 |
| » finance | 18 | 379 |
| » global | 10 | 387 |
| » healthcare | 7 | 390 |
| » How-to | 3 | 394 |
| » I-PR & business communications | 4 | 393 |
| » instant messaging marketing | 8 | 389 |
| » intrusive formats | 5 | 392 |
| » Latin America | 4 | 393 |
| » legal, government & regulation | 24 | 373 |
| » loyalty & retention | 9 | 388 |
| » major account moves | 3 | 394 |
| » major brands | 40 | 357 |
| » major players news | 108 | 289 |
| » measurement & analytics | 101 | 296 |
| » media convergence | 34 | 363 |
| » mobile marketing | 67 | 330 |
| » multi-channel marketing | 12 | 385 |
| » new and improved | 49 | 348 |
| » online ad market | 90 | 307 |
| » pearls of wisdom | 39 | 358 |
| » people | 13 | 384 |
| » personalization | 24 | 373 |
| » political parties & organizations | 9 | 388 |
| » privacy | 33 | 364 |
| » promotions | 2 | 395 |
| » publishing | 90 | 307 |
| » real estate | 3 | 394 |
| » rich media | 29 | 368 |
| » Sales | 1 | 396 |
| » search engine marketing | 77 | 320 |
| » Segmentation & Markets | 1 | 396 |
| » seniors | 2 | 395 |
| » signs of doom | 22 | 375 |
| » signs of recovery | 6 | 391 |
| » signs of what's to come | 126 | 271 |
| » small business | 17 | 380 |
| » spam & anti-spam | 19 | 378 |
| » Spanish-speaking | 2 | 395 |
| » syndication & RSS | 9 | 388 |
| » technical innovation | 72 | 325 |
| » telecom | 25 | 372 |
| » text ads | 22 | 375 |
| » top stories | 51 | 346 |
| » travel | 5 | 392 |
| » user experience | 157 | 240 |
| » Verticals & Sector | 1 | 396 |
| » viral marketing & social media | 62 | 335 |
| » weblog marketing | 20 | 377 |
| » women | 5 | 392 |
| » worst practices | 32 | 365 |
| » Youth | 4 | 393 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
A Last-Minute Holiday Survival Checklist for Companies
eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss.
Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou [...]
Posted: Monday, November 21st 2011
Brands May Have Better Toehold on Twitter Than They Think
Much ado has been made about the supposed distaste Twitter users will have over ads appearing in their stream. In recent months Twitter has rolled out several new ad products, such as its "Promoted Tweets To Followers", a service that lets advertisers insert their ads directly in [...]
Posted: Friday, September 9th 2011
Sorry Marketers, Laptops Aren't Dead Yet
It is tempting for marketers to dream about the smooth and total transition of mobile marketing from smartphone straight to tablet - kicking aside the clumsy (at least for online ads) device that is the laptop. Even the relatively similarly-shaped e-reader does not deliver the same impact as a tablet computer, according to new stats from Starch Advertising Research that found that magazine ads viewed on tablet co [...]
Posted: Tuesday, August 9th 2011
A Marketer's Guide to QR Code Technology
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID.
However, as of Q2 2011, QR scanning traffic was rising a [...]
Posted: Monday, August 8th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
A Better Facebook Feature Phone App Is Here. Firms with a Global Audience Cheer
When Facebook rolled out its "Facebook for Every Phone", a mobile app compatible with 2500 different feature phones, some advertisers probably yawned - but not as many as you might first think.
Yes, smartphones are reaching the point of parity with feature phones, [...]
Posted: Wednesday, July 13th 2011
Top News: What the iPad 2 means to marketers | Disney acquires gaming startup to build outside app stores | Demand Media buys liveblogging tool | 10-fold increase forecast for mobile ads
Mobile Marketing:
What the iPad 2 means for marketers.
New technologies that can track mobile device users.
Coupons.com prepares for NFC and future. [...]
Posted: Thursday, March 3rd 2011
Searching for a Job? Apps, Social Media are In, Online Job Boards are Out
With employment picking up, recruiters are looking to dust off their tools of the trade. As they do so, some are also re-evaluating them with an eye to a more proactive approach. The Wall Street Journal reports that the trend towards third-party online job boards, the use of which by companies dropped dramatically during the recession, will likely stay stagnant even as the econ [...]
Posted: Thursday, January 20th 2011
Top News: FCC, net neutrality and wireless | Twitter moves into social search | Kindle sales surge | 2011 marketing resolutions, predictions
Legal/Regulatory:
The FCC didn't impose stricter net neutrality regulations on wireless because Android is open.
Social Media:
Enterprise social media on record revenue pace.
[...]
Posted: Wednesday, December 22nd 2010
Top Toolkit News: Online ad competition | Enhancements to AdWords | Social fusion marketing
New to AdWords
Google has released AdWords Editor 8.5 for Windows and Mac, which adds support for several new features including new tabs for managing Audiences, display ads created by the Display Ad Builder, and WAP mobile image ads.
AdSense for Small Businesses
The DFP Small Business team will be hosting a free online seminar to introduce AdSense publishers to [...]
Posted: Tuesday, November 9th 2010
Hotel Industry Pushes Back Hard Against Negative Reviews
The hotel industry has not taken lightly the explosion of social media and online review sites, at least when the resulting comments reflect unfavorably upon their services. Push back has come in the form of aggressive monitoring of such comments, followed by a campaign to either get the comments removed or to have the user retract them.
More lately these efforts have stepped up in the UK court system, with the possibility of them being repeated in the US - especially as efforts to secure fe [...]
Posted: Tuesday, October 26th 2010