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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Top Toolkit News: Overview Reports in Google Analytics | AdManager launches | Path-to-Conversion

Overview Reports in Google Analytics Overview reports in the new Google Analytics was reviewed this week by the site as part of its ongoing series of posts highlighting various elements in the new application. Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. In the new version, Google tweaked the graphs, giving   [...]
Posted: Tuesday, May 17th 2011

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

Top Industry News for 8-05-10: Google drops the Wave

Social Media: Google drops Google wave. Google acquires Slide, maker of social apps. Ad Networks: BrightRoll opens online video ad exchange.   [...]
Posted: Thursday, August 5th 2010

Top Toolkit News: Help with SEO Hiring

Hiring Tools SEOReferrals, a freelance job board dedicated to the SEO industry, has launched. It allows freelance consultants to bid on such SEO jobs and projects as page optimization, keyword research, link building, social media marketing, web design, application development, programming, web hosting, or other related tasks. IQ Workforce and Web Ana  [...]
Posted: Tuesday, July 13th 2010

As Ad Tech Improves, SMBs Look to Social Media

Small businesses are showing signs of embracing social media - despite their notorious reluctance to move marketing endeavors online to any significant degree. The latter was captured in a recent Citigroup study that found most small businesses aren't leveraging the basic online tools readily available to them to help grow their businesses: namely, in the last year 37% o  [...]
Posted: Monday, June 28th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Most SMB Marketers Don't Use Social Media in Email

A distinct minority of small-to-mid-sized-business (SMB) marketers use social media links or icons in their promotional emails, according to a recent study from email marketing technology firm GetResponse. The report, "Email Marketing and Social Media Integration Report" also found that email marketing messages with a social sharing option   [...]
Posted: Tuesday, June 22nd 2010

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010

Web Analytics Made Easy for SMBs

A handful of Web analytics resources for small businesses - from free services to tutorials to products tailored to their needs - have come to market over the past several weeks. Each slightly different, they are part of a larger, ongoing trend: the mass marketing of analytics applications - a trend that is filtering down to the smallest companies now. At the same time a knowledge base for these firms on the best way to use web analytics is growing. New Products At the   [...]
Posted: Monday, June 7th 2010

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]
Posted: Friday, May 21st 2010

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Beyond News: Microsoft Aims Higher with Bing

Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out. Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According  [...]
Posted: Wednesday, November 25th 2009

Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009