Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 232 | 692 |
| » ad pricing | 21 | 903 |
| » ad selling | 123 | 801 |
| » ad targeting | 264 | 660 |
| » ad technologies & vendors | 312 | 612 |
| » advertainment | 65 | 859 |
| » Advertising | 1 | 923 |
| » affiliate marketing | 7 | 917 |
| » agencies & ad departments | 65 | 859 |
| » alternative marketing | 132 | 792 |
| » Asia/Pacific | 19 | 905 |
| » automotive | 10 | 914 |
| » b2b | 16 | 908 |
| » best practices | 85 | 839 |
| » Beyond Marketing | 2 | 922 |
| » biz buzz | 161 | 763 |
| » branding | 111 | 813 |
| » broadband | 93 | 831 |
| » campaigns & creatives of note | 129 | 795 |
| » case studies | 15 | 909 |
| » co-op marketing & partnerships | 61 | 863 |
| » computers & tech | 133 | 791 |
| » consumer packaged goods | 18 | 906 |
| » CRM | 9 | 915 |
| » cross media | 65 | 859 |
| » demographics | 40 | 884 |
| » direct marketing | 50 | 874 |
| » domain names | 21 | 903 |
| » don't believe the hype | 17 | 907 |
| » e-commerce | 143 | 781 |
| » email marketing | 39 | 885 |
| » entertainment | 140 | 784 |
| » Europe | 28 | 896 |
| » events | 4 | 920 |
| » finance | 16 | 908 |
| » global | 8 | 916 |
| » healthcare | 10 | 914 |
| » How-to | 5 | 919 |
| » I-PR & business communications | 14 | 910 |
| » instant messaging marketing | 19 | 905 |
| » interviews | 1 | 923 |
| » intrusive formats | 34 | 890 |
| » Latin America | 2 | 922 |
| » legal, government & regulation | 81 | 843 |
| » loyalty & retention | 45 | 879 |
| » major account moves | 5 | 919 |
| » major brands | 141 | 783 |
| » major players news | 315 | 609 |
| » Marketing | 1 | 923 |
| » measurement & analytics | 61 | 863 |
| » media convergence | 78 | 846 |
| » minorities | 2 | 922 |
| » mobile marketing | 130 | 794 |
| » multi-channel marketing | 23 | 901 |
| » new and improved | 209 | 715 |
| » nonsense & parodies | 4 | 920 |
| » online ad market | 177 | 747 |
| » pearls of wisdom | 73 | 851 |
| » people | 39 | 885 |
| » personalization | 96 | 828 |
| » political parties & organizations | 11 | 913 |
| » privacy | 67 | 857 |
| » promotions | 10 | 914 |
| » publishing | 184 | 740 |
| » real estate | 5 | 919 |
| » research & stats | 157 | 767 |
| » rich media | 106 | 818 |
| » Sales | 2 | 922 |
| » search engine marketing | 133 | 791 |
| » seniors | 4 | 920 |
| » sex sells | 2 | 922 |
| » signs of doom | 34 | 890 |
| » signs of recovery | 6 | 918 |
| » signs of what's to come | 321 | 603 |
| » small business | 26 | 898 |
| » spam & anti-spam | 24 | 900 |
| » Spanish-speaking | 6 | 918 |
| » syndication & RSS | 37 | 887 |
| » technical innovation | 233 | 691 |
| » telecom | 30 | 894 |
| » text ads | 43 | 881 |
| » top stories | 63 | 861 |
| » travel | 13 | 911 |
| » Verticals & Sector | 1 | 923 |
| » viral marketing & social media | 142 | 782 |
| » weblog marketing | 31 | 893 |
| » women | 12 | 912 |
| » worst practices | 54 | 870 |
| » Youth | 38 | 886 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Bing Maps for Malls Debuts in Growing Space
Bing just added mall maps and map search to Bing for Mobile Browse. While Bing already offered the functionality for the desktop, the best use for such maps is on the mobile device.
Shoppers use these mobile maps not only to find a local shopping center but also to navigate their way while inside. Among other features, Bing's mall maps [...]
Posted: Thursday, August 4th 2011
New Developments May Give Online Advertising for the Disabled a Boost
Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing.
Some Background
The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si [...]
Posted: Wednesday, July 13th 2011
Will Data Fuel the Next Generation of Recommendation Engines?
Two new start ups are developing recommendation engines that focus on relevant data - a gushing hose of it - instead of relying solely on algorithms. If they unfold as their advocates believe, they could step up functionality in this particular tech genre.
One is Matcha.TV, highlighted by Lost Remote, now in private beta. "The key for soci [...]
Posted: Thursday, June 9th 2011
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Hotel Industry Pushes Back Hard Against Negative Reviews
The hotel industry has not taken lightly the explosion of social media and online review sites, at least when the resulting comments reflect unfavorably upon their services. Push back has come in the form of aggressive monitoring of such comments, followed by a campaign to either get the comments removed or to have the user retract them.
More lately these efforts have stepped up in the UK court system, with the possibility of them being repeated in the US - especially as efforts to secure fe [...]
Posted: Tuesday, October 26th 2010
What a Twitter Shortener Could Mean for Marketers
Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users.
For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts [...]
Posted: Thursday, September 2nd 2010