Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 987 | 1390 |
| » ad pricing | 149 | 2228 |
| » ad selling | 507 | 1870 |
| » ad targeting | 831 | 1546 |
| » ad technologies & vendors | 1106 | 1271 |
| » advertainment | 123 | 2254 |
| » Advertising | 1 | 2376 |
| » affiliate marketing | 34 | 2343 |
| » agencies & ad departments | 257 | 2120 |
| » alternative marketing | 346 | 2031 |
| » Asia/Pacific | 61 | 2316 |
| » automotive | 40 | 2337 |
| » b2b | 113 | 2264 |
| » best practices | 203 | 2174 |
| » Beyond Marketing | 4 | 2373 |
| » biz buzz | 675 | 1702 |
| » branding | 235 | 2142 |
| » broadband | 231 | 2146 |
| » campaigns & creatives of note | 241 | 2136 |
| » case studies | 32 | 2345 |
| » co-op marketing & partnerships | 212 | 2165 |
| » computers & tech | 429 | 1948 |
| » consumer packaged goods | 54 | 2323 |
| » CRM | 28 | 2349 |
| » cross media | 185 | 2192 |
| » deep coverage | 2 | 2375 |
| » demographics | 115 | 2262 |
| » direct marketing | 204 | 2173 |
| » domain names | 66 | 2311 |
| » don't believe the hype | 52 | 2325 |
| » e-commerce | 425 | 1952 |
| » email marketing | 226 | 2151 |
| » entertainment | 342 | 2035 |
| » Europe | 103 | 2274 |
| » events | 17 | 2360 |
| » finance | 47 | 2330 |
| » global | 40 | 2337 |
| » healthcare | 19 | 2358 |
| » How-to | 20 | 2357 |
| » I-PR & business communications | 39 | 2338 |
| » instant messaging marketing | 51 | 2326 |
| » interviews | 4 | 2373 |
| » intrusive formats | 78 | 2299 |
| » Latin America | 10 | 2367 |
| » legal, government & regulation | 272 | 2105 |
| » loyalty & retention | 93 | 2284 |
| » major account moves | 22 | 2355 |
| » major brands | 379 | 1998 |
| » major players news | 1228 | 1149 |
| » Marketing | 2 | 2375 |
| » measurement & analytics | 397 | 1980 |
| » media convergence | 254 | 2123 |
| » minorities | 6 | 2371 |
| » mobile marketing | 355 | 2022 |
| » multi-channel marketing | 80 | 2297 |
| » new and improved | 700 | 1677 |
| » nonsense & parodies | 11 | 2366 |
| » pearls of wisdom | 131 | 2246 |
| » people | 91 | 2286 |
| » personalization | 170 | 2207 |
| » political parties & organizations | 43 | 2334 |
| » privacy | 158 | 2219 |
| » promotions | 36 | 2341 |
| » publishing | 654 | 1723 |
| » real estate | 15 | 2362 |
| » research & stats | 398 | 1979 |
| » rich media | 326 | 2051 |
| » Sales | 2 | 2375 |
| » search engine marketing | 626 | 1751 |
| » Segmentation & Markets | 2 | 2375 |
| » seniors | 4 | 2373 |
| » sex sells | 6 | 2371 |
| » signs of doom | 85 | 2292 |
| » signs of recovery | 21 | 2356 |
| » signs of what's to come | 851 | 1526 |
| » small business | 101 | 2276 |
| » spam & anti-spam | 98 | 2279 |
| » Spanish-speaking | 10 | 2367 |
| » syndication & RSS | 109 | 2268 |
| » technical innovation | 646 | 1731 |
| » telecom | 101 | 2276 |
| » text ads | 261 | 2116 |
| » top stories | 422 | 1955 |
| » travel | 26 | 2351 |
| » user experience | 924 | 1453 |
| » Verticals & Sector | 1 | 2376 |
| » viral marketing & social media | 283 | 2094 |
| » weblog marketing | 125 | 2252 |
| » women | 22 | 2355 |
| » worst practices | 155 | 2222 |
| » Youth | 63 | 2314 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Microsoft Answers Advertisers' Questions About Windows 8
Microsoft has been conducting a press-and-demo tour promoting Windows 8 for agencies and key advertisers over the last few weeks, and it claims positive feedback. A few advertiser questions keep arising, and Microsoft's Rory Otterburn summarized them on Microsoft's blog.
Q: What type of ads and formats will Micr [...]
Posted: Tuesday, May 22nd 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
HubSpot Launches App Version of Marketing Grader Tool
All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster [...]
Posted: Friday, May 18th 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity
Social Media:
How TripAdvisor is avoiding the 'travel site echo chamber'.
Productivity:
Yammer buys OneDrum for office collaboration tools.
Business Strategies:
[...]
Posted: Wednesday, April 11th 2012
Top News: Facebook digs deeper into search | DNT | Google's online store
Search:
Facebook delves deeper into search.
Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm?
Does Google [...]
Posted: Friday, March 30th 2012
Walgreens Steps Up Focus on Check-ins
Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices.
Walgreens tapped location-based service LocalResponse for the project, [...]
Posted: Tuesday, February 14th 2012
HubSpot Deal Highlights ROI of Voice-based Marketing Automation
Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.
[...]
Posted: Monday, January 30th 2012