Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 987 | 1061 |
| » ad pricing | 149 | 1899 |
| » ad selling | 507 | 1541 |
| » ad targeting | 831 | 1217 |
| » ad technologies & vendors | 1106 | 942 |
| » advertainment | 123 | 1925 |
| » Advertising | 1 | 2047 |
| » affiliate marketing | 34 | 2014 |
| » agencies & ad departments | 257 | 1791 |
| » alternative marketing | 346 | 1702 |
| » Asia/Pacific | 61 | 1987 |
| » automotive | 40 | 2008 |
| » b2b | 113 | 1935 |
| » best practices | 203 | 1845 |
| » Beyond Marketing | 4 | 2044 |
| » biz buzz | 675 | 1373 |
| » branding | 235 | 1813 |
| » broadband | 231 | 1817 |
| » campaigns & creatives of note | 241 | 1807 |
| » case studies | 32 | 2016 |
| » co-op marketing & partnerships | 212 | 1836 |
| » computers & tech | 429 | 1619 |
| » consumer packaged goods | 54 | 1994 |
| » CRM | 28 | 2020 |
| » cross media | 185 | 1863 |
| » deep coverage | 2 | 2046 |
| » demographics | 115 | 1933 |
| » direct marketing | 204 | 1844 |
| » domain names | 66 | 1982 |
| » don't believe the hype | 52 | 1996 |
| » e-commerce | 425 | 1623 |
| » email marketing | 226 | 1822 |
| » entertainment | 342 | 1706 |
| » Europe | 103 | 1945 |
| » events | 17 | 2031 |
| » finance | 47 | 2001 |
| » global | 40 | 2008 |
| » healthcare | 19 | 2029 |
| » How-to | 20 | 2028 |
| » I-PR & business communications | 39 | 2009 |
| » instant messaging marketing | 51 | 1997 |
| » interviews | 4 | 2044 |
| » intrusive formats | 78 | 1970 |
| » Latin America | 10 | 2038 |
| » legal, government & regulation | 272 | 1776 |
| » loyalty & retention | 93 | 1955 |
| » major account moves | 22 | 2026 |
| » major brands | 379 | 1669 |
| » major players news | 1228 | 820 |
| » Marketing | 2 | 2046 |
| » measurement & analytics | 397 | 1651 |
| » media convergence | 254 | 1794 |
| » minorities | 6 | 2042 |
| » mobile marketing | 355 | 1693 |
| » multi-channel marketing | 80 | 1968 |
| » new and improved | 700 | 1348 |
| » nonsense & parodies | 11 | 2037 |
| » online ad market | 595 | 1453 |
| » pearls of wisdom | 131 | 1917 |
| » people | 91 | 1957 |
| » personalization | 170 | 1878 |
| » political parties & organizations | 43 | 2005 |
| » privacy | 158 | 1890 |
| » promotions | 36 | 2012 |
| » publishing | 654 | 1394 |
| » real estate | 15 | 2033 |
| » research & stats | 398 | 1650 |
| » rich media | 326 | 1722 |
| » Sales | 2 | 2046 |
| » search engine marketing | 626 | 1422 |
| » Segmentation & Markets | 2 | 2046 |
| » seniors | 4 | 2044 |
| » sex sells | 6 | 2042 |
| » signs of doom | 85 | 1963 |
| » signs of recovery | 21 | 2027 |
| » signs of what's to come | 851 | 1197 |
| » small business | 101 | 1947 |
| » spam & anti-spam | 98 | 1950 |
| » Spanish-speaking | 10 | 2038 |
| » syndication & RSS | 109 | 1939 |
| » technical innovation | 646 | 1402 |
| » telecom | 101 | 1947 |
| » text ads | 261 | 1787 |
| » top stories | 422 | 1626 |
| » travel | 26 | 2022 |
| » Verticals & Sector | 1 | 2047 |
| » viral marketing & social media | 283 | 1765 |
| » weblog marketing | 125 | 1923 |
| » women | 22 | 2026 |
| » worst practices | 155 | 1893 |
| » Youth | 63 | 1985 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership
[...]
Posted: Wednesday, May 23rd 2012
Microsoft Answers Advertisers' Questions About Windows 8
Microsoft has been conducting a press-and-demo tour promoting Windows 8 for agencies and key advertisers over the last few weeks, and it claims positive feedback. A few advertiser questions keep arising, and Microsoft's Rory Otterburn summarized them on Microsoft's blog.
Q: What type of ads and formats will Micr [...]
Posted: Tuesday, May 22nd 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
HubSpot Launches App Version of Marketing Grader Tool
All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster [...]
Posted: Friday, May 18th 2012
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
Yahoo Introduces Genome, A Robust Big Data Solution
"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York.
Genome is a new custom audience buying solution that leverages big data and insights to h [...]
Posted: Tuesday, May 15th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform
Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,†which enables media buyers with full control to maximize the value of an impression and increase ROI.
This fills a much-needed void, claims engage:BDR. Brands and agenci [...]
Posted: Friday, May 4th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012