Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 13 | 14 |
| » ad pricing | 1 | 26 |
| » ad selling | 4 | 23 |
| » ad targeting | 5 | 22 |
| » ad technologies & vendors | 5 | 22 |
| » agencies & ad departments | 6 | 21 |
| » alternative marketing | 4 | 23 |
| » Asia/Pacific | 1 | 26 |
| » b2b | 1 | 26 |
| » best practices | 10 | 17 |
| » biz buzz | 6 | 21 |
| » branding | 2 | 25 |
| » broadband | 2 | 25 |
| » campaigns & creatives of note | 1 | 26 |
| » co-op marketing & partnerships | 2 | 25 |
| » computers & tech | 4 | 23 |
| » consumer packaged goods | 1 | 26 |
| » demographics | 1 | 26 |
| » direct marketing | 1 | 26 |
| » domain names | 4 | 23 |
| » e-commerce | 1 | 26 |
| » entertainment | 2 | 25 |
| » I-PR & business communications | 1 | 26 |
| » intrusive formats | 2 | 25 |
| » legal, government & regulation | 8 | 19 |
| » loyalty & retention | 1 | 26 |
| » major account moves | 1 | 26 |
| » major brands | 4 | 23 |
| » major players news | 19 | 8 |
| » measurement & analytics | 1 | 26 |
| » media convergence | 1 | 26 |
| » mobile marketing | 1 | 26 |
| » nonsense & parodies | 2 | 25 |
| » online ad market | 1 | 26 |
| » pearls of wisdom | 2 | 25 |
| » people | 5 | 22 |
| » political parties & organizations | 3 | 24 |
| » privacy | 9 | 18 |
| » promotions | 1 | 26 |
| » publishing | 9 | 18 |
| » research & stats | 1 | 26 |
| » search engine marketing | 6 | 21 |
| » signs of doom | 2 | 25 |
| » signs of recovery | 1 | 26 |
| » signs of what's to come | 6 | 21 |
| » small business | 1 | 26 |
| » spam & anti-spam | 4 | 23 |
| » technical innovation | 1 | 26 |
| » text ads | 1 | 26 |
| » tools & software | 8 | 19 |
| » top stories | 4 | 23 |
| » user experience | 8 | 19 |
| » viral marketing & social media | 4 | 23 |
| » weblog marketing | 4 | 23 |
Facebook Revamps Privacy Policy; Asks for Feedback
Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th.
This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially [...]
Posted: Friday, October 30th 2009
Knol Could Knock Wikipedia Down a Notch
This week Google unveiled Knol, a Wikipedia rival, after six months in beta.
Knol is a publicly-authored knowledge site. To protect against page vandalism without stifling community input, new pages are placed under "moderated collaboration," meaning anyone can add to them but contributions only go live after the original author(s) review them.
Google's decision to cur [...]
Posted: Friday, July 25th 2008
Industry Buzz & Snippets: 4/3/08
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small.
18,000 broadband users in the UK unknowingly had t [...]
Posted: Thursday, April 3rd 2008
Facebook Puts Muzzle on Unruly Beacon
Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash.
The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds.
Users may choose to opt out of the Beacon feature, but many plea [...]
Posted: Monday, December 3rd 2007
Google Unveils Click Quality Resource Center
Google has rolled out a new resource for advertisers who feel they've suffered from click fraud, according to the Inside AdWords blog.
The Ad Traffic Quality Resource Center brings together many of the disparate tools Google has developed to counter click fraud. It gives advertisers a one-stop shop for how to learn m [...]
Posted: Monday, August 20th 2007
Net Pioneer Cerf Warns of Botnet Surge
Internet pioneer and Google exec Vint Cerf warned that a quarter of all PCs connected to the internet - around 150 million - could be infected by Trojans that seize control of a computer and its broadband connection, allowing criminals in remote locations to access them.
Cerf was speaking at the World Economic Forum in Davos, Switzerland, writes CNET. Vast netw [...]
Posted: Tuesday, January 30th 2007
NYT Publishes Censored Pearl Harbor Story 64 Years Later
Last week, The New York Times posted digital versions of censored - and therefore unpublished - articles written in 1942 to commemorate the anniversary of the attack on Pearl Harbor. The 15,000-word series, written in 1942 by Times reporter Robert Trumbull, detailed the Herculean engineering feat of raising and repairing four heavily damaged battleships. Sixty-four years later, [...]
Posted: Monday, December 11th 2006
Free 'Click-to-Call' Feature Now Found on Google Maps
Google is rolling out click-to-call functionality in the U.S. via Google Maps. http://maps.google.com/
Microsoft's Windows Live Local has been offering click to call, but the feature has been showing up on Google Maps as well, with Google picking up the tab for the call, writes Garett French in a ZDNet blog, citing Washington state blogger Justin Uberti, who offers details. http://juberti.blogspot [...]
Posted: Friday, November 17th 2006
Cuban Shows Interest in YouTube Foe
Mark Cuban, a vocal critic of YouTube, is expressing interest in buying a small Los Angeles news organization that filed a copyright-lawsuit against the video-sharing site.
Los Angeles News Service, a tiny operation that is unique because it is the first in L.A. to cover news in high definition, has aroused Cuban's interest, CNET reports. Given that Cuban owns HDNet [...]
Posted: Friday, November 17th 2006
Salz Survey: Advertiser-Agency Relations a Tad Better
An annual survey points to improved relationships between advertisers and agencies from last year, when survey results reached record 20-year lows, but difficulties still abound.
Madison Avenue is still adjusting to new challenges, http://www.nytimes.com/2006/11/06/business/media/06adcol.html
the New York Times, citing the Salz Survey of Advertiser-Agency Relations. Though major obstacles remain to better agency-advertiser collaboration, "They're saying, 'Hey, we're both in this tog [...]
Posted: Monday, November 6th 2006
WOMMA Issues Ethical Blogger-Contact Guidelines
The Word of Mouth Marketing Association (WOMMA) on Thursday released for public comment a draft of the WOMMA Ethical Blogger-Contact Guidelines, aimed at marketers.
WOMMA's blog ethics guideline for marketers consists of a 10-item checklist for ensuring appropriate and ethical behavior on the part of marketers when communicating with b [...]
Posted: Thursday, November 2nd 2006
WOM Ethics Assessment Tool Published
The Word of Mouth Marketing Association (WOMMA) on Thursday released the WOMMA Ethics Assessment Tool, which helps marketers identify and eliminate unethical word-of-mouth marketing tactics before they are implemented.
Modeled on the WOMMA Ethics guidelines of honesty of relationship, opinion, and identity, the "20 Questions" ethics tool guides markete [...]
Posted: Thursday, October 26th 2006
Stealth Browser Hides IP Addresses
A group of human-rights advocates and computer security experts has released a Firefox-based fully portable browser designed to allow anonymous web surfing.
Called Torpark, the browser created by the Hacktivismo organization establishes an encrypted connection to the TOR (The Onion Router) network, which supplies a succession of different IP addresses, [...]
Posted: Thursday, September 28th 2006
MySpace to Take More Teen-Safety Measures
Under pressure from various quarters to protect its underage members, MySpace will make it harder for strangers to contact younger teens via the site, and it will stop showing them certain ads, such as for online dating services, reports the New York Times. Starting next week, users over 18 will have to enter the actual first and last names or email addresses of under-16 users to contact th [...]
Posted: Wednesday, June 21st 2006
Microsoft Launches OneCare PC Security Service
Microsoft is launching a PC security subscription service - Windows Live OneCare - for protecting the much-attacked Windows operating system, writes the Associated Press. The service will protect up to three computers for $49.95 a year, and will now place Microsoft in competition with erstwhile partner software security busines [...]
Posted: Wednesday, May 31st 2006
Lazy Agencies Give Online Advertising a Bad Name
The Interactive Advertising Bureau recommended on Thursday that publishers enforce insertion orders and hold advertisers accountable for purchased media when agencies are late in submitting creative, writes MediaPost. The IAB suggests that public service announcements or house ad be run until the creative is rece [...]
Posted: Friday, March 3rd 2006
Apple Issues Update to Fix Browser Flaws, Avoid OS Virus
Apple Computer yesterday released its first security update of 2006 to patch 17 bugs, including a critical flaw in the Safari browser and a loophole used by the first Mac OS X virus to infect Macs, reports InformationWeek. The update comes only a week or so after news of a critical flaw in the operating system and the Safari browser. The Safari vulnerability stemmed from Safari's (and Mac OS X's) trust of certain file types, specifically ZIP archives, which could be used to hide m [...]
Posted: Friday, March 3rd 2006
Microsoft Revamps Blog Censorship Policy
After the backlash resulting from its shuttering the blog of a well-known Chinese journalist, Microsoft has revamped its policies for shutting down MSN Spaces blogs, reports the Associated Press. The company said if it is compelled by local laws to ban content, it would nevertheless make that content available to users elsew [...]
Posted: Wednesday, February 1st 2006
TRUSTe to Create, Monitor Adware Whitelist
The likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe initiative - the Trusted Download Program, a whitelist of adware that's certified to adhere to best practices - intended to help advertisers determine where to spend their ad dollars, wri [...]
Posted: Thursday, November 17th 2005
Pepsi Digital Tunes Promo Again Flawed
Pepsi and Apple's iTunes Store are again trying to give away songs with larger bottles of flavored sugar water. Last year's attempt to give away $100 million in songs at a dollar a piece saw a redemption rate of only about five percent. One of the big problems last year was the fact that people could sneak peeks at the bottle cap before purchasing the Pepsi, thus stealing the free song and denying it to the actual purchaser. While the packaging was modified this time around, now with $200 millio [...]
Posted: Wednesday, January 26th 2005