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Retailers Invest in Search Tech

In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for   [...]
Posted: Monday, December 14th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

VW Races to iPhone with GTI Ad-App

Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform. The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times   [...]
Posted: Monday, October 26th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Music Videos More Intimately Merge with Online Activity

For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name. Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters. Arcade Fire's efforts are only th  [...]
Posted: Tuesday, November 27th 2007

JCPenney Turns Its Sales Around through E-Commerce

Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week. Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took pressure off its catalog, with that publication's revenu  [...]
Posted: Monday, April 30th 2007

BusinessWeek Carves Out More Dynamic Net Niche

DM News: BusinessWeek.com Revamp Touts Fresh News BusinessWeek redesigned its website to reflect the fact that the online version of BusinessWeek changes its content each day. Print magazines have been slow to exploit their online sites as a means to do things other than reposition existing content. One   [...]
Posted: Monday, August 30th 2004

Text Messaging Enters Marketing Mix

iMediaConnection: Texting to Win Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e  [...]
Posted: Thursday, April 15th 2004

Helly Hansen Makes it Different

Norwegian clothing company Helly Hansen has launched an improved version of its website, with the objective of reinforcing its brand and presenting products to a specific target audience. The site was recreated by Sense, a U.K.-based, full service online agency. To find out  [...]
Posted: Thursday, October 16th 2003

Hoover's Million-Dollar Makeover

EContentMag.com: Hoover's Redesigns with The Times A great case study of the thinking that went into Hoovers.com's massive redesign. A third of the money was spent on researching customer opinions about the site, which lead redesign planning. Pricing on the fee-based service will not change, but more effort was paid to make the benefits of subscription apparent to users. This inc  [...]
Posted: Friday, July 11th 2003

Anti-Spam MailBlocks Launches Brand Campaign

Press Release: Mailblocks Launches Ad Campaign IAR: comScore Launches Search Service We reported the launch of MailBlocks a month ago, a new web-based email service that seeks to defeat spam through a patented "challenge/res  [...]
Posted: Monday, April 28th 2003

Soliciting MarketingFix Reader Feedback

Hello MarketingFix readers. We hope you enjoy our site. Robert, John, Olivier, Steve and myself are quite pleased with this little site we've created, we don't mind telling you. Our first public post was on October 5, 2002, which means we've been at this for more than six months. Since then, traffic has continued to grow and we've developed a modest reader community, with many of you adding comments to our postings (tho we'd love to see more of that) and many more of you contact us directly via   [...]
Posted: Tuesday, April 22nd 2003

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]