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Toshiba Takes Online Contests, Humor to ESPN

Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year. The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers. The bulk of Toshiba's campaign, called "It's a  [...]
Posted: Friday, November 6th 2009

Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]
Posted: Thursday, November 5th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

TubeMogul Ups Ante on Video Analytics

Web video service TubeMogul launched version 2.0 of its free analytics package with promises of improved statistics for the 85,000 publishers that use its services. TubeMogul provides a single point for deploying uploads to the top 15 video sharing sites, including DailyMotion, Blip.tv, Break.com, and MetaCafe. The new analytics package standardizes the a handful of metrics -- how many people are watching videos, for how long, and fro  [...]
Posted: Thursday, May 28th 2009

FriendFeed Gets a New Look

FriendFeed launched a beta version of its site yesterday with a redesign that is supposed to make it easier and faster to use. FriendFeed, originally launched in October 2007, is a social aggregator that consolidates the updates from social media websites, blogs and micro-blog updates, and RSS/Atom feeds. The new site sports a totally new look: the left sidebar is gone, and key informatio  [...]
Posted: Tuesday, April 7th 2009

Tweetdeck Incorporates Facebook Status Updates

Tweetdeck, a desktop client reportedly used by about 13% of Twitter users, launched an update that features Facebook integration, reports AllFacebook. Tweetdeck aggregates data streams from Twitter, Twitscoop, 12seconds, and Stocktwits. It allows users to split feeds, organize those they follow into groups (work, pers  [...]
Posted: Tuesday, March 17th 2009

Fresh Facebook Focuses on Conversation, Content Sharing

Yesterday Facebook began rolling out updates to userpages. The revamp notably sports a different interface, enhanced filtering and real-time updating -- which some speculate will put it in direct competition with real-time stream-of-thought aggregator Twitter. The new design also emphasizes the ability to share media and links with friends -- a position Facebook is uniquely positioned to leverage. On some websites whose content   [...]
Posted: Thursday, March 12th 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

AOL Places Bets on Niche Online Publishing

With its ad business struggling and the merger with Yahoo only a wispy possibility, Time Warner's AOL has decided to focus on one of AOL's few strengths: online publishing. Specifically, it will take advantage of the popularity of its niche content sites, which range from branded destinations (e.g. AOL Music) to less obvious properties, like celebrity-focused TMZ, men's fashion hub StyleList.com, an  [...]
Posted: Wednesday, January 14th 2009

Consensus at CES: Internet Will Be Everywhere

The Associated Press released a synopsis of products debuted at the Consumer Electronics Show last week. Many share an underlying theme: "that absolutely every device in our lives is becoming a computer connected to the internet." Of particular interest is how the internet will increasingly be incorporated into television. New products, and their internet-oriented functionality, below  [...]
Posted: Monday, January 12th 2009

AdMob Tracks iPhone App Downloads, Ad Conversions

Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates. Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July. AdMob's  [...]
Posted: Wednesday, January 7th 2009

Social Features Beef Up Bebo -- and AOL -- Value Add

This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends." Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up. Capabilities from Socia  [...]
Posted: Wednesday, December 10th 2008

Magazine Archives Join Google Book Search

A handful of magazine labels, including New York, Popular Mechanics, Jet, Cowboy, and Ebony, partnered with Google to avail their archives to users online, the search giant reports. As an example of how magazine content will enrich search, users are invited to run a search for [hank aaron pursuing babe  [...]
Posted: Wednesday, December 10th 2008

1/10 Young Adults Watches Online TV Each Week

Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.   [...]
Posted: Thursday, December 4th 2008

MySpace Video Invades Mobile Handsets

News Corp's MySpace is giving users the ability to view streaming, ad-supported video clips on mobile devices, Reuters reports. Supported devices include the BlackBerry Bold, Palm Centro, Motorola Q9, LG Voyager, Nokia N95, and Samsung Instinct. iPhone -- notably missing -- is reportedly not wired to handle the streaming videos MySpace uses. Those with phones equipped with streaming video cap  [...]
Posted: Thursday, December 4th 2008

Microsoft, Blockbuster to Serve Films via Mobile

Microsoft has partnered with brick-and-mortar movie rental firm Blockbuster to serve films on mobile devices. "Eventually, we'll give customers instant access to any movie on any device with an internet connection and a screen," vowed Blockbuster Chief Information Officer Keith Morrow in an interview with the Dallas Morning News. The offering will be built on Live Mes  [...]
Posted: Tuesday, December 2nd 2008