Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 356 | 168 |
| » ad pricing | 73 | 451 |
| » ad targeting | 288 | 236 |
| » ad technologies & vendors | 258 | 266 |
| » advertainment | 13 | 511 |
| » affiliate marketing | 5 | 519 |
| » agencies & ad departments | 62 | 462 |
| » alternative marketing | 56 | 468 |
| » Asia/Pacific | 9 | 515 |
| » automotive | 9 | 515 |
| » b2b | 15 | 509 |
| » best practices | 29 | 495 |
| » biz buzz | 123 | 401 |
| » branding | 39 | 485 |
| » broadband | 91 | 433 |
| » campaigns & creatives of note | 24 | 500 |
| » co-op marketing & partnerships | 37 | 487 |
| » computers & tech | 36 | 488 |
| » consumer packaged goods | 3 | 521 |
| » cross media | 47 | 477 |
| » deep coverage | 2 | 522 |
| » demographics | 29 | 495 |
| » direct marketing | 23 | 501 |
| » domain names | 5 | 519 |
| » don't believe the hype | 1 | 523 |
| » e-commerce | 37 | 487 |
| » email marketing | 12 | 512 |
| » entertainment | 96 | 428 |
| » Europe | 13 | 511 |
| » finance | 4 | 520 |
| » global | 1 | 523 |
| » healthcare | 7 | 517 |
| » instant messaging marketing | 4 | 520 |
| » intrusive formats | 10 | 514 |
| » Latin America | 1 | 523 |
| » legal, government & regulation | 17 | 507 |
| » loyalty & retention | 21 | 503 |
| » major account moves | 2 | 522 |
| » major brands | 110 | 414 |
| » major players news | 286 | 238 |
| » measurement & analytics | 57 | 467 |
| » media convergence | 41 | 483 |
| » minorities | 1 | 523 |
| » mobile marketing | 48 | 476 |
| » multi-channel marketing | 8 | 516 |
| » online ad market | 233 | 291 |
| » pearls of wisdom | 3 | 521 |
| » people | 16 | 508 |
| » personalization | 27 | 497 |
| » political parties & organizations | 2 | 522 |
| » privacy | 10 | 514 |
| » promotions | 7 | 517 |
| » publishing | 240 | 284 |
| » real estate | 3 | 521 |
| » research & stats | 23 | 501 |
| » rich media | 77 | 447 |
| » search engine marketing | 93 | 431 |
| » signs of doom | 3 | 521 |
| » signs of recovery | 5 | 519 |
| » signs of what's to come | 192 | 332 |
| » small business | 26 | 498 |
| » spam & anti-spam | 1 | 523 |
| » Spanish-speaking | 4 | 520 |
| » syndication & RSS | 19 | 505 |
| » technical innovation | 55 | 469 |
| » telecom | 7 | 517 |
| » text ads | 80 | 444 |
| » tools & software | 172 | 352 |
| » top stories | 93 | 431 |
| » travel | 5 | 519 |
| » user experience | 125 | 399 |
| » viral marketing & social media | 12 | 512 |
| » weblog marketing | 28 | 496 |
| » women | 13 | 511 |
| » worst practices | 4 | 520 |
| » Youth | 16 | 508 |
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Android Ads Get Boost from Admob Deal
Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform.
While Google itself points out that mobile ads currently make u [...]
Posted: Tuesday, November 10th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Will Jazzed-up AdECN Feature Real-Time Bidding?
Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality.
The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli [...]
Posted: Wednesday, October 28th 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
AOL Places Bets on Niche Online Publishing
With its ad business struggling and the merger with Yahoo only a wispy possibility, Time Warner's AOL has decided to focus on one of AOL's few strengths: online publishing.
Specifically, it will take advantage of the popularity of its niche content sites, which range from branded destinations (e.g. AOL Music) to less obvious properties, like celebrity-focused TMZ, men's fashion hub StyleList.com, an [...]
Posted: Wednesday, January 14th 2009
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
Dynamic In-Game Ads Invade Sims 3
Electronic Arts (EA) plans to sell dynamic in-game ad space in "Sims 3," which comes out in February 2009.
Ads will appear as movie theater posters and billboards in the virtual world Sims characters inhabit. View Sims 3 screenshots on ShackNews.
Creative can be switched in and out over th [...]
Posted: Tuesday, October 7th 2008
Google Ad Manager Goes Live
Google Ad Manager, which has been in beta since March, made its public debut today.
Ad Manager is a hosted ad serving and management service for small business publishers. It helps prepare inventory for sales, as well as scheduled ad execut [...]
Posted: Tuesday, August 26th 2008
Google Uses Previous Searches to Serve Ads on Current Ones
Google is testing ads that target user behavior, reports The New York Times.
Ads a person sees on a given Google search may be influenced by what s/he queried minutes earlier.
According to The New York Times, securities analyst Gene Munster of Piper Jaffray discovered this change in Google's ad targeting methods, shortly after launching a series of tests that examine ads in its search en [...]
Posted: Monday, June 30th 2008
'Family Guy' Creator Pilots Google Content Network
Google has partnered with "Family Guy" creator Seth MacFarlane for a content distribution pilot, reports The New York Times.
The program turns Google's AdSense network into a distribution vehicle, officially called the Google Content Network. Original episodes of "Seth MacFarlane’s Cavalcade of Cartoon Comedy" will syndicated via AdSense to select partner sites.
MacFarlane helped create some [...]
Posted: Monday, June 30th 2008
NBC, Nielsen Partner for Online Video Metrics
NBC and Nielsen will be giving media buyers what they most want: metrics, reports Mediaweek.
NBC will avail data on the audience is for the full-length, streaming shows it posts online. This will give buyers a sense of how viewership of those programs differ between TV and the internet.
There is, however, a potentially metrics-skewi [...]
Posted: Friday, June 27th 2008
Syndicated Reviews, Product Comparisons Supplement PC World Content
PC World has partnered with Retrevo to syndicate rival product reviews and comparisons alongside editorial on its website.
Retrevo scans other websites to aggregate information related to a client's content. It focuses primarily on consumer electronics: comparison data, prices and review rankings.
As part of their agreement, PC World will exclusively promote ad programs for Retrevo's website. Alt Search Engines has [...]
Posted: Thursday, June 26th 2008
IAC to Launch In-House Ad Network, User Activities Targeted
InterActive Corp. (IAC) is planning to build an in-house ad network, reports Advertising Age.
The mini-network pools inventory from IAC's collection of sites. Ads can be targeted and sold across them to reach specific audience segments.
IAC hopes to differentiate itself from other content-cum-ad-networks by enabling advertisers to sell ads against user activities. For instance, a frequent Evite or Ti [...]
Posted: Monday, June 23rd 2008
ABC Cracks Digital Door Open, Syndicates Shows to Veoh
Full episodes of ABC shows like Grey's Anatomy, Lost and others will soon be available on Veoh.com, part of a liaison between the parties. This is the first time ABC has permitted its programming to appear on sites beyond ABC.com, reports The New York Times.
ABC's shows join syndicated offerings from CBS, MTV and USA. It's said to be considering other distribution deals, including one with Hul [...]
Posted: Monday, June 23rd 2008
Viral Video, Meet eCommerce. Shake Hands
Splashcast released a tool that turns online videos into impulse buy opportunities, reports Mediaweek.
HotSpot enables marketers to tag objects -- like a chair or a table lamp -- inside a published video. Viewers that click on the highlighted item see a sponsored message and a link to the purchasing pa [...]
Posted: Friday, June 20th 2008
YouTube Goes Long-Form for Filmmakers
YouTube is giving independent filmmakers the ability to distribute long-form movies on the site, reports Variety.
In the past, video length on YouTube could not exceed 10 minutes.
Independent filmmakers that join YouTube's Screening Room program can upload videos of up to 1GB -- a file size that allows nearly the length of a feature film, says [...]
Posted: Friday, June 20th 2008
Technorati Launches Ad Network
Blog search engine and ranking service Technorati has announced the creation of its own advertising network. Technorati Media represents the firm's foray into a new business model, which has long focused on driving traffic to blogs and publishers. The network was tested by eight sites whose combined traffic topped 17 million unique visitors per month. Adv [...]
Posted: Wednesday, June 18th 2008
MySpace to Redesign Website; Ad-Friendliness Prioritized
MySpace.com announces its global redesign initiative today. The update targets improved usability (easier navigation and profile editing, for example) and better integration of on-site advertising.
Ad space will be larger on the redesigned site. Banner ads will also flow more harmoniously with MySpace's appearance.
Download mock-ups of the MySpace redesign, or [...]
Posted: Friday, June 13th 2008