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The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Millennial Media Releases Mobile Ad Scorecard

Millennial Media has created a Scorecard for Mobile Advertising Reach and Targeting (SMART), a snapshot of monthly mobile advertising campaign data. After registering for the scorecard, brand advertisers are privy to key metrics observed through the mobile ad network’s campaign and network traffic, such as targeting and handset information. As the scorecard is advertiser-focused rather than publisher-focused, it   [...]
Posted: Friday, April 17th 2009

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

MediaMath Brings Meta to Ad Exchanges

MediaMath has launched a tool that enables media buyers to manage multiple ad exchanges from one dashboard. The service has launched with account support for Right Media and the DoubleClick Advertising Exchange. Other exchanges have been approached but have not yet joined. The MediaMath platform allows users to view ad progress and retarget them from a central destination. The firm does not charge a fee for retargeting through its interface; it instead takes a 20 percent commission on med  [...]
Posted: Thursday, March 27th 2008

Google Brings TV Advertising to Adwords

Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots. According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industr  [...]
Posted: Friday, March 7th 2008

Sony to Tie Ad Rates to Dynamic Gaming Audience

Sony is embarking on a plan to charge advertisers more during peak video-game playing periods, reports Adweek. The new system tracks current player volume and charges advertisers more for the dynamic ads being displayed in the game at that time. Rates go down when fewer players are online. The new ad payment system is being tested in the new game Pain, where players fly past d  [...]
Posted: Monday, December 3rd 2007

New AdWords Tool Consolidates Multiple Campaign Budgets

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement. AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement. The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS. Child account shells  [...]
Posted: Friday, November 2nd 2007

MailChimp Provides Spam Testing for Email Campaigns

MailChimp has launched a new spam filter check and email analysis as part of its enhanced Inbox Inspector tool. The tool is targeted to do-it-yourself email marketers like small and mid-sized businesses. The Inspector detect which spam filters are most likely to block a given email campaign. It also locates broken links, HTML errors, and typos in the content. The Inspector then details what issues thwart e  [...]
Posted: Friday, October 26th 2007

New Facebook Ad Platform Targets Users by Keyword

Faced with ad options that didn't meet advertiser expectations, Facebook has introduced new payment and targeting options for its Flyer ads, reports ClickZ. Facebook will now offer Flyer ads, its most ubiquitous format, on a cost-per-click auction model. It will also allow advertisers the ability to target their ads based on keyword  [...]
Posted: Friday, September 14th 2007

Merit Means More in New Yahoo Ad-Pricing Model

Yahoo is introducing a new level of search ad pricing that takes publisher quality into account, reports the Yahoo Search Marketing Blog. The new pricing structure will examine the quality of traffic from the publisher running the ads, then adjust advertiser's cost accordingly. This could yield dramatically lower prices for some. Click quality is determined by conversion rates on a given s  [...]
Posted: Wednesday, June 6th 2007

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Google Tests Pay-per-Action and In-Text Ads

Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad, reports ClickZ. Advertisers define the action - an actual sale, signing up for more information or something else - and the publisher on whose site the ad appears would be paid only when that action is completed. Though that means publishers don't get paid as frequently as in pay-per  [...]
Posted: Wednesday, March 21st 2007

Google Preps CPC Option for Display Advertisers

Google plans to introduce cost-per-click (CPC) ad buying in March, to give another payment option to its advertisers who use AdWords to place display ads on select sites, reports MediaPost. Google said it is looking for marketers w  [...]
Posted: Friday, February 16th 2007

PayPerPost Unveils Gaggle of New Blog Ad Offerings

Maligned for not requiring disclosure of blogger affiliation with advertisers, PayPerPost is launching new ad offerings that feature targeting and video capabilities, as well as disclosure, writes ClickZ. Display ads will appear below advertiser-inspired posts that include a "Disclosure Badge," or some visible notice that the content is sponsored. Advertisers wil  [...]
Posted: Tuesday, February 13th 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

Starcom's New Tool Measures an Ad's Real Worth

In the continuing debate on measuring online advertising, Starcom says it has found a way to track not only the ad that people eventually click on but also the impressions leading up to that final click, according to AdAge. For example, a rich-media homepage takeover - despite being the more effective unit - may incorrectly be assigned less value than a simple bu  [...]
Posted: Wednesday, January 3rd 2007

Google to Expand Newspaper Ad Program

Two months into a test with 100 advertisers and 66 newspapers, Google says its newspaper ads have exceeded expectations, resulting in an expanded program in the coming months, reports WaPo. Google's ad program allows advertisers to bid on an ad in a given section of a newspaper with a click of a button; the small ads have opened the doors of the newspaper to advertis  [...]
Posted: Thursday, December 28th 2006