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Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking

InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker. The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu  [...]
Posted: Thursday, May 3rd 2012

Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak. However, the survey also shows that a majority of marketers still do not take the basic st  [...]
Posted: Tuesday, December 1st 2009

'Share-to-Social' Email Tools Grow Up

As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns. Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network. New Offerings Many new offerings in this area have come to market this year. Exact Target, for example,   [...]
Posted: Wednesday, November 18th 2009

Industry Buzz & Snippets: 11/13/09

Pharma Marketing: FDA tackles gray area of social media. Media Strategies: Forbes buys online photo platform FlipGloss. Search: Google   [...]
Posted: Friday, November 13th 2009

Industry Buzz & Snippets: 10/29/09

Media Strategies: CBS digital guru to leave and start own shop How Twitter search will help Google, Microsoft Bing. Yahoo CEO says 6% operating margin 'unacceptable  [...]
Posted: Thursday, October 29th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Top Schools Share Lectures Online

Hundreds of universities - and many of the world's top business schools - are increasingly publishing lectures, seminars, and conferences on iTunes, YouTube, and other online platforms. The explosion of recordings, which   [...]
Posted: Tuesday, October 20th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Millennial Media Releases Mobile Ad Scorecard

Millennial Media has created a Scorecard for Mobile Advertising Reach and Targeting (SMART), a snapshot of monthly mobile advertising campaign data. After registering for the scorecard, brand advertisers are privy to key metrics observed through the mobile ad network’s campaign and network traffic, such as targeting and handset information. As the scorecard is advertiser-focused rather than publisher-focused, it   [...]
Posted: Friday, April 17th 2009

Ready, Steady: 'Yahoo Mobile' Upgrades From 'Go'

Yahoo announced the coming of Yahoo Mobile, a long-awaited upgrade to its mobile web service, at the Barcelona GSMA World Mobile Congress. The existing downloadable mobile service, Yahoo Go, is now part of the larger picture of Yahoo Mobile. Major features of the upgrade: oneSearch - Mobile search, with voice-activated   [...]
Posted: Wednesday, February 18th 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag

Travel itinerary tool TripIt has opened an API that enables outside developers to incorporate the tool into other services -- including business travel expense trackers, flight trackers and travel social networks. TripIt enables users to keep track of travel itineraries in one location. Users can enter itineraries manually from the website, or forward airline itineraries to plans [at] tripit.com. B  [...]
Posted: Thursday, January 29th 2009

Google Adds Auto Video Play to Chat Offering

Google is testing a feature that enables Google Talk users to embed YouTube and Google Video clips to its instant messaging program. Gmail users can now send videos while using Google's instant messaging application simply by typing the URL in the chat box. This generates a thumbnail image  [...]
Posted: Friday, January 23rd 2009

3rd-Party Web Browsers: Now Available in App Store

This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports. Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc  [...]
Posted: Wednesday, January 14th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009