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Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Microsoft Announces adCenter Usability, Importing Upgrades

Microsoft on late Friday released an update of its adCenter, and ran down the improvements. Desktop Import Enhancements: Desktop import capabilities have been enhanced, which Microsoft claims “[makes] it even easier and faster for users to import your campaign data via source files (e.g. Mic  [...]
Posted: Monday, April 30th 2012

Google, Others Build New Connections Between Online Ads, Leads

Companies are finding there are more options to connect to, and track the leads that arise from their online ads as Google along with other companies continue to refine their offerings and approaches. Click-to-Call Recently Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, according to Search Engine L  [...]
Posted: Friday, January 8th 2010

Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak. However, the survey also shows that a majority of marketers still do not take the basic st  [...]
Posted: Tuesday, December 1st 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]
Posted: Friday, November 20th 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009

AdWords Editor Infused with More Flexible Keyword Features

Google has updated AdWords Editor, a desktop application for managing AdWords campaigns. Users may now: Import files via CSV (Excel) format Handpick which campaign(s) to download and edit, as opposed to having to download all of them at once. View and organize new keywords by topic. "Keyword Opportunities" columns are now included when you export or copy keywords; terms  [...]
Posted: Tuesday, June 2nd 2009

TubeMogul Ups Ante on Video Analytics

Web video service TubeMogul launched version 2.0 of its free analytics package with promises of improved statistics for the 85,000 publishers that use its services. TubeMogul provides a single point for deploying uploads to the top 15 video sharing sites, including DailyMotion, Blip.tv, Break.com, and MetaCafe. The new analytics package standardizes the a handful of metrics -- how many people are watching videos, for how long, and fro  [...]
Posted: Thursday, May 28th 2009

Fresh Facebook Focuses on Conversation, Content Sharing

Yesterday Facebook began rolling out updates to userpages. The revamp notably sports a different interface, enhanced filtering and real-time updating -- which some speculate will put it in direct competition with real-time stream-of-thought aggregator Twitter. The new design also emphasizes the ability to share media and links with friends -- a position Facebook is uniquely positioned to leverage. On some websites whose content   [...]
Posted: Thursday, March 12th 2009