Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 92 | 221 |
| » ad pricing | 23 | 290 |
| » ad selling | 55 | 258 |
| » ad targeting | 93 | 220 |
| » ad technologies & vendors | 106 | 207 |
| » advertainment | 10 | 303 |
| » affiliate marketing | 2 | 311 |
| » agencies & ad departments | 12 | 301 |
| » alternative marketing | 27 | 286 |
| » Asia/Pacific | 6 | 307 |
| » automotive | 4 | 309 |
| » b2b | 8 | 305 |
| » best practices | 20 | 293 |
| » Beyond Marketing | 2 | 311 |
| » biz buzz | 56 | 257 |
| » branding | 17 | 296 |
| » broadband | 30 | 283 |
| » campaigns & creatives of note | 13 | 300 |
| » case studies | 2 | 311 |
| » co-op marketing & partnerships | 17 | 296 |
| » computers & tech | 59 | 254 |
| » consumer packaged goods | 14 | 299 |
| » CRM | 1 | 312 |
| » cross media | 30 | 283 |
| » demographics | 19 | 294 |
| » direct marketing | 21 | 292 |
| » domain names | 5 | 308 |
| » don't believe the hype | 5 | 308 |
| » e-commerce | 32 | 281 |
| » email marketing | 18 | 295 |
| » entertainment | 51 | 262 |
| » Europe | 5 | 308 |
| » events | 1 | 312 |
| » finance | 2 | 311 |
| » global | 5 | 308 |
| » healthcare | 4 | 309 |
| » I-PR & business communications | 5 | 308 |
| » instant messaging marketing | 4 | 309 |
| » interviews | 1 | 312 |
| » intrusive formats | 12 | 301 |
| » Latin America | 1 | 312 |
| » legal, government & regulation | 26 | 287 |
| » loyalty & retention | 4 | 309 |
| » major account moves | 2 | 311 |
| » major brands | 52 | 261 |
| » major players news | 170 | 143 |
| » measurement & analytics | 40 | 273 |
| » media convergence | 33 | 280 |
| » minorities | 1 | 312 |
| » mobile marketing | 37 | 276 |
| » multi-channel marketing | 8 | 305 |
| » nonsense & parodies | 1 | 312 |
| » online ad market | 47 | 266 |
| » pearls of wisdom | 3 | 310 |
| » people | 3 | 310 |
| » personalization | 35 | 278 |
| » political parties & organizations | 7 | 306 |
| » privacy | 16 | 297 |
| » promotions | 7 | 306 |
| » publishing | 66 | 247 |
| » real estate | 3 | 310 |
| » research & stats | 24 | 289 |
| » rich media | 47 | 266 |
| » search engine marketing | 93 | 220 |
| » Segmentation & Markets | 1 | 312 |
| » seniors | 1 | 312 |
| » signs of doom | 1 | 312 |
| » signs of recovery | 1 | 312 |
| » signs of what's to come | 121 | 192 |
| » small business | 3 | 310 |
| » spam & anti-spam | 9 | 304 |
| » Spanish-speaking | 2 | 311 |
| » syndication & RSS | 17 | 296 |
| » telecom | 18 | 295 |
| » text ads | 33 | 280 |
| » tools & software | 173 | 140 |
| » top stories | 86 | 227 |
| » travel | 2 | 311 |
| » user experience | 84 | 229 |
| » viral marketing & social media | 12 | 301 |
| » weblog marketing | 14 | 299 |
| » women | 3 | 310 |
| » worst practices | 1 | 312 |
| » Youth | 12 | 301 |
Experts, Public Split on Web 3.0
Technology experts and the general public are both split on the likelihood of the semantic web, or 'web 3.0,' becoming a reality by 2020, according to a study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The semantic web is an internet concept that would allow software agents to carry out sophisticated tasks for users, making meaningful connection [...]
Posted: Friday, May 14th 2010
DOOH Signs Get Smarter under Intel, Microsoft
Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
[...]
Posted: Tuesday, January 12th 2010
Newly Funded VigLink Promises Boost for Affiliates
VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Tech Meets Turkey-Day: Searches Yield Better Insights
During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time.
Thanksgiving season in the US, however, is a clear exception.
During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Tweetlevel Measures Relevance, Not Followers
PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site.
Importance and TrustÂ
Tweetlevel does take into account how many people are [...]
Posted: Friday, November 13th 2009
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Tava Screens Grab Buyers at Retail POS
A Vancouver-based company is on track to introduce digital media screens in grocery stores and other retail chains that will get shoppers' attention using biometric technology.
The screens, which will enable tava to target consumers at the point of sale with ads - and also will use sensors and biometric face readers to conduct market research -Â is already in select Whole Foods stores, according to the vendor Tava Touchpoints.
Now, the compan [...]
Posted: Friday, October 30th 2009
Will Jazzed-up AdECN Feature Real-Time Bidding?
Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality.
The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli [...]
Posted: Wednesday, October 28th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Top Schools Share Lectures Online
Hundreds of universities - and many of the world's top business schools - are increasingly publishing lectures, seminars, and conferences on iTunes, YouTube, and other online platforms.
The explosion of recordings, which [...]
Posted: Tuesday, October 20th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Online Shoppers Still Want Warm Body
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts.
At the same time, the move to online also means that consumers are warming to the [...]
Posted: Monday, October 19th 2009
Google Goes Social With iGoogle Gadgets
Google has released 18 gadgets to further enhance the iGoogle homepage experience.
Similar in look and feel to the types of applications you might find on Facebook, choices range from Huffington Post feeds to what's playing on Youtube.
Even though Google's main site maintains a minimalist a [...]
Posted: Thursday, August 13th 2009
Tweetdeck Incorporates Facebook Status Updates
Tweetdeck, a desktop client reportedly used by about 13% of Twitter users, launched an update that features Facebook integration, reports AllFacebook.
Tweetdeck aggregates data streams from Twitter, Twitscoop, 12seconds, and Stocktwits. It allows users to split feeds, organize those they follow into groups (work, pers [...]
Posted: Tuesday, March 17th 2009
Google To AdSense Users: Go Ahead, Pick a Font
Google, which previously had a fixed and limited set of typefaces for text ads, now lets publishers and bloggers choose their own.
AdSense tested the concept of customizable typefaces in 2008, and in 2006 the font size became changeable, with a little help from Firefox Browser Text Size, Search Engine Journal [...]
Posted: Monday, February 23rd 2009