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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

Marketo Introduces Integrated Social Marketing Automation

If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is   [...]
Posted: Thursday, May 24th 2012

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

HubSpot Launches App Version of Marketing Grader Tool

All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster  [...]
Posted: Friday, May 18th 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking

InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker. The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu  [...]
Posted: Thursday, May 3rd 2012

Microsoft Announces adCenter Usability, Importing Upgrades

Microsoft on late Friday released an update of its adCenter, and ran down the improvements. Desktop Import Enhancements: Desktop import capabilities have been enhanced, which Microsoft claims “[makes] it even easier and faster for users to import your campaign data via source files (e.g. Mic  [...]
Posted: Monday, April 30th 2012

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010

Google, Others Build New Connections Between Online Ads, Leads

Companies are finding there are more options to connect to, and track the leads that arise from their online ads as Google along with other companies continue to refine their offerings and approaches. Click-to-Call Recently Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, according to Search Engine L  [...]
Posted: Friday, January 8th 2010

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]
Posted: Thursday, December 3rd 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Publicis Banks on Digital to Drive Growth

Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010. The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner   [...]
Posted: Wednesday, October 28th 2009

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

VW Races to iPhone with GTI Ad-App

Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform. The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times   [...]
Posted: Monday, October 26th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

New Google Tool Mines Display-Ad Insights

Google has launched a new tool that promises to help marketers judge how, or even whether, a particular online ad campaign has raised brand awareness or active user interest - an ROI metric that is still surprisingly difficult to capture. Called Campaign Insights, it is being made available for larger display ad campaigns across the Google Content Netw  [...]
Posted: Monday, October 19th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009