Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 84 | 81 |
| » ad pricing | 16 | 149 |
| » ad selling | 41 | 124 |
| » ad targeting | 41 | 124 |
| » ad technologies & vendors | 51 | 114 |
| » advertainment | 20 | 145 |
| » agencies & ad departments | 15 | 150 |
| » alternative marketing | 39 | 126 |
| » Asia/Pacific | 4 | 161 |
| » automotive | 5 | 160 |
| » b2b | 8 | 157 |
| » best practices | 20 | 145 |
| » biz buzz | 60 | 105 |
| » branding | 35 | 130 |
| » broadband | 44 | 121 |
| » campaigns & creatives of note | 13 | 152 |
| » co-op marketing & partnerships | 29 | 136 |
| » computers & tech | 32 | 133 |
| » consumer packaged goods | 12 | 153 |
| » cross media | 66 | 99 |
| » deep coverage | 1 | 164 |
| » demographics | 18 | 147 |
| » direct marketing | 12 | 153 |
| » domain names | 11 | 154 |
| » don't believe the hype | 4 | 161 |
| » e-commerce | 30 | 135 |
| » email marketing | 8 | 157 |
| » entertainment | 78 | 87 |
| » Europe | 7 | 158 |
| » events | 4 | 161 |
| » finance | 3 | 162 |
| » global | 4 | 161 |
| » healthcare | 3 | 162 |
| » instant messaging marketing | 4 | 161 |
| » intrusive formats | 2 | 163 |
| » legal, government & regulation | 11 | 154 |
| » loyalty & retention | 10 | 155 |
| » major account moves | 2 | 163 |
| » major brands | 45 | 120 |
| » major players news | 105 | 60 |
| » measurement & analytics | 15 | 150 |
| » minorities | 1 | 164 |
| » mobile marketing | 29 | 136 |
| » multi-channel marketing | 8 | 157 |
| » online ad market | 35 | 130 |
| » pearls of wisdom | 1 | 164 |
| » people | 10 | 155 |
| » personalization | 12 | 153 |
| » political parties & organizations | 3 | 162 |
| » privacy | 1 | 164 |
| » promotions | 3 | 162 |
| » publishing | 58 | 107 |
| » real estate | 2 | 163 |
| » research & stats | 17 | 148 |
| » rich media | 41 | 124 |
| » search engine marketing | 18 | 147 |
| » seniors | 3 | 162 |
| » signs of doom | 1 | 164 |
| » signs of recovery | 2 | 163 |
| » signs of what's to come | 104 | 61 |
| » small business | 3 | 162 |
| » Spanish-speaking | 2 | 163 |
| » syndication & RSS | 7 | 158 |
| » technical innovation | 33 | 132 |
| » telecom | 14 | 151 |
| » text ads | 9 | 156 |
| » tools & software | 67 | 98 |
| » top stories | 22 | 143 |
| » travel | 2 | 163 |
| » user experience | 50 | 115 |
| » viral marketing & social media | 14 | 151 |
| » weblog marketing | 11 | 154 |
| » women | 3 | 162 |
| » worst practices | 1 | 164 |
| » Youth | 17 | 148 |
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
New Bells & Whistles Take Email Social
In response to a greater demand for better behavioral targeting and other advanced capabilities in email marketing applications, a slew of new and upgraded email tools are coming to market that increasingly use social media and analytics to help marketers better understand and pinpoint sales prospects.
To single out one example, ExactTarget recently launched a tool that integrates e-mail marketing into Twitter. The tool enables marketers to select content from an e-mail and incorporate it int [...]
Posted: Monday, October 26th 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Royalty-Sharing Deal Tosses Lifeboat to Internet Radio
SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports [...]
Posted: Thursday, July 9th 2009
Zmags Makes PDF Pitches Socially Shareable
Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material.
Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter, [...]
Posted: Wednesday, July 8th 2009
YouTube Empowers Instant Video Seeding Across SocNets
Now YouTube users can directly syndicate recently-uploaded videos across social networks, including Google Reader, Twitter and Facebook.
YouTube's integration with Facebook Connect is particularly interesting: not only does it unite the YouTube label to a number of associated online destinations; it will also precipitate video dissemination on TV, via consoles, and across handhelds, [...]
Posted: Monday, June 15th 2009
Ready, Steady: 'Yahoo Mobile' Upgrades From 'Go'
Yahoo announced the coming of Yahoo Mobile, a long-awaited upgrade to its mobile web service, at the Barcelona GSMA World Mobile Congress.
The existing downloadable mobile service, Yahoo Go, is now part of the larger picture of Yahoo Mobile. Major features of the upgrade:
oneSearch - Mobile search, with voice-activated [...]
Posted: Wednesday, February 18th 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag
Travel itinerary tool TripIt has opened an API that enables outside developers to incorporate the tool into other services -- including business travel expense trackers, flight trackers and travel social networks.
TripIt enables users to keep track of travel itineraries in one location. Users can enter itineraries manually from the website, or forward airline itineraries to plans [at] tripit.com.
B [...]
Posted: Thursday, January 29th 2009
Google Adds Auto Video Play to Chat Offering
Google is testing a feature that enables Google Talk users to embed YouTube and Google Video clips to its instant messaging program.
Gmail users can now send videos while using Google's instant messaging application simply by typing the URL in the chat box. This generates a thumbnail image [...]
Posted: Friday, January 23rd 2009
3rd-Party Web Browsers: Now Available in App Store
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports.
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc [...]
Posted: Wednesday, January 14th 2009
AdMob Tracks iPhone App Downloads, Ad Conversions
Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates.
Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July.
AdMob's [...]
Posted: Wednesday, January 7th 2009
Hawaii Meds Association Pilots 'Net-Based Doctor Appointments
For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems.
Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.)
Because p [...]
Posted: Tuesday, January 6th 2009
Israeli Gov't Holds First Twitter Press Conference
On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate.
Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe [...]
Posted: Monday, January 5th 2009