Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 129 | 88 |
| » ad pricing | 18 | 199 |
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| » ad technologies & vendors | 84 | 133 |
| » advertainment | 35 | 182 |
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| » best practices | 27 | 190 |
| » biz buzz | 72 | 145 |
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| » campaigns & creatives of note | 19 | 198 |
| » case studies | 3 | 214 |
| » co-op marketing & partnerships | 36 | 181 |
| » computers & tech | 29 | 188 |
| » consumer packaged goods | 6 | 211 |
| » CRM | 1 | 216 |
| » cross media | 20 | 197 |
| » deep coverage | 1 | 216 |
| » demographics | 21 | 196 |
| » direct marketing | 23 | 194 |
| » domain names | 10 | 207 |
| » don't believe the hype | 1 | 216 |
| » e-commerce | 44 | 173 |
| » email marketing | 6 | 211 |
| » entertainment | 81 | 136 |
| » Europe | 13 | 204 |
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| » global | 1 | 216 |
| » healthcare | 2 | 215 |
| » I-PR & business communications | 4 | 213 |
| » instant messaging marketing | 4 | 213 |
| » intrusive formats | 5 | 212 |
| » legal, government & regulation | 8 | 209 |
| » loyalty & retention | 13 | 204 |
| » major account moves | 2 | 215 |
| » major brands | 40 | 177 |
| » major players news | 96 | 121 |
| » measurement & analytics | 21 | 196 |
| » media convergence | 39 | 178 |
| » mobile marketing | 24 | 193 |
| » multi-channel marketing | 11 | 206 |
| » online ad market | 38 | 179 |
| » pearls of wisdom | 3 | 214 |
| » people | 8 | 209 |
| » personalization | 22 | 195 |
| » political parties & organizations | 1 | 216 |
| » privacy | 3 | 214 |
| » promotions | 15 | 202 |
| » publishing | 54 | 163 |
| » real estate | 2 | 215 |
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| » rich media | 32 | 185 |
| » search engine marketing | 25 | 192 |
| » seniors | 1 | 216 |
| » signs of doom | 1 | 216 |
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| » signs of what's to come | 94 | 123 |
| » small business | 11 | 206 |
| » syndication & RSS | 17 | 200 |
| » technical innovation | 27 | 190 |
| » telecom | 7 | 210 |
| » text ads | 24 | 193 |
| » tools & software | 80 | 137 |
| » top stories | 24 | 193 |
| » user experience | 79 | 138 |
| » viral marketing & social media | 22 | 195 |
| » weblog marketing | 14 | 203 |
| » women | 3 | 214 |
| » worst practices | 4 | 213 |
| » Youth | 27 | 190 |
DOOH Signs Get Smarter under Intel, Microsoft
Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
[...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Royalty-Sharing Deal Tosses Lifeboat to Internet Radio
SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports [...]
Posted: Thursday, July 9th 2009
Zmags Makes PDF Pitches Socially Shareable
Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material.
Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter, [...]
Posted: Wednesday, July 8th 2009
Fresh Facebook Focuses on Conversation, Content Sharing
Yesterday Facebook began rolling out updates to userpages. The revamp notably sports a different interface, enhanced filtering and real-time updating -- which some speculate will put it in direct competition with real-time stream-of-thought aggregator Twitter.
The new design also emphasizes the ability to share media and links with friends -- a position Facebook is uniquely positioned to leverage. On some websites whose content [...]
Posted: Thursday, March 12th 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Google's Favicon Gets Some Color Back
Google has changed its favicon -- the small company symbol that appears on the left-hand side of the Google.com destination address -- for the second time in eight months.
In an ongoing rebranding exercise, the favicon was last changed in May 2008 -- from a capital G bordered by blue, red and green sides, to a blue lower-case G without borders (image courtesy of Blogoscoped):
[...]
Posted: Wednesday, January 21st 2009
3rd-Party Web Browsers: Now Available in App Store
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports.
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc [...]
Posted: Wednesday, January 14th 2009
AdMob Tracks iPhone App Downloads, Ad Conversions
Mobile ad firm AdMob launched Download Tracking for iPhone Apps, a means for marketers to monitor App Store conversion rates.
Apple's App Store enables third-party developers to build, then sell, games and mobile services to iPhone and iPod touch users. By early December, the store surpassed three hundred million downloads. It went live in July.
AdMob's [...]
Posted: Wednesday, January 7th 2009
Social Features Beef Up Bebo -- and AOL -- Value Add
This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends."
Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up.
Capabilities from Socia [...]
Posted: Wednesday, December 10th 2008
Magazine Archives Join Google Book Search
A handful of magazine labels, including New York, Popular Mechanics, Jet, Cowboy, and Ebony, partnered with Google to avail their archives to users online, the search giant reports.
As an example of how magazine content will enrich search, users are invited to run a search for [hank aaron pursuing babe [...]
Posted: Wednesday, December 10th 2008
AdWords Adds iPhone, G1 Android Support
Google AdWords clients now have the option to avail text and image ads to iPhone, T-Mobile G1 Android phones, and other handhelds with HTML-ready internet browsers.
The ads will appear alongside mobile search results. Advertisers may build mobile-specific campaigns and retrieve separate performance reporting from their AdWords dashboards, [...]
Posted: Tuesday, December 9th 2008
'Times Extra' Ports Third Party Content to NYT Homepage
Last week The New York Times launched Times Extra in beta.
The latter aggregates news headlines from other publications -- including blogs -- and attaches them to relevant articles on The New York Times homepage.
"The days when content sites were afraid to link to other sites are over," proclaimed CTO-digital operations Marc Frons, referring to old content publisher fears that linking to third-party sites would contribute to "leakage" -- when users on a given site leave after clicking on a [...]
Posted: Monday, December 8th 2008
Search Box Enriches Embedded YouTube Videos
One week after changing the default format of video-viewing to widescreen (the better for HD material), YouTube now hosts a search bar in videos embedded to other sites.
The search bar enables users to run video searches on YouTube without leaving the site that embedded the video in the first place. Sample the feature in this video in which Wile E. Coyote finally catches Road Runner:
[...]
Posted: Friday, December 5th 2008
LinkedIn Debuts Search Suggestions, Customized Queries
The 31 million business professionals registered on LinkedIn now have access to upgraded search features.
New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t [...]
Posted: Friday, November 28th 2008
Lego -- Yes, the Toy Company -- Goes into Gaming
Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games.
Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US, [...]
Posted: Thursday, November 13th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
BzzAgent, Attensity to Wed WOM to Wallets
Word of mouth media network BzzAgent has partnered with Attensity, a text analytics software provider. The pair aspires to provide marketers with "unrivaled insights" into consumer brand conversations.
BzzAgent provides clients with a legion of volunteer consumers that provide detailed feedback on brands and products. They also "evangelize" brands to friends and family, then report the results.
Attensity helps analyze unstructured data, such as online [...]
Posted: Wednesday, August 13th 2008
CBS Radio: Video Saves the Radio Star
CBS Radio launched a video platform that enables its 140 radio stations to create personalized branded video players for station content, reports MediaBuyerPlanner.
Content can include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers will be able to sign on for in-video advertising or even branded players, [...]
Posted: Monday, July 28th 2008