Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 275 | 347 |
| » ad pricing | 32 | 590 |
| » ad selling | 192 | 430 |
| » ad targeting | 182 | 440 |
| » ad technologies & vendors | 190 | 432 |
| » advertainment | 29 | 593 |
| » affiliate marketing | 5 | 617 |
| » agencies & ad departments | 59 | 563 |
| » alternative marketing | 94 | 528 |
| » Asia/Pacific | 16 | 606 |
| » automotive | 12 | 610 |
| » b2b | 13 | 609 |
| » best practices | 75 | 547 |
| » Beyond Marketing | 2 | 620 |
| » Big Picture | 1 | 621 |
| » biz buzz | 199 | 423 |
| » branding | 63 | 559 |
| » broadband | 95 | 527 |
| » campaigns & creatives of note | 32 | 590 |
| » case studies | 5 | 617 |
| » co-op marketing & partnerships | 62 | 560 |
| » computers & tech | 108 | 514 |
| » consumer packaged goods | 19 | 603 |
| » CRM | 1 | 621 |
| » cross media | 82 | 540 |
| » deep coverage | 1 | 621 |
| » demographics | 44 | 578 |
| » direct marketing | 44 | 578 |
| » domain names | 22 | 600 |
| » don't believe the hype | 4 | 618 |
| » e-commerce | 98 | 524 |
| » email marketing | 18 | 604 |
| » entertainment | 131 | 491 |
| » Europe | 27 | 595 |
| » events | 7 | 615 |
| » finance | 7 | 615 |
| » global | 8 | 614 |
| » healthcare | 6 | 616 |
| » I-PR & business communications | 5 | 617 |
| » instant messaging marketing | 10 | 612 |
| » interviews | 2 | 620 |
| » intrusive formats | 11 | 611 |
| » Latin America | 2 | 620 |
| » legal, government & regulation | 47 | 575 |
| » loyalty & retention | 37 | 585 |
| » major account moves | 5 | 617 |
| » major brands | 137 | 485 |
| » major players news | 336 | 286 |
| » measurement & analytics | 57 | 565 |
| » media convergence | 104 | 518 |
| » mobile marketing | 86 | 536 |
| » multi-channel marketing | 21 | 601 |
| » online ad market | 149 | 473 |
| » pearls of wisdom | 9 | 613 |
| » people | 27 | 595 |
| » personalization | 44 | 578 |
| » political parties & organizations | 10 | 612 |
| » privacy | 16 | 606 |
| » promotions | 9 | 613 |
| » publishing | 157 | 465 |
| » real estate | 8 | 614 |
| » research & stats | 52 | 570 |
| » rich media | 81 | 541 |
| » search engine marketing | 107 | 515 |
| » Segmentation & Markets | 2 | 620 |
| » seniors | 3 | 619 |
| » signs of doom | 10 | 612 |
| » signs of recovery | 7 | 615 |
| » small business | 11 | 611 |
| » spam & anti-spam | 7 | 615 |
| » Spanish-speaking | 2 | 620 |
| » syndication & RSS | 31 | 591 |
| » technical innovation | 121 | 501 |
| » telecom | 27 | 595 |
| » text ads | 49 | 573 |
| » tools & software | 241 | 381 |
| » top stories | 81 | 541 |
| » travel | 6 | 616 |
| » user experience | 195 | 427 |
| » viral marketing & social media | 33 | 589 |
| » weblog marketing | 27 | 595 |
| » women | 11 | 611 |
| » worst practices | 6 | 616 |
| » Youth | 32 | 590 |
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Top News: CES Highlights | Medialets platform | Fragmented Android
CES Highlights:
The Next Big Thing: Android in the home, and in the fridge.
Razer's 'Project Fiona' gaming tablet concept is awesome.
Hope to see the next iPad at CES? You [...]
Posted: Wednesday, January 11th 2012
Experts, Public Split on Web 3.0
Technology experts and the general public are both split on the likelihood of the semantic web, or 'web 3.0,' becoming a reality by 2020, according to a study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The semantic web is an internet concept that would allow software agents to carry out sophisticated tasks for users, making meaningful connection [...]
Posted: Friday, May 14th 2010
DOOH Signs Get Smarter under Intel, Microsoft
Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
[...]
Posted: Tuesday, January 12th 2010
Newly Funded VigLink Promises Boost for Affiliates
VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr [...]
Posted: Tuesday, January 12th 2010
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Linked Landing Pages Deliver Bigger Benefits
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.
However, the survey also shows that a majority of marketers still do not take the basic st [...]
Posted: Tuesday, December 1st 2009
Tech Meets Turkey-Day: Searches Yield Better Insights
During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time.
Thanksgiving season in the US, however, is a clear exception.
During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Tweetlevel Measures Relevance, Not Followers
PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site.
Importance and TrustÂ
Tweetlevel does take into account how many people are [...]
Posted: Friday, November 13th 2009
Industry Buzz & Snippets: 11/13/09
Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google [...]
Posted: Friday, November 13th 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
Android Ads Get Boost from Admob Deal
Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform.
While Google itself points out that mobile ads currently make u [...]
Posted: Tuesday, November 10th 2009
Digital Kids' Books Show Robust Growth
Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been many others, most recently by Barnes & Noble.
As these initiatives stack up, marketers are revving their own online strategies to harness the demand.
Some of these digital-book i [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 11/06/09
Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius [...]
Posted: Friday, November 6th 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Publicis Banks on Digital to Drive Growth
Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010.
The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner [...]
Posted: Wednesday, October 28th 2009