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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 7 | 116 |
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008
Microsoft Ups Business Search Efforts
Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting.
Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort.
He [...]
Posted: Thursday, August 21st 2008
ListManager 10 Takes Aim for Better Email Deliverability
Lyris has introduced ListManager 10, an email marketing engine that promises "unrivaled email deliverability."
A recent Harris Interactive survey found that while 58 percent of consumers consider email a good means of maintaining contact with companies, only 77 percent of invited email [...]
Posted: Tuesday, August 12th 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Shoppers Primed for a New World of Shopping Experiences
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
[...]
Posted: Monday, May 19th 2008
Text-Based Discounts May Spark Impulse Buys for Fashion Mag Advertisers
Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.
ShopText enables readers to text product keywords to a number in exchange for coupons or samples.
Hearst has been using the system in select titles since 2006. ShopText keywords were particularly powerful among CosmoGIRL readers.
The technology is a baby step closer to text-based mobile shopping.
Amazon debuted a [...]
Posted: Wednesday, April 30th 2008
Top US Markets Identified for Mobile Voice, Data Services
US mobile subscribers in West Palm Beach, FL enjoy the best voice network service in the country. And St. Louis, MO has the fastest 3G data networks, according to Nielsen Mobile finding released at CTIA WIRELESS 2008 in Las Vegas, MarketingCharts reports.
Numerous variables, such as topography, zoning, carrier investment, and subscriber gr [...]
Posted: Monday, April 7th 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
To Adopt Mobile P2P Payments, Consumers Want Speed and Security
Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts [...]
Posted: Friday, March 28th 2008
Manufacturers Partner with Kroger for Mobile Coupons
Five of the largest consumer-packaged goods companies are partnering with supermarket chain Kroger to test coupon delivery on mobile devices, reports Advertising Age.
Kroger teamed with Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark to try recapturing consumers that no longer clip coupons out of newspapers.
Users must download an application called Cellfire to their devices. The app reflects deals on of [...]
Posted: Monday, March 10th 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008
JangoMail Whitelisted by Habeas
Email marketing services company JangoMail has been audited and certified by Habeas Inc., an email reputation services firm.
The certification adds JangoMail to the Habeas SafeList, a whitelisting service focused on deliverability.
JangoMail clients can submit IP addresses for placement on the safelist and are eligible for Habeas recommenda [...]
Posted: Tuesday, February 5th 2008
Microsoft Goes Shopping with Grocery Cart Ads via Digital Displays
Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press.
Beginning in the second half of 2008, Microsoft and MediaCart will roll out the test phase, targeting shoppers with ShopRite loyalty cards. Cardholders will be able to visit a website and p [...]
Posted: Monday, January 14th 2008
Amazon Scores Coup with DRM-free Sony MP3 Catalog
Sony BMG has announced that songs from its library will be available as DRM-free MP3s through Amazon.com, reports Variety.
Sony becomes the fourth of the four major record labels to join Amazon's MP3 store. Tracks from the label will be offered without rights-management encoding, making them playable on just about any portable music player.
Sony just [...]
Posted: Friday, January 11th 2008
For Email Marketers, MailChimp Lobs Intelligence API Out of Cage
MailChimp has announced the release of the "intelligence API" that enables email marketers to sync campaign data to their customer database.
Along with customer data syncing, the API also:
"Scrubs" lists, by withdrawing unsubscribe requests and bounced emails
Links campaign stats to the database, enabling better targeting
Sends campaigns based on purchase/signup date segments
The API, available in XML-RPC, PHP and JSON, will ideall [...]
Posted: Wednesday, December 12th 2007
Land Rover, AdMob Connect with Big Spenders on iPhone
For high net worth customers, Land Rover partnered with AdMob.
Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself.
Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter [...]
Posted: Tuesday, December 4th 2007
Sponsors Flock to Fashion Social Network
A new social network for the fashion industry is drawing both industry professionals and advertisers seeking to reach the few able to gain access, reports The Wall Street Journal.
ModelsHotel.com is the work of Jesper Lannung, a former banker.
The destination was built as a safe haven exclusively [...]
Posted: Monday, September 10th 2007
Major Players Tackle Ebooks with Renewed Vigor
The New York Times reports that Amazon, Google, and Sony are again focusing on digitizing the age-old book, a US$ 35 billion a year business.
Amazon is preparing to launch its own digital reader. Called the Kindle and priced between US$ 400 and US$ 500, the reader connects wirelessly to a new ebook section on the Amazon site.
[...]
Posted: Friday, September 7th 2007