Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 126 | 149 |
| » ad pricing | 43 | 232 |
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| » ad targeting | 100 | 175 |
| » ad technologies & vendors | 99 | 176 |
| » advertainment | 4 | 271 |
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| » alternative marketing | 24 | 251 |
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| » b2b | 11 | 264 |
| » best practices | 18 | 257 |
| » biz buzz | 53 | 222 |
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| » broadband | 17 | 258 |
| » campaigns & creatives of note | 8 | 267 |
| » case studies | 1 | 274 |
| » co-op marketing & partnerships | 3 | 272 |
| » computers & tech | 23 | 252 |
| » consumer packaged goods | 2 | 273 |
| » cross media | 7 | 268 |
| » deep coverage | 1 | 274 |
| » demographics | 12 | 263 |
| » direct marketing | 27 | 248 |
| » don't believe the hype | 2 | 273 |
| » e-commerce | 33 | 242 |
| » email marketing | 29 | 246 |
| » entertainment | 13 | 262 |
| » Europe | 3 | 272 |
| » events | 2 | 273 |
| » finance | 2 | 273 |
| » global | 5 | 270 |
| » healthcare | 3 | 272 |
| » I-PR & business communications | 1 | 274 |
| » instant messaging marketing | 3 | 272 |
| » interviews | 1 | 274 |
| » intrusive formats | 8 | 267 |
| » Latin America | 1 | 274 |
| » legal, government & regulation | 16 | 259 |
| » major brands | 11 | 264 |
| » major players news | 204 | 71 |
| » measurement & analytics | 42 | 233 |
| » media convergence | 22 | 253 |
| » mobile marketing | 11 | 264 |
| » multi-channel marketing | 6 | 269 |
| » nonsense & parodies | 1 | 274 |
| » online ad market | 46 | 229 |
| » pearls of wisdom | 2 | 273 |
| » people | 4 | 271 |
| » personalization | 25 | 250 |
| » political parties & organizations | 7 | 268 |
| » privacy | 18 | 257 |
| » promotions | 4 | 271 |
| » publishing | 124 | 151 |
| » research & stats | 17 | 258 |
| » rich media | 29 | 246 |
| » search engine marketing | 134 | 141 |
| » signs of doom | 3 | 272 |
| » signs of recovery | 4 | 271 |
| » signs of what's to come | 81 | 194 |
| » small business | 8 | 267 |
| » spam & anti-spam | 12 | 263 |
| » syndication & RSS | 26 | 249 |
| » technical innovation | 86 | 189 |
| » telecom | 9 | 266 |
| » text ads | 70 | 205 |
| » tools & software | 115 | 160 |
| » travel | 3 | 272 |
| » user experience | 33 | 242 |
| » viral marketing & social media | 2 | 273 |
| » weblog marketing | 24 | 251 |
| » women | 2 | 273 |
| » worst practices | 4 | 271 |
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Leaked Documents Confirm MySpace News Coming
The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes.
The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the [...]
Posted: Wednesday, March 14th 2007
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
Media Matchmaker Hooks up Buyers, Potential Partners
In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa [...]
Posted: Tuesday, January 17th 2006
Google Launches Mobile Personalized Homepage
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Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
PodZinger Launches Audio Search, PPC Ad Biz Model
PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
CNN, Time Merge Biz Sites, Rely on Online Advertising
Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning [...]
Posted: Tuesday, January 10th 2006
Circ Auditor Gives Nod to Standalone Digital Pubs
Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital [...]
Posted: Tuesday, January 10th 2006
'Yahoo Go': Mobile, TV, PC Services without a Browser
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Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
9rules Blogs Prepare to Launch Ad Network
Blog network 9rules has organized its more than 120 member sites into some 30 categories - dubbed 9rules Communities - in preparation for the launch of an upcoming blog ad network, reports ClickZ. Some sites are independent blogs that have enjoyed success prior to joining. Some are business-to-business blogs, such as Om Malik's GigaOm [...]
Posted: Friday, January 6th 2006
Nielsen Introduces DVR Ratings
Taking into account the impact of digital video recorders (DVRs) on the value of commercials, Nielsen Media Research will begin to issue two new sets of program data in addition to the existing ratings for real-time (or "live") viewing, reports AdWeek. Starting Dec. 28, Nielsen will also issue same-day program playbacks, and on Jan. 17 it will issue seven-day program playback ratings. It says on 90 perc [...]
Posted: Thursday, December 22nd 2005
AOL Deal to Bring Graphic Changes to Google Ads
Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to [...]
Posted: Tuesday, December 20th 2005
Klipmart Launches In-Stream Offering for Agencies
Online video services provider Klipmart is rolling out an in-stream video ad offering called Universal In Stream, which is intended for agencies and consolidates media placement and reporting, writes ClickZ. "We're reducing the time to market for what right now is a really complicated process," Chris Young, Klipmart's CEO [...]
Posted: Tuesday, December 20th 2005
Yahoo to Measure Online and Offline Ad Effectiveness
Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET. Yahoo has partnered with Marketing Man [...]
Posted: Monday, December 19th 2005
Yahoo Search Shortens Text Ads
Yahoo Search Marketing is shortening its text ads from 190 characters to a 70-character block, bringing its standards closer to Google's two lines of 35 characters each, reports ClickZ. In a letter to advertisers, Yahoo wrote that as a result of the change "advertisers can generally expect to see an increase in clicks, while maintaining their conversion rates." Advertisers have a January 18 deadline for rewriting their ads; after that [...]
Posted: Monday, December 19th 2005
Gmail Access Now Available via Mobile Phones
Through Gmail Mobile, Google is now offering Gmail on cell phones, [...]
Posted: Friday, December 16th 2005
Media Shops Help Design Channel-Planning Tool
Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost ( [...]
Posted: Thursday, December 15th 2005
Amazon Offers Alexa Search Index to Everyone
In a move sure to shake up the world of search, Amazon-owned search company Alexa is offering its vast index of about 5 billion documents to anyone who wants it, and anyone can use Alexa's servers and processing power to mine that index writes John Battelle, citing a couple of possibilities among many: creating a vertical search engine, o [...]
Posted: Tuesday, December 13th 2005