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New App Pricing Models May Emerge Under 4G

The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days. The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu  [...]
Posted: Wednesday, March 21st 2012

Industry Buzz & Snippets: 10/29/09

Media Strategies: CBS digital guru to leave and start own shop How Twitter search will help Google, Microsoft Bing. Yahoo CEO says 6% operating margin 'unacceptable  [...]
Posted: Thursday, October 29th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

MFST Shells Out Bucks for Bing Ad Campaign

Microsoft is planning the launch of an ad campaign consisting of print, radio, online and TV ads to promote its new search engine. The engine is code-named Kumo, but its formal moniker will likely be Bing. The campaign is led by ad firm   [...]
Posted: Tuesday, May 26th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

Google's Favicon Gets Some Color Back

Google has changed its favicon -- the small company symbol that appears on the left-hand side of the Google.com destination address -- for the second time in eight months. In an ongoing rebranding exercise, the favicon was last changed in May 2008 -- from a capital G bordered by blue, red and green sides, to a blue lower-case G without borders (image courtesy of Blogoscoped):   [...]
Posted: Wednesday, January 21st 2009

Social Features Beef Up Bebo -- and AOL -- Value Add

This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends." Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up. Capabilities from Socia  [...]
Posted: Wednesday, December 10th 2008

'Times Extra' Ports Third Party Content to NYT Homepage

Last week The New York Times launched Times Extra in beta. The latter aggregates news headlines from other publications -- including blogs -- and attaches them to relevant articles on The New York Times homepage. "The days when content sites were afraid to link to other sites are over," proclaimed CTO-digital operations Marc Frons, referring to old content publisher fears that linking to third-party sites would contribute to "leakage" -- when users on a given site leave after clicking on a  [...]
Posted: Monday, December 8th 2008

Search Box Enriches Embedded YouTube Videos

One week after changing the default format of video-viewing to widescreen (the better for HD material), YouTube now hosts a search bar in videos embedded to other sites. The search bar enables users to run video searches on YouTube without leaving the site that embedded the video in the first place. Sample the feature in this video in which Wile E. Coyote finally catches Road Runner:   [...]
Posted: Friday, December 5th 2008

Display Ad Builder: Now with Live Editing, Size Previews

Google has released updates to AdWords Display Ad Builder, which went live in October. Preview mode lets users see how various customizations affect the final size of an ad. Sizes can now be viewed without the client having to complete the ad creation process. Image picker enables users to select previously-uploaded images for new ads. Real-tim  [...]
Posted: Monday, November 24th 2008

Introducing the Microsoft Store: Online Bastion of MSFT Merch

Microsoft -- one of the biggest and longest-standing hardware, software and online enterprises in the world -- has finally launched an online Microsoft Store. The Store was previously available to residents in the United Kingdom, Germany and Korea. Moving forward, US-based users may purchase games, software like Office 2007 or new Zunes for shipping or download (in the case of games or software), among other items. Users concerned about do  [...]
Posted: Friday, November 14th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

eBay Courts Green Users with Granola-Themed Marketplace

eBay's had a rough year. It suffered through an embarrassingly public lawsuit with craigslist, a boycott by angry Power Sellers, accusations of auctioning counterfeit goods, and the quie  [...]
Posted: Wednesday, September 3rd 2008

BzzAgent, Attensity to Wed WOM to Wallets

Word of mouth media network BzzAgent has partnered with Attensity, a text analytics software provider. The pair aspires to provide marketers with "unrivaled insights" into consumer brand conversations. BzzAgent provides clients with a legion of volunteer consumers that provide detailed feedback on brands and products. They also "evangelize" brands to friends and family, then report the results. Attensity helps analyze unstructured data, such as online  [...]
Posted: Wednesday, August 13th 2008

Scene7 4.0: Rich Media Optimized for Wee Budgets

Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month. Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's. Updates include an improved interface based on Adobe Flex, tutorial resources, and a library of rich media templates. Scene7 4.0 also supports assets created on Adobe Flash CS3 Pro, Photoshop CS3, InDesi  [...]
Posted: Tuesday, August 5th 2008

Nickelodeon 'Classics' Join iTunes, Online Streaming

Nostalgic Gen Y'ers can now download a slice of childhood and watch it on their iPods, widescreen TVs (via Apple TV) or on their desktops. Nickelodeon introduced a catalog of its classic shows on iTunes, including Rugrats, Hey Dude, and Clarissa Explains It All. Teens and young parents had been clamoring for "the shows that defined their childhood," said Steve Yo  [...]
Posted: Wednesday, July 30th 2008

CBS Radio: Video Saves the Radio Star

CBS Radio launched a video platform that enables its 140 radio stations to create personalized branded video players for station content, reports MediaBuyerPlanner. Content can include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers will be able to sign on for in-video advertising or even branded players,  [...]
Posted: Monday, July 28th 2008

Ad-Supported Widgets Go Live for BlackBerry

Mobile widget firm Zumobi launched a widget app for BlackBerry units. It is fully ad-supported. To promote the new BlackBerry functionality, industry weblog BlackBerry Cool will launch a proprietary widget. (On the Zumobi site, "widgets" are called "Tiles.") "With Zumobi available now on BlackBerry devices, we will be able to reach our audience directly with news that is important to them while they are on the go  [...]
Posted: Thursday, July 17th 2008

Xbox 360 Streams Movies, Courtesy of Netflix

Xbox 360 owners can now play movies on-demand through their consoles -- part of a long-anticipated deal between Microsoft and Netflix, MediaBuyerPlanner reports. Netflix’s Watch Instantly streaming-movie service enables TVs connected to the Xbox 360 console to play movies without additional software or hardwa  [...]
Posted: Wednesday, July 16th 2008