Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 8 | 10 |
| » ad pricing | 3 | 15 |
| » ad selling | 5 | 13 |
| » ad targeting | 4 | 14 |
| » ad technologies & vendors | 6 | 12 |
| » advertainment | 2 | 16 |
| » alternative marketing | 5 | 13 |
| » automotive | 1 | 17 |
| » b2b | 2 | 16 |
| » best practices | 1 | 17 |
| » biz buzz | 7 | 11 |
| » campaigns & creatives of note | 1 | 17 |
| » co-op marketing & partnerships | 4 | 14 |
| » computers & tech | 2 | 16 |
| » demographics | 2 | 16 |
| » direct marketing | 4 | 14 |
| » domain names | 1 | 17 |
| » e-commerce | 7 | 11 |
| » intrusive formats | 1 | 17 |
| » Latin America | 1 | 17 |
| » loyalty & retention | 3 | 15 |
| » major brands | 4 | 14 |
| » major players news | 5 | 13 |
| » minorities | 1 | 17 |
| » multi-channel marketing | 2 | 16 |
| » online ad market | 4 | 14 |
| » people | 1 | 17 |
| » personalization | 1 | 17 |
| » promotions | 1 | 17 |
| » publishing | 4 | 14 |
| » rich media | 1 | 17 |
| » search engine marketing | 4 | 14 |
| » signs of recovery | 1 | 17 |
| » signs of what's to come | 5 | 13 |
| » small business | 2 | 16 |
| » technical innovation | 2 | 16 |
| » text ads | 4 | 14 |
| » tools & software | 6 | 12 |
| » top stories | 3 | 15 |
| » user experience | 3 | 15 |
| » viral marketing & social media | 1 | 17 |
| » weblog marketing | 2 | 16 |
- Showing 1 - 18 of 18
Newly Funded VigLink Promises Boost for Affiliates
VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr [...]
Posted: Tuesday, January 12th 2010
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Demandbase Raises $8M, Launches Streaming Lead-Gen App
Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated.
Demandbase will use the funding to expand its offerings, which seek to carve a contemporary niche for lead generation practices. Two new services will also be announced today:
Demandbase Stream, a downloadable web app that enables marketers t [...]
Posted: Monday, August 25th 2008
eBay Woos Power Sellers, Punishes the Baddies
EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth.
Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters.
In the US, the change will come February 20 for both auction and fixed-price ite [...]
Posted: Wednesday, January 30th 2008
KickApps Opens Back-End, Adopts OpenSocial and Facebook
KickApps, a provider of social tools for websites, is opening its back-end to developers and adopting Facebook and OpenSocial standards.
In effect, any app that works on Facebook or on Google's OpenSocial platform will also work on a KickApps-enabled website, and vice-versa.
The news followed the release of the KickApps API Developer Kit, which allows customers to build their own apps, necessitating collaboration with the Kic [...]
Posted: Friday, January 18th 2008
Evo Connects Green Businesses with Jaded Buyers
Kermit is right. It's not easy being green.
For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.
The site's business model depends primarily on affil [...]
Posted: Thursday, December 6th 2007
New AdWords Tool Consolidates Multiple Campaign Budgets
Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.
AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement.
The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS.
Child account shells [...]
Posted: Friday, November 2nd 2007
Cars.com, Hispanic Portal Terra Enter Major Deal
Cars.com has developed a relationship with Hispanic Web portal Terra to offer its 2 million new and used car listings on Terra's automotive channel, [...]
Posted: Wednesday, May 30th 2007
Visual Search Engine Like.com Launched
Visual computing firm Riya on Wednesday launched Like.com, a visual search engine that allows consumers to search for products by appearance rather than just text, via a collection of celebrity fashion photos.
Riya's "Likeness Search" makes it easier to find hard-to-describe items online, the company said. When a user clicks on a photo of an item, Like.com will compare that item's shape, color and texture to millions o [...]
Posted: Wednesday, November 8th 2006
Google Testing Cost-per-Action Ads
Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News, citing an initial report in the SeekingAlpha blog by David Jackson. "You get paid whenever a site visitor clicks on the ad on your [...]
Posted: Thursday, June 22nd 2006
eBay Launches Instant-Purchase Service
eBay on Monday said it is launching its instant-purchasing service - eBay Express - intended to attract traditional e-commerce shoppers who want to buy immediately rather than bid on online auctions, reports Reuters.
The site went public over the weekend and features 10 million items for sale from the existing base of eBay sellers. The U.S. ver [...]
Posted: Tuesday, April 25th 2006
Google's Cleansing of Affiliate Arbitragers Gains Praise, Wariness
After cleansing itself from often redundant and sometimes misleading text ads put up by affiliate arbitragers - those companies making a small margin between the cost of a click and the reward gained from sending a customer to a real e-commerce site - Google is receiving both praise and concern from affiliate marketers, according to ClickZ. " [...]
Posted: Monday, January 10th 2005
Reports: Google to Ban Affiliate Arbitrage
Revenews' Wayne Porter points to increasing chatter and expectations of an impending Google ban on affiliate arbitrage - the practice of companies diverting brand traffic to their sites in order to serve it back to the brand as an affiliate customer. The practice is extremely popular both through keyword buys and through search engine optimization techniques. For users, it decreases the perceived relevance of search results, [...]
Posted: Wednesday, December 8th 2004
EPC, New Buying Method, Blends Views & Clicks
Gary Stein Blog: Cheers, CJ!
Gary Stein attended Commission Junction's affiliate conference, reporting that the big new development appears to be a new form of publisher compensation: earnings per click, or EPC. The measure provides for a low CPM floor, over which publishers are bonused for clicks. Interestingly, this measure may prove in other contexts to be the fairest for other publishers, as cost-per-perfor [...]
Posted: Thursday, September 23rd 2004
Advertising.com Bows Affiliate Network
Advertising.com launched its own affiliate network today, offering a menu of affiliate offers to web publishers. The platform includes performance analys [...]
Posted: Wednesday, July 21st 2004
AOL Launches $30 Million College Savings Campaign
MediaPost: AOL and Upromise Bow Multimillion Dollar College Savings Campaign
America Online announced a $30 million online and offline college savings campaign. In conjunction with Upromise, AOL will promote increased college contribution earnings and partner rebates. Already 4.5 million families have signed up. The campaign, which hopes to increase that number, will include Flash and Viewpoin [...]
Posted: Monday, May 3rd 2004
Blogstakes Raises the Stakes for Blog-Marketing Convergence
Blogstakes
Blogstakes aims to merge the weblog phenomenon with viral marketing. The basic premise is that Blogstakes gives stuff away in sweepstakes, and bloggers are incentivized to link to the contests because Blogstakes will award the same prize to both the randomly drawn winner and the referring blog. The web copy optimistically promises, "So if the prize is a truck, then the winning entry gets a truck, and the blog that sent them gets a truck too." [...]
Posted: Tuesday, August 19th 2003
Gizmodo Commerce Blog: Zero to 6,000 in 3 Months
BlogAds: Mondo Gizmodo
Blogtrepreneur Henry Copeland reports on the growing success of blogtrepreneur Nick Denton's Gizmodo project. Nick, founder of Moreover (headline syndication), made a chunk of change accidentally during the boom off of FirstTuesday (international tech networking), and he's used some of [...]
Posted: Wednesday, November 20th 2002
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