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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » weblog marketing | 5 | 109 |
| » women | 3 | 111 |
| » worst practices | 1 | 113 |
| » Youth | 9 | 105 |
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Experts, Public Split on Web 3.0
Technology experts and the general public are both split on the likelihood of the semantic web, or 'web 3.0,' becoming a reality by 2020, according to a study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The semantic web is an internet concept that would allow software agents to carry out sophisticated tasks for users, making meaningful connection [...]
Posted: Friday, May 14th 2010
Retailers Invest in Search Tech
In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Tech Meets Turkey-Day: Searches Yield Better Insights
During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time.
Thanksgiving season in the US, however, is a clear exception.
During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009
Online Shoppers Still Want Warm Body
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts.
At the same time, the move to online also means that consumers are warming to the [...]
Posted: Monday, October 19th 2009
Millennial Media Releases Mobile Ad Scorecard
Millennial Media has created a Scorecard for Mobile Advertising Reach and Targeting (SMART), a snapshot of monthly mobile advertising campaign data.
After registering for the scorecard, brand advertisers are privy to key metrics observed through the mobile ad network’s campaign and network traffic, such as targeting and handset information. As the scorecard is advertiser-focused rather than publisher-focused, it [...]
Posted: Friday, April 17th 2009
1/10 Young Adults Watches Online TV Each Week
Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.
[...]
Posted: Thursday, December 4th 2008
Most Mobile Users Carry Phone 'At All Times'
Nearly 60% of mobile-phone users say carry their cell phone with them "at all times" -- including inside their home -- and a growing number say their device plays an important role in many day-to-day aspects of their lives, according to a study by Knowledge Networks, MarketingCharts [...]
Posted: Tuesday, December 2nd 2008
Consumers Slow to Adopt High-End Mobile Features
Despite rapidly increasing use of and demand for more sophisticated, feature-filled mobile devices in the US, the higher-end capabilities they afford - such as email, internet access, video and games - remain vastly underused by consumers, according to a survey from Accenture, MarketingCharts [...]
Posted: Wednesday, October 29th 2008
Videogamers More Influential Consumers than Non-Gamers
Americans who play video games are more likely than non-gamers to influence their friends’ attitudes about pop culture and new technology purchases and are more social than commonly thought, according to a study from IGN Entertainment and Ipsos Media CT, MarketingCharts [...]
Posted: Tuesday, October 28th 2008
Acne, ADHD Sufferers Watch the Most 'Net TV
Less than half of US consumers watch TV live, and people who have acne and attention deficit hyperactivity disorder (ADHD) are more likely than those with other medical conditions to watch streaming or downloaded TV programs online, according to the Cybercitizen Health v8.0 consumer study from Manhattan Research, MarketingCharts [...]
Posted: Wednesday, October 22nd 2008
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008
Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment
Facebook's new version of Lexicon sports features that let its user base play with aggregated data from.
Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity.
In a nod to [...]
Posted: Monday, September 22nd 2008
E-Commerce Tech Spend to Rise, But Not as High as Last Year
Though 72 percent of internet retailers plan to purchase e-commerce applications or services this year, they'll be spending less than they expected to spend last year, according to Internet Retailer's latest survey on e-commerce technology spending intentions (via Retailer Daily).
A whoppi [...]
Posted: Friday, August 29th 2008
Mindset Media Brings Personality Profiling to Nielsen
Nielsen is boosting the effectiveness of its Homescan Consumer Panel by adding Mindset Media's consumer personality profile mapping functionality, MediaBuyerPlanner writes.
Nielsen says (via Brandweek) the deal with Mindset Media, which identifies over 2 [...]
Posted: Tuesday, July 29th 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Industry Buzz & Snippets: 7/8/08
Ad Networks and Analytics:
Social advertising intelligence firm Xtract raised 7.5 million euros, the equivalent of $11.74 million dollars, in a series B round of funding. Its clients include Nokia, T-Mobile, BLYK and Vodafone.
Agencies and Execs:
AOL poached Kate Burns, the managing director of Google UK. Burns is no [...]
Posted: Tuesday, July 8th 2008
'Trends for Websites' Makes a Popularity Contest of Site Traffic
Google has launched Trends for Websites, a Google Trends spin-off that builds comparative charts of website traffic.
The original Google Trends enables users to compare the popularity of certain keywords in Google's search engine. For an example, see Desperate Housewives vers [...]
Posted: Monday, June 23rd 2008