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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Google Site Search Indexes On-Demand

Publishers making changes to their site content have the option of manually updating the site index, thus making new content immediately accessible via Site Search, following an update from Google. Site owners must visit the configuration screen for their Site Search and hit the "Index Now" button, and a fresh crawl will be done of the entire site. Data is then made available in re  [...]
Posted: Friday, November 14th 2008

Marchex Consolidates Ad Sales for Local Buying Ease

Local online ad shop Marchex hopes to ease the ad buying process by consolidating operations under one umbrella, reports ClickZ. "Adhere," the unified sales unit, combines Marchex's 100,000 proprietary sites and 200 partner sites. Adhere will be promoted to national brands interested in running geo-targeted campaigns.  [...]
Posted: Monday, June 9th 2008

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers. Each local Fox TV station site will fea  [...]
Posted: Tuesday, May 6th 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

Boston.com Taps Google, Shafts Axciom, for Search

The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ. Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search  [...]
Posted: Tuesday, April 1st 2008

Jivox Rolls Out New Video Ad Creation, Targeting Tool

A new company named Jivox has introduced an online tool for small businesses to create and target web video ads. The Jivox AdSlate platform guides companies through the process of creating an online video spot. Advertisers can upload creative or select from an available catalog of assets to insert in templates. Then they can customize the contact information. Ad delivery can be customized along demographic lines and with a set timeframe and budget. The ads are inserted in videos on the sit  [...]
Posted: Monday, March 10th 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008

AOL Pacts With Citysearch for Content, Ads

AOL and Citysearch have announced an agreement to bring more reach to each other's content and advertising, reports MediaPost. On paper, deal envisions reciprocal seeding of content and ads across the companies' properties. But it primarily appears to involve AOL redistributing Citysearch's material. User reviews, photos, videos and other content from Citysearch's online channels  [...]
Posted: Thursday, February 14th 2008

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]
Posted: Wednesday, January 30th 2008

TurnHere to Produce Local Video for YellowPages

TurnHere will produce video profiles for small businesses on YellowPages.com. The videos will appear alongside that business's listing. TurnHere has a similar relationship with SuperPages.com. The video firm works directly with producers, which in turn work with businesses to build custom videos highlighting their merits and local connections. YellowPages hopes t  [...]
Posted: Thursday, January 24th 2008

AP to Help News Sites Monetize Video

The Associated Press wants local news sites make money from their video content and has introduced new tools to help them do so, reports Mediaweek. The AP is giving local TV stations, newspapers and radio stations the ability to upload their videos to the video player provided as part of the AP's Online Video Network. Outlets can also include their own local ads, making the video more re  [...]
Posted: Thursday, January 10th 2008

SuperPages, TurnHere Partner for Small Biz Video Ads

SuperPages is working with two companies to help small business owners break into online video advertising, reports ClickZ. TurnHere and Denver MultiMedia have been tapped by SuperPages for the effort. Video teams from the two shops will be available to help small businesses create videos suitable for online distribution. The deal gives SuperPages a leg up in enticing small businesses to experiment with online video.  [...]
Posted: Tuesday, December 4th 2007

Quick to the Draw, Holland Mark Buys TPG

A mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston. In the late '90s, Holland Mark was numbered among the largest independent agencies east of Texas. TPG will be rebranded Holland Mark Studios and feature in Holland Mark's portfolio, but will otherwise maintain existing clientèle independent of the parent company. Holland Mark's   [...]
Posted: Thursday, November 15th 2007

Always in Beta? Not No Mo' for Microsoft Live

Microsoft has done the unthinkable and taken the "beta" qualifier off its Windows Live online products, reports The Seattle Times. By taking the beta label off of the suite of online software, Microsoft has said the products are more or less mature and ready for full usage. Those products include email clients, Messenger and online productivity software for word processing and more.   [...]
Posted: Wednesday, November 7th 2007

Google's Next Rest Stop? Gas Stations

Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country. Screens at gas pumps made by Gilbarco Veeder-Root will be fitted with internet connections that display Google Maps. Drivers filling their tanks will be able to scroll through the maps for directions to where they are going. They can also locate hotels or landmarks. Motorists will then be able to print out the directions directly from the pump.   [...]
Posted: Wednesday, November 7th 2007

AnchorFree Liberates Wi-Fi from Fee-Based Dock

AnchorFree has launched a program that provides free Wi-Fi hotspots supported by local, targeted ads. The service may alleviate the financial burden of providing free Wi-Fi access at small businesses such as coffee shops, which use the feature as a hook to lure customers in. It could also allow other locations to offer free service instead of requiring customers to pay for it. AnchorFree parks banner ads atop a user's internet browser. The ads remain, no matter where the   [...]
Posted: Tuesday, November 6th 2007

Reader's Digest Debuts Ad Display, Tracking Platform

Reader's Digest is about to launch a platform for the creation and reporting of ads on its network sites, reports Mediaweek. The AdWizard system allows small and mid-sized businesses to create custom ads for display on food sites operated by Reader's Digest. Advertisers will be able to track the performance of those ads and make the necessary adjustments. The AdWizard platform will  [...]
Posted: Monday, November 5th 2007