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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

Marketo Introduces Integrated Social Marketing Automation

If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is   [...]
Posted: Thursday, May 24th 2012

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

HubSpot Launches App Version of Marketing Grader Tool

All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster  [...]
Posted: Friday, May 18th 2012

Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages. "Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr  [...]
Posted: Wednesday, May 16th 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings

comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi  [...]
Posted: Tuesday, May 8th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking

InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker. The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu  [...]
Posted: Thursday, May 3rd 2012

Microsoft Announces adCenter Usability, Importing Upgrades

Microsoft on late Friday released an update of its adCenter, and ran down the improvements. Desktop Import Enhancements: Desktop import capabilities have been enhanced, which Microsoft claims “[makes] it even easier and faster for users to import your campaign data via source files (e.g. Mic  [...]
Posted: Monday, April 30th 2012

New App Pricing Models May Emerge Under 4G

The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days. The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu  [...]
Posted: Wednesday, March 21st 2012

Closing Bell: Android grabs new smartphone buyers | More heat for Apple | Microsoft CRM

Mobile Computing: Android nabbing more than half of new smartphone buyers. Super Bowl: Samsung SuperBowl misses gigantic opportunity, fails socially. Business News:   [...]
Posted: Monday, February 6th 2012

Google, Others Build New Connections Between Online Ads, Leads

Companies are finding there are more options to connect to, and track the leads that arise from their online ads as Google along with other companies continue to refine their offerings and approaches. Click-to-Call Recently Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, according to Search Engine L  [...]
Posted: Friday, January 8th 2010

Retailers Invest in Search Tech

In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for   [...]
Posted: Monday, December 14th 2009

Even Human Resources Wants Twitter

Google is incorporating Tweets into the search results of its Google Search Appliance - a server-based offering that is deployed behind a corporate firewall. This move is a nod to the huge demand that internal corporate divisions, such as human resources, R&D and even finance, have for these 140-character messages. This news   [...]
Posted: Friday, December 11th 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

comScore Puts Page-Load Time Under Microscope

Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports. The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi  [...]
Posted: Tuesday, November 17th 2009