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Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

Corporate Reputation in Decline; Top Companies Buck Trend

71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts   [...]
Posted: Wednesday, July 2nd 2008

Email Leaks Lead to Increased Firings, at Least in Australia

Workers are increasingly fired for "leaking" company secrets via email, according to an Australian survey by Proofpoint/Forrester (via Australian IT). The survey found one in five (23 percent) of Australian businesses fired an employee for email-related grievances in the past year, citing harm to their businesses due to the public exposure of embarrassing or proprietary company data. Major avenues for   [...]
Posted: Tuesday, June 3rd 2008

Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back

The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday. "The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google. "Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly  [...]
Posted: Monday, February 4th 2008

17% Senior Marketer Orgs Have Bought Ads for Hype

Almost 17 percent of senior marketers say their organizations have bought advertising in return for a news story, according to the results of the fifth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey of 279 US chief marketing officers, directors of marketing and marketing managers, reports  [...]
Posted: Monday, July 23rd 2007

Study: Companies Ignore Half of Customer Emails

People who contact companies through email are waiting longer to get a response - if they get one at all, writes CBC News, citing a new study by Hornstein Associates. Only half of the contacted companies bothered to respond at all - down from a high of 86 percent five years earlier. Hornstein said this year's 24-hour turnaround rate was the lowest since the first survey was conducted in 2  [...]
Posted: Friday, April 13th 2007

Blog Post Gets Wieden in Hot Water

A post on the blog of Wieden + Kennedy's London office has caused some industry hand-wringing, reports AdWeek. The post is an overview of the visit by Wieden and other agency executives to Nokia's Finland headquarters. The group was arriving to hear a presentation from Nokia related to the pitching process they're all involved in. While there wa  [...]
Posted: Tuesday, March 20th 2007

Microsoft, Edelman in Shortsighted Vista PR Push

Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push. Edelman is now asking that free Vista-loaded laptops that it sent out to A-list bloggers on behalf of its client Microsoft be returned, or given away, after they review the new Microsoft operating   [...]
Posted: Friday, December 29th 2006

Darfur Genocide Photo Exhibit in Second Life

Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life. The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected   [...]
Posted: Friday, December 8th 2006

WOMMA Review Unlikely to Hurt Edelman

A 90-day review that could result in expulsion from the Word of Mouth Marketing Association might be embarrassing to PR firm Edelman, but most marketing experts say it won't have a significant affect on Edelman's overall business. Edelman, is under review by WOMMA for the creation of three fake blogs for client Wal-Mart, MediaPost   [...]
Posted: Tuesday, November 28th 2006

More Fake Wal-Mart Blogs, Edelman Fesses up

PR firm Edelman, which after a fake-blog scandal last week promised to be more open in its dealings, on Thursday admitted it is behind two other fake blogs created for client Wal-Mart. One blog appears is on the site of Working Families for Wal-Mart, the "astroturf" advocacy group formed by Edelman last December, writes MediaPost. More intriguingly, however, the second fake blog is  [...]
Posted: Friday, October 20th 2006

After the Walmarting Comes the Edelmaning

Last week, Wal-Mart was pummeled for a fake Wal-Mart blog set up by Edelman PR, which after nearly a week of silence has owned up to the deception - sort of. Edelman may end up more bruised than Wal-Mart as a result of the kerfuffle, writes Business Week. Wal-Mart has disavowed any   [...]
Posted: Wednesday, October 18th 2006

The Walmarting of the Blogosphere

Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers. Wal-Mart has repo  [...]
Posted: Thursday, October 12th 2006

Anti-Click Fraud Firm Alleges Google Abets Click Fraud

MediaBuyerPlanner.com reports that Google is again the subject of   [...]
Posted: Friday, July 1st 2005

Revenue Science: WSJ.com Users Financially Oriented, World is Round

Revenue Science, at the behest of the Wall Street Journal’s web division, released findings indicating people who pay to get to WSJ.com content are more likely than the average web user to also seek out various financial services. MediaPost pointedly, if indirectly, noted that anybody with more than a few neurons already assumed this. NetRatings helped Revenue Science collect   [...]
Posted: Thursday, May 19th 2005

Fleishman Hillard Admits to Overbilling

Mega PR agency Fleishman Hillard admitted that executives in its Los Angeles offices overbilled municipal accounts for the city. After first denying any wrongdoing, Fleishman announced it will pay $4.5 million and that former executives has sent L.A. "improper and indefensible" bills, according to AdAge. The scandal, and the agency's reaction to it, are reminiscent of the recent Ogilvy & Mather case of overbilling its federal anti-drug cam  [...]
Posted: Wednesday, April 20th 2005

Dr. Who 'Leaker' Found, Fired, Hidden

The originalThe Register reports that the CBC found the miscreant who leaked the premier of the new BBC series Doctor Who, but the Canadian broadcaster won't say who he is. Viral marketing wags   [...]
Posted: Monday, March 28th 2005

AOL Contradicts Optimistic Exec Comments

AOL corporate flacks' eyebrows shot up when Ted Leonsis tipped their hand that they were expecting better than industry average online ad sales growth in 2005, according to PaidContent. They were quick to pull back down expectations to the previously stated corporate line of roughly equal to the expected industry growth of between 20 and 25  [...]
Posted: Wednesday, March 16th 2005

Ogilvy Accused of Duping Trade Pubs, Blogs

Adland uncovered a bit of alleged deliberate dishonesty in an Ogilvy effort to publicize a campaign it did for American Express. A polite note sent from a purported student - also received by MarketingVOX and other trade publications - pointed to an integrated online and outdoor campaign in Europe. Adland covered the campaign, but soon sleuthed out the fact that the email came from an Ogilvy address. The letter, apparently disingenuously, started off, "  [...]
Posted: Tuesday, February 8th 2005

Ford's Viral Firm Found Behind Too-Hot VW Spot

Likened to the Ford SportKa controversy, where Ford executives appear to have created (then disavowed) viral ads that included cruelty and violence, a new Volkswagen viral ad seems to be going through a s  [...]
Posted: Friday, January 21st 2005