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- Showing 1 - 8 of 8
Online Recipe Sites See Pre-Thanksgiving Surge
Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year.
In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who [...]
Posted: Tuesday, November 24th 2009
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Marriott CEO Opens up Discussion by Blogging
Chairman and CEO of Marriott International Bill Marriott is already getting positive results from a blog he launched last month.
According to Three Minds, the blog encapsulates what blogging is all about - and what it can ultimately can do for a brand by telling stories, listening and learning from customers, and putting a face to th [...]
Posted: Monday, February 19th 2007
O&M Forgot U.K. Domain Name, Probably Regrets It
adland: Ogilvy London Hijacked
Reminiscent of the [...]
Posted: Sunday, November 7th 2004
RealNetworks' Guerilla Online Effort Backfires
eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires
RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on" [...]
Posted: Friday, August 20th 2004
Ford's 'Unapproved' Ad to Backfire
Ewww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be another example of sub-viral marketing, in which companies set up their own campaigns that seem to be created by an Internet prankster. Then they have their PR firm spread the word about the supposed spoof. Well, Ford is really over the top on this one, and it should backfire on them. [...]
Posted: Monday, April 5th 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
Soliciting MarketingFix Reader Feedback
Hello MarketingFix readers. We hope you enjoy our site. Robert, John, Olivier, Steve and myself are quite pleased with this little site we've created, we don't mind telling you. Our first public post was on October 5, 2002, which means we've been at this for more than six months. Since then, traffic has continued to grow and we've developed a modest reader community, with many of you adding comments to our postings (tho we'd love to see more of that) and many more of you contact us directly via [...]
Posted: Tuesday, April 22nd 2003
- Showing 1 - 8 of 8