Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	6	18
» ad selling	2	22
» ad targeting	3	21
» advertainment	9	15
» Advertising	1	23
» agencies & ad departments	4	20
» alternative marketing	11	13
» automotive	3	21
» best practices	4	20
» biz buzz	4	20
» branding	9	15
» broadband	1	23
» campaigns & creatives of note	5	19
» case studies	2	22
» co-op marketing & partnerships	1	23
» computers & tech	4	20
» consumer packaged goods	1	23
» cross media	5	19
» demographics	2	22
» direct marketing	2	22
» domain names	2	22
» e-commerce	3	21
» email marketing	1	23
» Europe	2	22
» events	3	21
» finance	1	23
» healthcare	3	21
» How-to	1	23
» instant messaging marketing	1	23
» interviews	1	23
» legal, government & regulation	1	23
» loyalty & retention	1	23
» major brands	9	15
» major players news	4	20
» measurement & analytics	1	23
» media convergence	5	19
» mobile marketing	2	22
» multi-channel marketing	2	22
» new and improved	2	22
» nonsense & parodies	4	20
» online ad market	6	18
» people	3	21
» political parties & organizations	2	22
» promotions	3	21
» publishing	7	17
» research & stats	5	19
» rich media	5	19
» signs of doom	1	23
» signs of recovery	1	23
» signs of what's to come	4	20
» spam & anti-spam	1	23
» technical innovation	1	23
» text ads	1	23
» tools & software	3	21
» top stories	2	22
» travel	3	21
» user experience	2	22
» viral marketing & social media	8	16
» weblog marketing	5	19
» worst practices	2	22

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Facebook App Lets Page Admins Host Live Video

This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab. The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages,   [...]
Posted: Friday, July 10th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

iZoho Adds White Collar to iPhone

Last week Zoho released iZoho, an iPhone application for accessing Zoho's online office tools, including Writer documents, spreadsheets, and presentations, from the Safari browser. The iZoho interface was optimized to support access via iPhone's touchscreen, with features like simplified menus and sliding pages. It also allows for face constraints like smaller screens and keypads.  [...]
Posted: Monday, July 2nd 2007

Plaxo Turns Little Black Book into Social Network

Address book software-maker Plaxo is planning a new service called Plaxo Pulse. This offering will open members up to online datebooks for building social networks, reports Reuters. To implement such an endeavor, Plaxo has created the first service to shar  [...]
Posted: Wednesday, June 27th 2007

Pando Launches Grid-Computing for Online Video Publishing

After its free online video publishing and sharing service drew eight million people, Pando Networks Inc. has decided to launch a commercial version with grid-computing technology, reports Internet Retailer. The technology enables a large number of users to share computer processing power, enabling them to view the same video files downloaded from a site or streamed from a server. This saves u  [...]
Posted: Friday, June 22nd 2007

Online Network for Unemployed Makes Debut

Layoffspace.com has just launched with the purpose of joining the unemployed, reports Web Pro News. Co-founder Jake Ludwinski explains, "[The unemployed] have all this time on their hands.  What do they do with it?  We need a place where we can get them together." Users are expected to be difficult to attract given negative associations with unemployment.  [...]
Posted: Tuesday, May 8th 2007

Blinkx Goes Public

Blinkx is going public on the London Stock Exchange after merging back into the consumer division of Autonomy, its former parent company, reports the.next.net. That consumer division is getting spun off in the IPO. Although Google's video search focuses on videos uploaded to Google Video and Youtube, Blinkx searches videos across the entire web  [...]
Posted: Thursday, April 26th 2007

For Social Networks, Generating Revenue a Struggle

Social networks need to start generating revenue now or bow out of the race, according to a new report from In-Stat (via MedaPost). "In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members," said In-Stat analyst Jill Meyers. Ad spending on social networks this year is expected to  [...]
Posted: Monday, April 23rd 2007

iPhone Likely to be Delayed Again

In a statement last week, Apple said that it has moved some of its personnel away from its newest version of Mac OS X, Leopard, to the team working on the June launch of the iPhone, reports Business Week. Various iPhone suppliers have been told that the iPhone may not be available until the end of June, and Apple is stated as saying the iPhone "contains the   [...]
Posted: Tuesday, April 17th 2007

J&J Shifts More Budget to Digital

Johnson & Johnson is quietly shifting larger parts of its marketing budget from traditional to digital media. And for the second year in a row, it has announced that it will sit out the TV upfront, according to Ad Age. J&J's measured-media spending plunged $250 million, or 22 percent, in the U.S. last year, to $1 billion - pretty much in line with a forecast that the consume  [...]
Posted: Monday, March 19th 2007

Piper Jaffray Says 'Communitainment' Explains Rise of Social Content

A new report by Piper Jaffray entitled "The User Revolution" describes how users are going from simply exchanging information, to sharing information, ideas, content and entertainment, all within a social context, as part of a process dubbed "Communitainment".Piper says that as Communitainment rises, users will move from traditional media forms, to spending more time with niche internet sites, MediaPost   [...]
Posted: Monday, February 26th 2007

Coke Catches Viral Fever, to Host New Coke-Mentos Clip

A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept. Coca-Cola has signed a formal deal with Fritz Grobe and Stephen Voltz, the creators of the first exploding Diet Coke-Mentos video, and using an exploding-soda video has unveiled its most recent "Coca-Cola Chall  [...]
Posted: Wednesday, October 25th 2006

10-Year Study Establishes Website Development Benchmarks

The Web Marketing Association announced the findings of a decade-long study of web development trends in more than 80 industries and issued the resulting website-development benchmarks, based on nearly 10,000 website evaluations, in its "Internet Standards Assessment Report" (ISAR). The association, which sponsors the annual international   [...]
Posted: Thursday, March 16th 2006

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Dr. Who 'Leaker' Found, Fired, Hidden

The originalThe Register reports that the CBC found the miscreant who leaked the premier of the new BBC series Doctor Who, but the Canadian broadcaster won't say who he is. Viral marketing wags   [...]
Posted: Monday, March 28th 2005

WB to Debut TV Series on AOL First

AdWeek: WB's 'Jack & Bobby' to Debut on AOL The WB Network will air the debut of a new series, "Jack & Bobby," on the AOL network before it airs on television. Time Warner owns both networks. The online preview is billed as the first time a complete debut episode has been shown online before broadcast. WB hopes the event will generate an online buzz for the September 12 premiere.   [...]
Posted: Wednesday, September 1st 2004

Miami Dolphins Trade Blog Legal Threats for Invites

Paid Content: In a Reversal, Miami Dolphins Courts Fan Sites It seems the sports equivalent of the Democratics inviting bloggers to attend their convention as press. The SJ Mercury News covered the reversal made by the Miami Dolphins, trading cease and desist letters to its unofficial fan sites for invitations to a special "Dolphins Web Weekend," c  [...]
Posted: Monday, August 30th 2004