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PR Newswire Joins Hispanic News Market

Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network. The company now seeks means to drive traffic to the content it supports -- including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN.  [...]
Posted: Friday, January 4th 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Ad Agencies Seek Greener Good with 'Carbon Neutral' Ad Space

Interactive agencies and publishers may be considering ways to promote "carbon neutral" ad space, according to Internet News, reports Environmental Leader. The Institute for Sustainable Communications is seeking to work  [...]
Posted: Thursday, July 26th 2007

17% Senior Marketer Orgs Have Bought Ads for Hype

Almost 17 percent of senior marketers say their organizations have bought advertising in return for a news story, according to the results of the fifth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey of 279 US chief marketing officers, directors of marketing and marketing managers, reports  [...]
Posted: Monday, July 23rd 2007

For Social Networks, Generating Revenue a Struggle

Social networks need to start generating revenue now or bow out of the race, according to a new report from In-Stat (via MedaPost). "In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members," said In-Stat analyst Jill Meyers. Ad spending on social networks this year is expected to  [...]
Posted: Monday, April 23rd 2007

Internet Marketing Sector Ripe for Consolidation

A fragmented internet marketing sector is ripe for consolidation in 2007, according to a new study by AdMedia Partners. The study surveyed 3,200 advertising and marketing services executives, 70 percent of whom said they believe there would be "strong" M&A activity in the internet marketing sector in 2007, AdWeek reports. The respondents  [...]
Posted: Thursday, February 22nd 2007

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

AOL Contradicts Optimistic Exec Comments

AOL corporate flacks' eyebrows shot up when Ted Leonsis tipped their hand that they were expecting better than industry average online ad sales growth in 2005, according to PaidContent. They were quick to pull back down expectations to the previously stated corporate line of roughly equal to the expected industry growth of between 20 and 25  [...]
Posted: Wednesday, March 16th 2005

Viewpoint to Tout Video Ads with Study

After its acquisition of Unicast, Viewpoint Softare is making the PR rounds to push the benefits of video advertising. Stories run in most trade publications cover the firm's planned efforts, along with Dynamic Logic, to study the subtleties of video ad results. The study will involve 10 advertisers and conduct pre- and post- polls to determine deltas in viewer perceptions and intent.  [...]
Posted: Friday, February 18th 2005

Blogs Experience Problems of Networked Sites

MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o  [...]
Posted: Friday, January 7th 2005

Clinton Touts New Accoona Search Engine

Clinton's last China visitTo much fanfare, President Bill Clinton appeared at Accoona's launch event last night, sharing the stage with former Compaq CEO and current Accoona chief Eckhard Pfeiffer. Accoona was founded by Chinese government media and has sought celebrit  [...]
Posted: Tuesday, December 7th 2004

Anti-Spyware Software Morfs into Adware via WhenU

The River: WhenU: Its Friends and Enemies WhenU's aggressive effort to distinguish itself from spyware purveyors puts it in cahoots with unlikely partner Aluria, the maker of AOL's anti-spyware software. In fact, users of Aluria's products will soon be able to get the software for free in return for running WhenU's adware - software that sends people pop-up ads. While not exactly at odds with the objectives of Alu  [...]
Posted: Monday, November 1st 2004

'Blogversations' Intro Advertorial to Blogs

Blogversations: Hi. Not Listening. Too busy talking. Blogversations, a new company that is half PR firm and half ad rep, is offering a service whereby it will get advertiser's stories placed on blogs. The participating blogs explicitly accept money for entertaining the topics, although they reportedly are not told what to say about them.   [...]
Posted: Thursday, August 19th 2004

Microsoft Advertises its Opinions

Microsoft PR Site: Patents Pending That Microsoft has been issuing position pieces over the last five years - now retroactively termed "blogging" - is not surprising, but that they started purchasing banner ads to promote them seems new. This ad was seen as a paid placement on a defense c  [...]
Posted: Tuesday, May 25th 2004

Online Moneys Go Unspent in Music Licensing

iMedia: No Doubt About It Courtney Holt, an executive with music firm Interscope, is finding himself with online money to spend and no one to help him spend it. Prior to the Rolling Stones' Windows95 licensing deal, selling advertising rights to their "Start Me Up" tune, musicians doing deals with brands was considered audience suicide, earning the label of sell-out. Now that this liability is no longer quite as threatening, another  [...]
Posted: Monday, April 12th 2004

Kanoodle Disses Google's 'Band Aid'

MediaPost: Kanoodle Calls Google Pricing Tweak A 'Band-Aid' It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and CEO, Kanoodle called Google's Smart Pricing a "Band Aid," and over the last two days Google and Overture have issues competing press releases about recent wins of publisher deals. See what happens when political ads start running?   [...]
Posted: Tuesday, April 6th 2004

Mulling Advertorials

CBS Marketwatch: Ad Separation a Delicate Web Dilemma Thoughtful piece on the role of advertorials online:While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either... As ye  [...]
Posted: Monday, January 13th 2003