Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 10 | 42 |
| » ad pricing | 1 | 51 |
| » ad selling | 1 | 51 |
| » ad targeting | 1 | 51 |
| » ad technologies & vendors | 3 | 49 |
| » advertainment | 8 | 44 |
| » agencies & ad departments | 9 | 43 |
| » alternative marketing | 16 | 36 |
| » Asia/Pacific | 2 | 50 |
| » automotive | 3 | 49 |
| » b2b | 1 | 51 |
| » best practices | 12 | 40 |
| » biz buzz | 9 | 43 |
| » branding | 18 | 34 |
| » broadband | 2 | 50 |
| » campaigns & creatives of note | 14 | 38 |
| » case studies | 3 | 49 |
| » co-op marketing & partnerships | 3 | 49 |
| » computers & tech | 4 | 48 |
| » consumer packaged goods | 7 | 45 |
| » CRM | 2 | 50 |
| » cross media | 6 | 46 |
| » demographics | 1 | 51 |
| » direct marketing | 3 | 49 |
| » domain names | 4 | 48 |
| » don't believe the hype | 1 | 51 |
| » e-commerce | 3 | 49 |
| » email marketing | 5 | 47 |
| » entertainment | 9 | 43 |
| » Europe | 6 | 46 |
| » events | 1 | 51 |
| » finance | 2 | 50 |
| » global | 2 | 50 |
| » healthcare | 3 | 49 |
| » How-to | 2 | 50 |
| » instant messaging marketing | 1 | 51 |
| » interviews | 1 | 51 |
| » intrusive formats | 1 | 51 |
| » Latin America | 1 | 51 |
| » legal, government & regulation | 11 | 41 |
| » loyalty & retention | 6 | 46 |
| » major account moves | 1 | 51 |
| » major players news | 17 | 35 |
| » measurement & analytics | 2 | 50 |
| » media convergence | 8 | 44 |
| » mobile marketing | 4 | 48 |
| » multi-channel marketing | 3 | 49 |
| » new and improved | 5 | 47 |
| » nonsense & parodies | 6 | 46 |
| » online ad market | 10 | 42 |
| » pearls of wisdom | 1 | 51 |
| » people | 5 | 47 |
| » political parties & organizations | 4 | 48 |
| » promotions | 3 | 49 |
| » publishing | 13 | 39 |
| » research & stats | 7 | 45 |
| » rich media | 6 | 46 |
| » search engine marketing | 3 | 49 |
| » Segmentation & Markets | 1 | 51 |
| » signs of doom | 3 | 49 |
| » signs of recovery | 1 | 51 |
| » signs of what's to come | 11 | 41 |
| » small business | 1 | 51 |
| » spam & anti-spam | 1 | 51 |
| » syndication & RSS | 2 | 50 |
| » telecom | 2 | 50 |
| » text ads | 3 | 49 |
| » tools & software | 4 | 48 |
| » top stories | 12 | 40 |
| » travel | 2 | 50 |
| » user experience | 10 | 42 |
| » viral marketing & social media | 15 | 37 |
| » weblog marketing | 15 | 37 |
| » worst practices | 12 | 40 |
| » Youth | 1 | 51 |
Online Recipe Sites See Pre-Thanksgiving Surge
Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year.
In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Facebook App Lets Page Admins Host Live Video
This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab.
The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages, [...]
Posted: Friday, July 10th 2009
WSJ Updates Rules of Engagement to Include SocNets
This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook.
"Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor [...]
Posted: Thursday, May 14th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted.
Calling it a "seeding campaign," Cohn [...]
Posted: Monday, December 1st 2008
Top Amazon Reviewers Get the PR Treatment
In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters -- and customers -- the 411 on the best holiday gifts.
Amazon's "Holiday Customer Review Team" purports to help consumers make more informed buying decisions by "telling it like it is," said the company. Users share share top gift picks and give tips on how to cut costs on a dedicated review [...]
Posted: Monday, December 1st 2008
Google, Campbell Soup, J&J Tops in CSR
Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts [...]
Posted: Tuesday, November 11th 2008
LinkedIn Adds Cloud Computing, Data-Sharing Apps
LinkedIn, the social networking site for professionals, added apps to its site that allow members to collaborate on projects, gather and share data.
Applications include:
Blog Link. Cull the latest blog posts from your networks. If you're using WordPress, your own blog posts can be synced to your profile.
Store and share key documents such as current work, past deals, or a portfolio with Box.net, and [...]
Posted: Monday, November 3rd 2008
Faux Citizen Journalist Report Gives Apple Stock a Tumble
A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day -- hitting a 17-month low of $94.65.
The stock later recovered, but the debacle raised questions about the possible negative impact of falsely-reported "crowdsourced" news.
The post was made on iReport, a user-generated content site run by Time Warner's CNN. It claimed CEO Steve Jobs "was rushed to the ER just a few hours ago [...]
Posted: Monday, October 6th 2008
Tech, Telecom Firms Boast Best Media Reputations
Technology and telecommunications companies nailed down seven of the top 10 slots in the 2008 Q2 Cision Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputation of the 100 largest US companies, writes MarketingCharts. [...]
Posted: Monday, August 25th 2008
Corporate Reputation in Decline; Top Companies Buck Trend
71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts [...]
Posted: Wednesday, July 2nd 2008
Comcast Launches 'Feedback Loop' for Email Marketers
With help from Return Path, Comcast has launched a complaint feedback loop.
feedback.comcast.com forwards mail reported as spam back to firms that mass-mail Comcast customers.
The loop also enables admins to receive copies of complaints that originate from their networks.
The system helps filter spammers that send objectionable mate [...]
Posted: Wednesday, May 7th 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
McD's Employees Encouraged to Pen Burger Blogs
To sustain strong sales and encourage communication between far-flung workers, McDonald's has launched an internal blog called Station M, MediaBuyerPlanner reports.
The site allows the employees of its 15,000 US and Canadian stores to discuss new products and various burger-related issues.
Content is provided in English, Spanish and French.
The blog was created after [...]
Posted: Tuesday, March 25th 2008
Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly [...]
Posted: Monday, February 4th 2008
European Alliance Adds Four to Tackle Email Deliverability
Return Path, an email services firm, has added Splio Developpement, The Communicator Corp, IPT and Responsys to its Sender Score Receiver Alliance.
The group hopes to tackle European email deliverability challenges, one region at a time. It also hopes to build unifying standards in the sector, reports DM News.
"The program is focused on working with e-mail service providers to help educate them abou [...]
Posted: Monday, December 3rd 2007
NASDAQ Builds Internet Index for Online Move-'n'-Shakers
Stock market operator NASDAQ has created a new index of stocks devoted to Internet companies and related services, according to a company press release.
The NASDAQ Internet Index will track companies doing business in the online space. These range from e-commerce, to internet access providers, to search engines, to hosting companies. The focus will be on companies "developing the second generati [...]
Posted: Wednesday, November 28th 2007