Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » weblog marketing | 1 | 7 |
- Showing 1 - 8 of 8
Three of Four Execs Replace In-Person Events with Virtual
Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. ( [...]
Posted: Friday, January 30th 2009
Opinions Sought for Ad Campaign Measurement Guidelines
The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review.
The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality.
Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors. [...]
Posted: Friday, July 25th 2008
Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back
In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus [...]
Posted: Monday, August 15th 2005
Viewpoint to Tout Video Ads with Study
After its acquisition of Unicast, Viewpoint Softare is making the PR rounds to push the benefits of video advertising. Stories run in most trade publications cover the firm's planned efforts, along with Dynamic Logic, to study the subtleties of video ad results. The study will involve 10 advertisers and conduct pre- and post- polls to determine deltas in viewer perceptions and intent. [...]
Posted: Friday, February 18th 2005
Blogs Experience Problems of Networked Sites
MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o [...]
Posted: Friday, January 7th 2005
Firms Vie to Standardize Product Placement Valuations
A bevy of research firms and consultancies are vying to become the gold standard firm for measuring the value of product placement and other integrated marketing elements, according to Hollywood Reporter. Most of the dozen or so firms factor in the CPM of 30-second TV commercials, traditional ratings information, placement duration and other characteristics. Missing from the discussion is the distinc [...]
Posted: Friday, December 31st 2004
Anti-Spyware Software Morfs into Adware via WhenU
The River: WhenU: Its Friends and Enemies
WhenU's aggressive effort to distinguish itself from spyware purveyors puts it in cahoots with unlikely partner Aluria, the maker of AOL's anti-spyware software. In fact, users of Aluria's products will soon be able to get the software for free in return for running WhenU's adware - software that sends people pop-up ads. While not exactly at odds with the objectives of Alu [...]
Posted: Monday, November 1st 2004
Kanoodle Disses Google's 'Band Aid'
MediaPost: Kanoodle Calls Google Pricing Tweak A 'Band-Aid'
It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and CEO, Kanoodle called Google's Smart Pricing a "Band Aid," and over the last two days Google and Overture have issues competing press releases about recent wins of publisher deals. See what happens when political ads start running?
[...]
Posted: Tuesday, April 6th 2004
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