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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 6 | 15 |
| » weblog marketing | 9 | 12 |
| » Youth | 1 | 20 |
- Showing 1 - 21 of 21
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted.
Calling it a "seeding campaign," Cohn [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Journos Use New Media More than PR Pros Think
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists.
However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts [...]
Posted: Friday, November 21st 2008
Most Online Media Outlets Use Video to Cover News
Nearly two-thirds (65%) of "web influencers" at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions, writes MarketingCharts.
[...]
Posted: Monday, November 3rd 2008
Journalist Views on Social Media's Influence on Reporting Differ by Beat
Journalists actively read and create online content, but their level of engagement varies by beat.
And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports.
The study from Brodeur and [...]
Posted: Tuesday, May 27th 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Google News to Host Content from Major Media Services
The Associated Press reports that Google has begun hosting AP-produced news, as well as the content of three other major news services.
By hosting the stories and photographs proffered by other news sites, Google no longer has to send users to other destinations in order to read complete versions of a story. Other news organizations included in the deal include the UK's Press Association, Agence [...]
Posted: Friday, August 31st 2007
Communications Spend to Reach $1 Trillion in '08; Internet to Surpass All Ad Segments in 2011
Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts [...]
Posted: Wednesday, August 8th 2007
Coke Catches Viral Fever, to Host New Coke-Mentos Clip
A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept.
Coca-Cola has signed a formal deal with Fritz Grobe and Stephen Voltz, the creators of the first exploding Diet Coke-Mentos video, and using an exploding-soda video has unveiled its most recent "Coca-Cola Chall [...]
Posted: Wednesday, October 25th 2006
Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back
In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus [...]
Posted: Monday, August 15th 2005
Cross-Media Study: Web a Dominant Buyer Influence
DoubleClick's annual Touchpoints Survey reveals that the web is t [...]
Posted: Tuesday, July 12th 2005
Unilever: Will Triple Online Spend
Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa [...]
Posted: Tuesday, March 15th 2005
WB to Debut TV Series on AOL First
AdWeek: WB's 'Jack & Bobby' to Debut on AOL
The WB Network will air the debut of a new series, "Jack & Bobby," on the AOL network before it airs on television. Time Warner owns both networks. The online preview is billed as the first time a complete debut episode has been shown online before broadcast. WB hopes the event will generate an online buzz for the September 12 premiere.
[...]
Posted: Wednesday, September 1st 2004
PETA Site Integrates with Cow Pope Events
PETA, that bastion of terrible taste, certifiable insanity and incredibly creative and over-the top PR stunts, showed up yesterday at St Patrick's Cathedral with a Popemobile displaying their 10-foot statue of a cow dressed as the Pope, complete with a bovine crucifix.
The stunt is integrated with their ever-expanding [...]
Posted: Friday, April 9th 2004
Dean Advisor: Campaign Won Growth by Sacrificing Control
iMedia: Mouse Pads and Shoe Leather
iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.
[...]
Posted: Thursday, March 18th 2004
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