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Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

Facebook App Lets Page Admins Host Live Video

This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab. The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages,   [...]
Posted: Friday, July 10th 2009

Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

CCOs Move Up in World, Peg Social Media Their Top '09 Ally

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.   [...]
Posted: Wednesday, May 13th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

'The Daily Influence': The Marketer's Social Media Feed Reader

Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals. Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients -- which can use the tool to ke  [...]
Posted: Friday, January 9th 2009

Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

Predictive Analytics Invade Email, Subscriber 'Personas' Targeted

Email marketing solutions firm iPost has launched a production release of Autotarget, its predictive analytics tool. Autotarget analyzes data from a company's business channels, segments customers into like-buying "personas," then enables marketers to send targeted emails to each group. It works by defining customers that responded either favorably or poorly to certain offers or campaigns, then "predicting" which are most likely to be  [...]
Posted: Friday, August 29th 2008

Opinions Sought for Ad Campaign Measurement Guidelines

The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review. The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality. Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors.  [...]
Posted: Friday, July 25th 2008

Ad Spend Up 4% in UK, Internet Spend Up 40%

UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association's Advertising Statistics Yearbook 2008, reports M  [...]
Posted: Thursday, June 12th 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

IAB: Privacy Guidelines for Interactive Advertising

This week the Interactive Advertising Bureau (IAB) announced its interactive advertising guidelines. Members are asked to follow the following five principles: That customers be provided "meaningful notice" about the information collected and used for interactive advertising. Customers should be informed of their choices regarding interactive advertising, and empowered to exercise those choices. (ex. Would you like to opt out?) Businesses must implem  [...]
Posted: Thursday, February 28th 2008

Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back

The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday. "The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google. "Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly  [...]
Posted: Monday, February 4th 2008

Return Path Whitelist Blankets 1.2 Billion Inboxes

Return Path's Sender Score Certified whitelist has broadened to over 1.2 billion email inboxes. According to Return Path, this represents a 100 percent growth from the same time last year and marks the acceptance of authentication procedures as standard. ISPs that accept the Sender Score Certified whitelist include GoDaddy, Yahoo, Time Warner Cable and Windows Live Hotmail, reports   [...]
Posted: Tuesday, January 29th 2008