Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 9 |
| » ad pricing | 1 | 10 |
| » ad targeting | 1 | 10 |
| » alternative marketing | 1 | 10 |
| » Asia/Pacific | 1 | 10 |
| » b2b | 1 | 10 |
| » best practices | 1 | 10 |
| » biz buzz | 3 | 8 |
| » case studies | 1 | 10 |
| » co-op marketing & partnerships | 1 | 10 |
| » demographics | 1 | 10 |
| » email marketing | 1 | 10 |
| » entertainment | 1 | 10 |
| » Europe | 1 | 10 |
| » global | 1 | 10 |
| » instant messaging marketing | 1 | 10 |
| » Latin America | 1 | 10 |
| » major players news | 5 | 6 |
| » measurement & analytics | 1 | 10 |
| » new and improved | 5 | 6 |
| » online ad market | 1 | 10 |
| » people | 2 | 9 |
| » research & stats | 1 | 10 |
| » search engine marketing | 3 | 8 |
| » signs of what's to come | 4 | 7 |
| » spam & anti-spam | 1 | 10 |
| » telecom | 1 | 10 |
| » text ads | 1 | 10 |
| » tools & software | 7 | 4 |
| » top stories | 1 | 10 |
| » user experience | 1 | 10 |
| » viral marketing & social media | 3 | 8 |
| » weblog marketing | 4 | 7 |
| » worst practices | 1 | 10 |
- Showing 1 - 11 of 11
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Tweetlevel Measures Relevance, Not Followers
PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site.
Importance and TrustÂ
Tweetlevel does take into account how many people are [...]
Posted: Friday, November 13th 2009
Three of Four Execs Replace In-Person Events with Virtual
Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. ( [...]
Posted: Friday, January 30th 2009
Predictive Analytics Invade Email, Subscriber 'Personas' Targeted
Email marketing solutions firm iPost has launched a production release of Autotarget, its predictive analytics tool.
Autotarget analyzes data from a company's business channels, segments customers into like-buying "personas," then enables marketers to send targeted emails to each group. It works by defining customers that responded either favorably or poorly to certain offers or campaigns, then "predicting" which are most likely to be [...]
Posted: Friday, August 29th 2008
Israeli Start-Ups Look to Silicon Valley for Expansion
Entrepreneurs from Israeli web start-ups have come to Silicon Valley seeking money and connections, reports CNET.
The group arrived for the IsraelWebTour 2008 conference, an annual event that took place at Microsoft's offices in Mountain View. It included investors from myriad Silicon Valley companies, as well as independents.
Companies touting applications for everything -- from social search to aggregated profile feed [...]
Posted: Monday, February 11th 2008
Plaxo Turns Little Black Book into Social Network
Address book software-maker Plaxo is planning a new service called Plaxo Pulse. This offering will open members up to online datebooks for building social networks, reports Reuters.
To implement such an endeavor, Plaxo has created the first service to shar [...]
Posted: Wednesday, June 27th 2007
Cross-Language Organic Search Ranker Introduced
European firm Agence Virtuelle said it launched a tool for measuring organic search results across search engines in many languages at once. The E-positioning 4.0 application keeps tabs on positions translated into Latin languages, as well as Arabic, Japanese, Chinese, Russian and even some of those tough Eastern European tongues. It compiles results into a "brand index pressure" that signifies the brand's propensity to pop up i [...]
Posted: Thursday, March 31st 2005
Microsoft to Reveal Search Tech to Selected Bloggers
eWeek (via SearchEngineLowdown): MSN Forms Search Focus Group
Microsoft put together a group of bloggers and search experts to act as a sort of focus group for its ongoing search development efforts. The group, to travel to Redmond for a two-day "Search Champs" event has all the appearances of preparations for a PR campaign, but Microsoft told eWeek that it is more of a way for Microso [...]
Posted: Friday, October 1st 2004
RealNetworks' Guerilla Online Effort Backfires
eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires
RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on" [...]
Posted: Friday, August 20th 2004
AOL Cleverly Makes IM into Aid for Deaf
CNET: AOL debuts service for disabled
AOL introduced a relay service for its instant messenger application that allows deaf and hard of hearing people to use their buddy lists as a directory for placing teletypewriter or TTY phone calls. Users can type directly into the instant messenger application, rather than using another application or piece of hardware.
[...]
Posted: Friday, July 9th 2004
Yahoo, Microsoft Claim Innovation Culture Too
MarketWatch: Yahoo searches for perfection
It took Microsoft only about a week to respond to great press Google was receiving in May about its culture of research and innovation. The Redmond software behemoth quickly mobilized its research and development folks to do show-and-tells with trade press, hoping to share in some of the new net glor [...]
Posted: Monday, June 28th 2004
- Showing 1 - 11 of 11