Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 12 | 4 |
| » ad pricing | 5 | 11 |
| » ad selling | 6 | 10 |
| » ad targeting | 9 | 7 |
| » advertainment | 2 | 14 |
| » agencies & ad departments | 2 | 14 |
| » alternative marketing | 4 | 12 |
| » Asia/Pacific | 1 | 15 |
| » best practices | 3 | 13 |
| » biz buzz | 4 | 12 |
| » branding | 2 | 14 |
| » campaigns & creatives of note | 2 | 14 |
| » co-op marketing & partnerships | 1 | 15 |
| » computers & tech | 1 | 15 |
| » consumer packaged goods | 1 | 15 |
| » cross media | 1 | 15 |
| » don't believe the hype | 1 | 15 |
| » email marketing | 2 | 14 |
| » intrusive formats | 1 | 15 |
| » legal, government & regulation | 3 | 13 |
| » major account moves | 1 | 15 |
| » major brands | 3 | 13 |
| » major players news | 4 | 12 |
| » measurement & analytics | 1 | 15 |
| » media convergence | 2 | 14 |
| » mobile marketing | 1 | 15 |
| » multi-channel marketing | 2 | 14 |
| » new and improved | 1 | 15 |
| » online ad market | 10 | 6 |
| » people | 2 | 14 |
| » political parties & organizations | 1 | 15 |
| » privacy | 2 | 14 |
| » publishing | 4 | 12 |
| » research & stats | 3 | 13 |
| » rich media | 4 | 12 |
| » search engine marketing | 3 | 13 |
| » signs of what's to come | 4 | 12 |
| » small business | 2 | 14 |
| » spam & anti-spam | 1 | 15 |
| » syndication & RSS | 2 | 14 |
| » telecom | 2 | 14 |
| » text ads | 2 | 14 |
| » tools & software | 2 | 14 |
| » top stories | 3 | 13 |
| » viral marketing & social media | 2 | 14 |
| » weblog marketing | 1 | 15 |
| » worst practices | 2 | 14 |
- Showing 1 - 16 of 16
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Opinions Sought for Ad Campaign Measurement Guidelines
The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review.
The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality.
Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors. [...]
Posted: Friday, July 25th 2008
IAB: Privacy Guidelines for Interactive Advertising
This week the Interactive Advertising Bureau (IAB) announced its interactive advertising guidelines.
Members are asked to follow the following five principles:
That customers be provided "meaningful notice" about the information collected and used for interactive advertising.
Customers should be informed of their choices regarding interactive advertising, and empowered to exercise those choices. (ex. Would you like to opt out?)
Businesses must implem [...]
Posted: Thursday, February 28th 2008
VoodooVox Powers Free Conference Calling with Ads
Free Conferencing Corporation of America has launched AdConferencing.com, an ad-supported teleconferencing service powered by VoodooVox.
AdConferencing.com makes use of VoodooVox's In-Call Media, which inserts ad messages in place of the ring callers hear before connecting to a conference call.
The VoodooVox In-Call Network powers free or reduced-price telephony services for brands like IDT, Univision, Virgin Mobile, Nokia, Microsoft and Showtime. [...]
Posted: Tuesday, February 5th 2008
IAB Whitepaper Highlights State of Digital Video Advertising
The Interactive Advertising Bureau (IAB) has released the Digital Video Advertising Overview, a report highlighting the state of the video advertising industry and challenges inherent to it.
The document includes an appendix of useful definitions for words like "rich media," "user-generated video" and "overlay ad."
"It is critical that we create an environment that makes it easy for marketers and agencies to utilize this rich medium," [...]
Posted: Friday, January 25th 2008
Google News to Host Content from Major Media Services
The Associated Press reports that Google has begun hosting AP-produced news, as well as the content of three other major news services.
By hosting the stories and photographs proffered by other news sites, Google no longer has to send users to other destinations in order to read complete versions of a story. Other news organizations included in the deal include the UK's Press Association, Agence [...]
Posted: Friday, August 31st 2007
Ad Agencies Seek Greener Good with 'Carbon Neutral' Ad Space
Interactive agencies and publishers may be considering ways to promote "carbon neutral" ad space, according to Internet News, reports Environmental Leader.
The Institute for Sustainable Communications is seeking to work [...]
Posted: Thursday, July 26th 2007
Bipolar Disorder Sufferer Makes New Ad Medium
Logo Oracle is a new online advertising medium created by entrepreneur Marc Striebek, who suffers from bipolar disorder, according to a press release.
The service places logos, links and/or description in a dedicated web space comprised of 144,000 pixels for only $50. The logo's description will appear when users roll the [...]
Posted: Wednesday, May 9th 2007
Agencies Make Sense of Today, Prepare for Future Media
With the rate of innovation increasingly sharply in recent years, agencies have had to adjust significantly just to keep up, reports AdAge.
While agencies organizationally are planning for what the media world might look like years from now, the creative folks on the frontline are struggling to best utilize the technologies in place today. The younger generation of workers actually has an advantage since their e [...]
Posted: Wednesday, April 4th 2007
Internet Marketing Sector Ripe for Consolidation
A fragmented internet marketing sector is ripe for consolidation in 2007, according to a new study by AdMedia Partners. The study surveyed 3,200 advertising and marketing services executives, 70 percent of whom said they believe there would be "strong" M&A activity in the internet marketing sector in 2007, AdWeek reports.
The respondents [...]
Posted: Thursday, February 22nd 2007
Revenue Science: WSJ.com Users Financially Oriented, World is Round
Revenue Science, at the behest of the Wall Street Journal’s web division, released findings indicating people who pay to get to WSJ.com content are more likely than the average web user to also seek out various financial services. MediaPost pointedly, if indirectly, noted that anybody with more than a few neurons already assumed this.
NetRatings helped Revenue Science collect [...]
Posted: Thursday, May 19th 2005
Viewpoint to Tout Video Ads with Study
After its acquisition of Unicast, Viewpoint Softare is making the PR rounds to push the benefits of video advertising. Stories run in most trade publications cover the firm's planned efforts, along with Dynamic Logic, to study the subtleties of video ad results. The study will involve 10 advertisers and conduct pre- and post- polls to determine deltas in viewer perceptions and intent. [...]
Posted: Friday, February 18th 2005
Blogs Experience Problems of Networked Sites
MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o [...]
Posted: Friday, January 7th 2005
Anti-Spyware Software Morfs into Adware via WhenU
The River: WhenU: Its Friends and Enemies
WhenU's aggressive effort to distinguish itself from spyware purveyors puts it in cahoots with unlikely partner Aluria, the maker of AOL's anti-spyware software. In fact, users of Aluria's products will soon be able to get the software for free in return for running WhenU's adware - software that sends people pop-up ads. While not exactly at odds with the objectives of Alu [...]
Posted: Monday, November 1st 2004
Kanoodle Disses Google's 'Band Aid'
MediaPost: Kanoodle Calls Google Pricing Tweak A 'Band-Aid'
It must be the election year, because things are getting aggressive. There's mud flying. Lance Podell, president and CEO, Kanoodle called Google's Smart Pricing a "Band Aid," and over the last two days Google and Overture have issues competing press releases about recent wins of publisher deals. See what happens when political ads start running?
[...]
Posted: Tuesday, April 6th 2004
RenewNYC.com Can't Handle Traffic on Release of New WTC Plans
I've categorized this under "ad technologies," because one of the classic mistakes online marketers can make is to underestimate interest from users after big media exposure or unexpectedly successful ad campaigns and have their servers crushed by too many visitors. "Too many visitors" -- what a stupid problem to have.
Case in point today: the Lower Manhattan Development Corporation, which, as I type this, is conducting a live press conference about the new plans for rebuilding the World Tra [...]
Posted: Wednesday, December 18th 2002
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