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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad buying & planning | 9 | 15 |
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| » co-op marketing & partnerships | 4 | 20 |
| » computers & tech | 1 | 23 |
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| » CRM | 1 | 23 |
| » cross media | 10 | 14 |
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| » domain names | 2 | 22 |
| » don't believe the hype | 1 | 23 |
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| » email marketing | 4 | 20 |
| » entertainment | 5 | 19 |
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| » major account moves | 1 | 23 |
| » major brands | 8 | 16 |
| » major players news | 5 | 19 |
| » measurement & analytics | 4 | 20 |
| » mobile marketing | 1 | 23 |
| » multi-channel marketing | 3 | 21 |
| » online ad market | 10 | 14 |
| » people | 2 | 22 |
| » personalization | 1 | 23 |
| » political parties & organizations | 2 | 22 |
| » publishing | 8 | 16 |
| » research & stats | 12 | 12 |
| » rich media | 5 | 19 |
| » search engine marketing | 2 | 22 |
| » Segmentation & Markets | 1 | 23 |
| » signs of what's to come | 12 | 12 |
| » small business | 2 | 22 |
| » syndication & RSS | 3 | 21 |
| » text ads | 2 | 22 |
| » tools & software | 3 | 21 |
| » top stories | 2 | 22 |
| » travel | 3 | 21 |
| » user experience | 3 | 21 |
| » viral marketing & social media | 4 | 20 |
| » weblog marketing | 10 | 14 |
| » worst practices | 1 | 23 |
- Showing 1 - 24 of 24
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Facebook App Lets Page Admins Host Live Video
This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab.
The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages, [...]
Posted: Friday, July 10th 2009
Employees Want to 'Talk Back' to Companies
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by [...]
Posted: Friday, April 3rd 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted.
Calling it a "seeding campaign," Cohn [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Journos Use New Media More than PR Pros Think
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists.
However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts [...]
Posted: Friday, November 21st 2008
Most Online Media Outlets Use Video to Cover News
Nearly two-thirds (65%) of "web influencers" at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions, writes MarketingCharts.
[...]
Posted: Monday, November 3rd 2008
Video-Sharing Added to Google Apps Premier
Google has added video-sharing to Google Apps Premier, a suite of online productivity and management tools that directly target Microsoft Office marketshare.
To give users a sense of how Google itself uses video internally, the Googleblog -- which released the news -- posted the following video demonstr [...]
Posted: Wednesday, September 3rd 2008
Journalist Views on Social Media's Influence on Reporting Differ by Beat
Journalists actively read and create online content, but their level of engagement varies by beat.
And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports.
The study from Brodeur and [...]
Posted: Tuesday, May 27th 2008
Break Media Spearheads Launch of Online Video Industry Coalition
Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising.
The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising.
Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others.
The group will gather [...]
Posted: Tuesday, April 22nd 2008
Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly [...]
Posted: Monday, February 4th 2008
European Alliance Adds Four to Tackle Email Deliverability
Return Path, an email services firm, has added Splio Developpement, The Communicator Corp, IPT and Responsys to its Sender Score Receiver Alliance.
The group hopes to tackle European email deliverability challenges, one region at a time. It also hopes to build unifying standards in the sector, reports DM News.
"The program is focused on working with e-mail service providers to help educate them abou [...]
Posted: Monday, December 3rd 2007
B2B Journalists: Blogs Increasingly Make Legit Primary, Secondary Sources
More than eight in 10 business journalists (84 percent) say they have used or would use blogs as primary or secondary sources for articles, according to the 2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0 by Arketi Group, reports MarketingCharts.
Shortcuts to charts refe [...]
Posted: Thursday, November 8th 2007
Mansueto Launches B2B Network for Private Ventures
Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies.
Mansueto is the online arm of Fast Company and Inc. magazines.
IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves.
Special hosted business tools include:
A press release newswire
Co [...]
Posted: Thursday, October 25th 2007
Google News to Host Content from Major Media Services
The Associated Press reports that Google has begun hosting AP-produced news, as well as the content of three other major news services.
By hosting the stories and photographs proffered by other news sites, Google no longer has to send users to other destinations in order to read complete versions of a story. Other news organizations included in the deal include the UK's Press Association, Agence [...]
Posted: Friday, August 31st 2007
Communications Spend to Reach $1 Trillion in '08; Internet to Surpass All Ad Segments in 2011
Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts [...]
Posted: Wednesday, August 8th 2007
J&J Shifts More Budget to Digital
Johnson & Johnson is quietly shifting larger parts of its marketing budget from traditional to digital media. And for the second year in a row, it has announced that it will sit out the TV upfront, according to Ad Age.
J&J's measured-media spending plunged $250 million, or 22 percent, in the U.S. last year, to $1 billion - pretty much in line with a forecast that the consume [...]
Posted: Monday, March 19th 2007
JetBlue CEO Neeleman Issues Video Apology via YouTube
Addressing the operational problems that his airline faced last week head-on, JetBlue CEO David Neeleman has taken an apology to his customers in their space: YouTube.
The move marks one of the first times that the CEO of a major company has used social media in crisis management, ClickZ reports. In the video, Neeleman addresses how his airline will co [...]
Posted: Wednesday, February 21st 2007
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