Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » advertainment | 2 | 5 |
| » alternative marketing | 2 | 5 |
| » best practices | 7 | |
| » branding | 6 | 1 |
| » CRM | 1 | 6 |
| » cross media | 1 | 6 |
| » direct marketing | 1 | 6 |
| » domain names | 1 | 6 |
| » email marketing | 1 | 6 |
| » entertainment | 1 | 6 |
| » instant messaging marketing | 1 | 6 |
| » loyalty & retention | 3 | 4 |
| » major brands | 2 | 5 |
| » Marketing | 1 | 6 |
| » mobile marketing | 2 | 5 |
| » online ad market | 2 | 5 |
| » pearls of wisdom | 2 | 5 |
| » people | 2 | 5 |
| » publishing | 3 | 4 |
| » syndication & RSS | 1 | 6 |
| » text ads | 2 | 5 |
| » tools & software | 1 | 6 |
| » user experience | 3 | 4 |
| » viral marketing & social media | 3 | 4 |
| » weblog marketing | 2 | 5 |
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How-To: Leveraging 2009's Top Digital Trends
As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media.
What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital.
To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm [...]
Posted: Wednesday, March 4th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
How-To: Managing a Blog Crisis Like a Pro
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do?
One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c [...]
Posted: Wednesday, September 10th 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
How-To: 13 Tips for Effective Email Marketing
A recent study finds people no longer perceive "spam" as just unsolicited email. They see spam as email they simply don't want.
This makes email marketing a tougher nut to crack. But having a consumer's trust on your side makes it a lot easier. Here are some tips for increasing the likelihood of getting your message read.
1. Make it easy to subscribe. If [...]
Posted: Wednesday, March 26th 2008
How-To: 10 Low-Cost Business Marketing Tips
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale."
Her 10 low-cost marketing tips follow:
1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari [...]
Posted: Wednesday, March 12th 2008
How-To: 6 Tips on Writing an Actionable Press Release
The press release remains a trusted method for getting a product or service marketed meaningfully: as news.
Here are six tips for writing a press release that compels journalists to cover your topic.
1. Is it News?
Decide if the release is actually news. Are you debuting a new product, or did you just change the color of your website? Using PRs sparingly but effectively will make writers less likely to rule you out as a spammer.
2. Use a Vibrant and [...]
Posted: Wednesday, March 5th 2008
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