Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 20 | 50 |
| » ad pricing | 2 | 68 |
| » ad selling | 5 | 65 |
| » ad targeting | 10 | 60 |
| » ad technologies & vendors | 4 | 66 |
| » advertainment | 8 | 62 |
| » Advertising | 1 | 69 |
| » affiliate marketing | 1 | 69 |
| » agencies & ad departments | 14 | 56 |
| » Asia/Pacific | 1 | 69 |
| » automotive | 3 | 67 |
| » b2b | 6 | 64 |
| » best practices | 20 | 50 |
| » biz buzz | 8 | 62 |
| » branding | 20 | 50 |
| » broadband | 2 | 68 |
| » campaigns & creatives of note | 14 | 56 |
| » case studies | 3 | 67 |
| » co-op marketing & partnerships | 7 | 63 |
| » computers & tech | 4 | 66 |
| » consumer packaged goods | 2 | 68 |
| » CRM | 2 | 68 |
| » cross media | 8 | 62 |
| » demographics | 2 | 68 |
| » direct marketing | 4 | 66 |
| » domain names | 5 | 65 |
| » don't believe the hype | 2 | 68 |
| » e-commerce | 1 | 69 |
| » email marketing | 7 | 63 |
| » entertainment | 11 | 59 |
| » Europe | 2 | 68 |
| » events | 3 | 67 |
| » finance | 1 | 69 |
| » healthcare | 2 | 68 |
| » How-to | 2 | 68 |
| » instant messaging marketing | 2 | 68 |
| » interviews | 3 | 67 |
| » legal, government & regulation | 5 | 65 |
| » loyalty & retention | 7 | 63 |
| » major brands | 16 | 54 |
| » major players news | 12 | 58 |
| » measurement & analytics | 4 | 66 |
| » media convergence | 7 | 63 |
| » minorities | 1 | 69 |
| » mobile marketing | 5 | 65 |
| » multi-channel marketing | 4 | 66 |
| » new and improved | 4 | 66 |
| » nonsense & parodies | 6 | 64 |
| » online ad market | 18 | 52 |
| » pearls of wisdom | 5 | 65 |
| » people | 6 | 64 |
| » personalization | 3 | 67 |
| » political parties & organizations | 7 | 63 |
| » promotions | 3 | 67 |
| » publishing | 18 | 52 |
| » research & stats | 14 | 56 |
| » rich media | 3 | 67 |
| » search engine marketing | 2 | 68 |
| » sex sells | 1 | 69 |
| » signs of doom | 3 | 67 |
| » signs of what's to come | 22 | 48 |
| » small business | 4 | 66 |
| » spam & anti-spam | 1 | 69 |
| » syndication & RSS | 2 | 68 |
| » technical innovation | 1 | 69 |
| » telecom | 1 | 69 |
| » text ads | 4 | 66 |
| » tools & software | 9 | 61 |
| » top stories | 6 | 64 |
| » travel | 1 | 69 |
| » user experience | 12 | 58 |
| » viral marketing & social media | 15 | 55 |
| » weblog marketing | 24 | 46 |
| » worst practices | 10 | 60 |
Facebook App Lets Page Admins Host Live Video
This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab.
The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages, [...]
Posted: Friday, July 10th 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
WSJ Updates Rules of Engagement to Include SocNets
This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook.
"Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor [...]
Posted: Thursday, May 14th 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
Employees Want to 'Talk Back' to Companies
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by [...]
Posted: Friday, April 3rd 2009
Despite Flat Growth Projections, 67% of PR Pros Still Optimistic
Two-thirds of surveyed US public relations firms reported revenue growth in 2008, but projections for the industry as a whole are expected to be flat, according to a survey of firm principals conducted by the Council of Public Relations Firms and Kelton Research.
[...]
Posted: Thursday, March 5th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Americans Gravitate To 'Plain English' Pitches
Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis.
And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale.
A survey of 1,214 American homeow [...]
Posted: Monday, January 26th 2009
How-To: Managing a Blog Crisis Like a Pro
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do?
One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c [...]
Posted: Wednesday, September 10th 2008
Twitter Braces for Today's Apple Announcements
Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC).
"We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog.
The microblogging site is known [...]
Posted: Monday, June 9th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
IBM Puts CIA on Fast Track to Virtual Worlds
IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism.
Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service.
IB [...]
Posted: Tuesday, March 25th 2008
eBay to Launch eBay Ink, Enlists Brewer-Hay to Spin It
This August eBay will launch eBay Ink, a blog designed to improve its image among its sellers.
The company chose blogger Richard Brewer-Hay to put a positive spin on recent changes to the site.
The blogger told Fortune he may interview eBay CEO John Donah [...]
Posted: Monday, March 10th 2008
Financial Times Puts High Price on Networking
The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year.
According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences.
Membership includes free attendance to any of FT's confere [...]
Posted: Wednesday, February 27th 2008
Register Launches Online Learning Center for Small Businesses
To encourage hesitant small businesses to get online, domain registration service Register.com has launched a resource populated with tips for online business success.
The Register.com Learning Center consists of seven topic areas, each hosted by a Register.com employee. Users can also email questions through the "Ask an Expert" feature. [...]
Posted: Friday, February 22nd 2008
VideoJobShop Brings Video to Online Career Quests
The bluntly-named VideoJobShop combines job postings from Monster and craigslist with user-created videos from YouTube.
Job seekers may upload video resumes in hopes of cashing in early on first impressions.
Employers may also post videos describing open positions and benefits packages.
The site was launched by the founders of RealPeopleRealStuff, a video classified site that [...]
Posted: Friday, February 22nd 2008
Businesses Find Case for Social Responsibility
Companies view corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68 percent of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM, [...]
Posted: Thursday, February 21st 2008
LinkedIn Opens Back-End, BusinessWeek Hops Aboard
LinkedIn availed its back-end to developers this week. Initial developers include BusinessWeek, which will deploy an app that links keywords, like company names, to LinkedIn contacts through a pop-up box.
The professional social network aims to transform its site from an online contacts and referral database to "an indispensable daily tool for business users," according [...]
Posted: Tuesday, December 11th 2007