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IAB Releases Definitions for Digital Video In-Stream Ad Metrics
The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics.
The document is organized thus:
1. Linear Video Ad With or Without Companion Ad
2. Linear Video Interactive Ad
3. Non-linear Overlay Ad
4. Non-linear Non-Overlay Ad
Download the definitions (pdf) or review [...]
Posted: Tuesday, June 17th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
- Showing 1 - 2 of 2