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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » ad buying & planning | 12 | 45 |
| » ad pricing | 4 | 53 |
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| » branding | 8 | 49 |
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| » campaigns & creatives of note | 4 | 53 |
| » case studies | 2 | 55 |
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| » consumer packaged goods | 3 | 54 |
| » CRM | 3 | 54 |
| » cross media | 10 | 47 |
| » demographics | 3 | 54 |
| » direct marketing | 5 | 52 |
| » domain names | 2 | 55 |
| » don't believe the hype | 2 | 55 |
| » e-commerce | 2 | 55 |
| » email marketing | 11 | 46 |
| » entertainment | 4 | 53 |
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| » events | 4 | 53 |
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| » instant messaging marketing | 1 | 56 |
| » interviews | 2 | 55 |
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| » legal, government & regulation | 6 | 51 |
| » loyalty & retention | 6 | 51 |
| » major account moves | 1 | 56 |
| » major brands | 11 | 46 |
| » major players news | 11 | 46 |
| » measurement & analytics | 2 | 55 |
| » media convergence | 12 | 45 |
| » mobile marketing | 7 | 50 |
| » multi-channel marketing | 6 | 51 |
| » new and improved | 5 | 52 |
| » online ad market | 17 | 40 |
| » pearls of wisdom | 4 | 53 |
| » people | 5 | 52 |
| » personalization | 3 | 54 |
| » political parties & organizations | 4 | 53 |
| » publishing | 9 | 48 |
| » research & stats | 21 | 36 |
| » rich media | 3 | 54 |
| » search engine marketing | 6 | 51 |
| » Segmentation & Markets | 1 | 56 |
| » signs of doom | 3 | 54 |
| » signs of recovery | 1 | 56 |
| » small business | 2 | 55 |
| » spam & anti-spam | 2 | 55 |
| » syndication & RSS | 4 | 53 |
| » technical innovation | 4 | 53 |
| » telecom | 1 | 56 |
| » text ads | 1 | 56 |
| » tools & software | 15 | 42 |
| » top stories | 5 | 52 |
| » travel | 2 | 55 |
| » user experience | 12 | 45 |
| » viral marketing & social media | 7 | 50 |
| » weblog marketing | 21 | 36 |
| » worst practices | 2 | 55 |
| » Youth | 1 | 56 |
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Tweetlevel Measures Relevance, Not Followers
PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site.
Importance and TrustÂ
Tweetlevel does take into account how many people are [...]
Posted: Friday, November 13th 2009
Second Life Takes Virtual Goods Corporate
Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs.
The new corporate option, "Second Life Enterprise,"Â will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general.
Consumer Di [...]
Posted: Thursday, November 5th 2009
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
IAB to FTC: Rescind Blogger Rules
The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules.
FTC Clamps Down
Released at the beginning of October, the new guidance for conforming to the FTC Act - the first since 1980 - touche [...]
Posted: Monday, October 19th 2009
Study: New PR Hires Must Blog, Tweet, Use SocNets
In what marks a dramatic shift away from the mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom ( [...]
Posted: Monday, August 17th 2009
Facebook App Lets Page Admins Host Live Video
This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab.
The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages, [...]
Posted: Friday, July 10th 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
Employees Want to 'Talk Back' to Companies
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by [...]
Posted: Friday, April 3rd 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Three of Four Execs Replace In-Person Events with Virtual
Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. ( [...]
Posted: Friday, January 30th 2009
Americans Gravitate To 'Plain English' Pitches
Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis.
And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale.
A survey of 1,214 American homeow [...]
Posted: Monday, January 26th 2009
Journos Use New Media More than PR Pros Think
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists.
However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts [...]
Posted: Friday, November 21st 2008
Google, Campbell Soup, J&J Tops in CSR
Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts [...]
Posted: Tuesday, November 11th 2008
Layoffs No Longer a Private Affair
Web companies built on a mission of creating transparency have tended to encourage open communication between executives, employees, and users via blogs and social media tools.
When times were good, blog posts, social network news feeds and microblogging sites were filled with upbeat news of company successes and heartfelt rah-rahs. Now that times are bad, companies are dealing with the darker side of new media: The transparent layoff.
When Gannett, the nation's largest new [...]
Posted: Friday, November 7th 2008
Most Online Media Outlets Use Video to Cover News
Nearly two-thirds (65%) of "web influencers" at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions, writes MarketingCharts.
[...]
Posted: Monday, November 3rd 2008
PR Leadership Up for Grabs, Obama in Lead
There's a vacuum in strong leadership in the public-relations and communications industry -- at least that's what top US PR leaders say, according to (pdf) a study released today by Heyman Associates and the University of Alabama -- [...]
Posted: Tuesday, September 16th 2008