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Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]
Posted: Thursday, November 5th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Facebook App Lets Page Admins Host Live Video

This week Justin.tv launched "Live," an application that enables Facebook Page administrators to create a streaming video tab. The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and view friends that are also watching the content. It is positioned as useful for companies or public figures that wish to stream live footage -- and host conversation -- on their Facebook Pages,   [...]
Posted: Friday, July 10th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Faux Citizen Journalist Report Gives Apple Stock a Tumble

A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day -- hitting a 17-month low of $94.65. The stock later recovered, but the debacle raised questions about the possible negative impact of falsely-reported "crowdsourced" news. The post was made on iReport, a user-generated content site run by Time Warner's CNN. It claimed CEO Steve Jobs "was rushed to the ER just a few hours ago  [...]
Posted: Monday, October 6th 2008

Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008

Google Sells Servers to US Intelligence Agencies

In a contract valued at $2 million, Google has sold some of its servers to US intelligence agencies, which will use them to search documents and share information, according to the San Francisco Chronicle. Google's government sales team previously sold servers to the US Coast Guard, the NHTSA, the state of Alabama, and Washington, DC.   [...]
Posted: Monday, March 31st 2008

Israeli Start-Ups Look to Silicon Valley for Expansion

Entrepreneurs from Israeli web start-ups have come to Silicon Valley seeking money and connections, reports CNET. The group arrived for the IsraelWebTour 2008 conference, an annual event that took place at Microsoft's offices in Mountain View. It included investors from myriad Silicon Valley companies, as well as independents. Companies touting applications for everything -- from social search to aggregated profile feed  [...]
Posted: Monday, February 11th 2008

Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back

The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday. "The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google. "Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly  [...]
Posted: Monday, February 4th 2008

PRNewsChannel Added to Google News

PRNewsChannel reported that Google News will now index the releases it distributes. PRNewsChannel is a press release distribution service for small to mid-sized companies. Releases are posted to the company's website and go out via email. The inclusion of the releases in Google News will yield increased exposure to firms using PRNewsChannel to disseminate announcements.  [...]
Posted: Tuesday, January 22nd 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Zuckerberg Apologizes, Lets Users Snuff Beacon

Facebook CEO Mark Zuckerberg has openly apologized to users for the problems they experienced with the troublesome Beacon. Zuckerberg advised users they could switch it off in a penitent post on the Facebook blog. Zuckerburg said the company "did a bad job" with the release of Beacon, the system that alerts users' followers of what that they've purchased on partner sites. Users can now turn Beacon off, but so  [...]
Posted: Thursday, December 6th 2007

IPG Taps Radian6 for Social Media Monitoring

Monitoring firm Radian6 has been tapped by IPG to keep track of social media buzz, reports Adweek. The Radian6 dashboard allows Interpublic agencies to monitor social media "conversations" about their clients. Radian6's tools also allow for the creation of reports that track influencers in that conversation in real-time. The tracking functionality is one component of IPG's   [...]
Posted: Friday, November 16th 2007

AOL Co-Founder Gets Behind 'Revolution'-ary Online Payment Firm

Founder Steve Case of AOL is supporting a new online payment venture called Revolution Money. The Revolution business model proposes to let users transfer funds at no cost and make credit card payments at significantly lower cost to merchants, reports Reuters.   [...]
Posted: Wednesday, September 26th 2007

Google News to Host Content from Major Media Services

The Associated Press reports that Google has begun hosting AP-produced news, as well as the content of three other major news services. By hosting the stories and photographs proffered by other news sites, Google no longer has to send users to other destinations in order to read complete versions of a story. Other news organizations included in the deal include the UK's Press Association, Agence  [...]
Posted: Friday, August 31st 2007

IBM Writes Employee Guidelines for Virtual Conduct

IBM, which began using virtual sites to conduct meetings for remote employees, recently decided to establish virtual guidelines for the over 5,000 staff members inhabiting Second Life and other online worlds. The Globe and Mail dubs IBM the first corporation to build offical regulations for online denizens. Executives say a code of conduct helps officiate c  [...]
Posted: Friday, July 27th 2007