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News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Corporate Reputation in Decline; Top Companies Buck Trend

71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts   [...]
Posted: Wednesday, July 2nd 2008

In Pricing, Brand Equity Makes a Difference

Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) -- and more likely to get higher fees, according to a RainToday.com survey, MarketingCharts writes. Brand and value are paramount  [...]
Posted: Thursday, June 12th 2008

Ad Spend Up 4% in UK, Internet Spend Up 40%

UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association's Advertising Statistics Yearbook 2008, reports M  [...]
Posted: Thursday, June 12th 2008

Environmental Marketing Messages Often Misunderstood

To minimize green marketing confusion, most Americans (59 percent) support government regulation of key phrases commonly used in environmental marketing and advertising, according to the "2008 Green Gap Survey" by Cone and The Boston College Center for Corporate Citizenship, MarketingCharts   [...]
Posted: Friday, May 2nd 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

Habeas Helps Improve Integrity for German Email Marketers

Email reputation firm Habeas has forged an alliance with eco, which is the Association of the German Internet industry and established whitelist provider for the country. Habeas identifies and certifies email marketers who comply to a set of standards relevant -- in this case -- to the European market. ISPs thus spend less time determining a messenger's eligibility for whitelist status.   [...]
Posted: Wednesday, December 19th 2007

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Communications Spend to Reach $1 Trillion in '08; Internet to Surpass All Ad Segments in 2011

Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts   [...]
Posted: Wednesday, August 8th 2007

For Social Networks, Generating Revenue a Struggle

Social networks need to start generating revenue now or bow out of the race, according to a new report from In-Stat (via MedaPost). "In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members," said In-Stat analyst Jill Meyers. Ad spending on social networks this year is expected to  [...]
Posted: Monday, April 23rd 2007

The Future of Call Centers May Be in Virtual Worlds

As brands such as Adidas, Dell, Reuters and Toyota break ground in Second Life, some marketers say the virtual world could one day become the frontline for customer contact, writes Silicon.com. PA Consulting, which has offices in Second Life, says simply having an office to respond to customer queries is not enough. Real people m  [...]
Posted: Wednesday, April 11th 2007

J&J Shifts More Budget to Digital

Johnson & Johnson is quietly shifting larger parts of its marketing budget from traditional to digital media. And for the second year in a row, it has announced that it will sit out the TV upfront, according to Ad Age. J&J's measured-media spending plunged $250 million, or 22 percent, in the U.S. last year, to $1 billion - pretty much in line with a forecast that the consume  [...]
Posted: Monday, March 19th 2007

Digitas Tapped by Whirlpool, Reports Decent Q3

Whirlpool has named Digitas, Chicago, its interactive and relationship-marketing agency of record. The agency also reported adjusted earnings that beat analysts' expectations. Digitas, which had previously handled public relations and event marketing for Whirlpool brand KitchenAid, will now handle interactive-campaign strategy, creative, interactive media planning, buying and direct-to-consumer marketing for Whirlpool in the U.S.,   [...]
Posted: Friday, October 27th 2006

Wal-Mart Taps Saatchi X, Agency Search Continues

Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications. The move, separate from the retailer's ad agency search, means that Saatchi will direct the array of in-store media that Wal-Mart uses to reach shoppers, including the programming on its in-store TV network. Saatchi will also handle corporate communications with the 1.3 million salespeople Wal-Mart employs,   [...]
Posted: Wednesday, August 16th 2006

Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It Back

In the early days - back when people were saying, "Have you heard of the Internet?" - marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caus  [...]
Posted: Monday, August 15th 2005

Cross-Media Study: Web a Dominant Buyer Influence

DoubleClick's annual Touchpoints Survey reveals that the web is t  [...]
Posted: Tuesday, July 12th 2005

B-to-B Agency Relationships Terrible

B-to-B Online: Clients are from Mars, agencies are from Venus A study interviewing hundreds of C-level executives revealed that the state of the client-agency relationships among business-to-business firms is just plain "ugly." About half said they definitely plan to put their PR and advertising accounts into review. About two out of five said they'd like to stage a review in the next three to six months. Only one in nine execu  [...]
Posted: Thursday, April 22nd 2004

Arnold's Campaign Inspires... Merchandizing

Press Release: Schwarzenegger "Total Recall 2003" T-Shirt Sales Soar; Irreverent Internet Store Cashes In on Candidate's Cache He's back, bigger than ever. Internet retailer TotalRecall2003.com has begun selling t-shirts featuring parodies of the actor's famous one-liners, in  [...]
Posted: Monday, August 11th 2003